The document outlines Courtney Hoekstra's plan for a mobile app called Clothes2Go, which would allow fashion-forward teens to plan outfits using clothes they already own by taking pictures of their items and generating combinations, helping save them time in the morning before school while keeping them up to date on the latest trends. The app would take pictures of a user's measurements, clothing items, and desired clothes to virtually plan outfits without having to physically try things on.

1. 2/11/2013 Courtney Hoekstra, Clothes2Go

2. PURPOSE AND OBJECTIVE
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 Fashion and Trend Forecasting
 Puts together outfits out of clothing already
Courtney Hoekstra, Clothes2Go
owned
 Helping fashion forward teens who don’t have
time to plan their outfits before school
 Why is this important?
 Save Time!

3. 2/11/2013 Courtney Hoekstra, Clothes2Go
INSPIRATION

4. SOLVING THE PROBLEM
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 Choose your outfit without even putting it on!
 Helps decide what silhouettes best fit your form
Courtney Hoekstra, Clothes2Go
 Knows which articles of clothing look best together
 Become updated on the up and coming trends for the
season
 App for iPhones, iPads, Androids
 Input personal information
 Height
 Weight
 Pictures of clothing owned

5. LAYOUT OF APP
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 Tab for entering height/weight statistics
 Take a picture of personal silhouette
Courtney Hoekstra, Clothes2Go
 Upload picture of your face to make it realistic
 Tab for taking pictures of already owned clothes
 Tab for pictures of clothes you want
 So you don’t have to try them on in the store
 Tab with what’s hot for the upcoming season

6. FEATURES
Women’s Wear Daily
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Cosmo Fashion Trends
Courtney Hoekstra, Clothes2Go
Style Sight Blogs

7. 2/11/2013 Courtney Hoekstra, Clothes2Go
SIMILAR TO CLOTHES2GO

8. TARGET MARKET
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 Teens to Young Adults
 Ages 13-24
Courtney Hoekstra, Clothes2Go
 Countries
 United States
 Canada
 European Countries