Final dinsmore-cd-kw-presentation

CAROLINE DINSMORE

Featured on HGTV!
Featured on HGTV!
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Tap Here to view

650-773-2226 (Mobile)
650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com

CERTIFICATION

Tap Here Tap Here

650-773-2226 (Mobile) | 650-558-6818 (Office)

AWARDS

650-773-2226 (Mobile) | 650-558-6818 (Office)

WHY KELLER WILLIAMS

Keller Williams is not your traditional Real Estate
company. That is why it is not surprising that it is the
fastest growing real estate company in North America.
Our phenomenal growth is only part of the story:

•2nd largest independent real estate franchise

•A network of over 80,000 real estate consultants

•700+ offices in the US and Canada (50 Major Markets)

•Excellence in cutting-edge real estate training, real estate
coaching and real estate education

•Most Innovative Real Estate Company – Inman News

650-773-2226 (Mobile) | 650-558-6818 (Office)

WELCOME
TO THE PROCESS

650-773-2226 (Mobile) | 650-558-6818 (Office)

Reasons why a home does not sell

Marketing

Price

650-773-2226 (Mobile) | 650-558-6818 (Office)

NAR PROFILE OF BUYERS & SELLERS

How buyers found their home
Open
Other
Houses
Signs and
Flyers

Online
Social
Media

Real Estate Agents

650-773-2226 (Mobile) | 650-558-6818 (Office)

INFORMATION SOURCES USED IN HOME SEARCH

2010 2011

650-773-2226 (Mobile) | 650-558-6818 (Office)

PRICE RIGHT - ATTRACT BUYERS

• Pricing your property competitively
will generate the most activity from agents
and buyers.

• Pricing your property too high may
make it necessary to drop the price below
market value to compete with new, well
priced listings.

650-773-2226 (Mobile) | 650-558-6818 (Office)

PRICING MISCONCEPTIONS

• The value of your property is
determined by what a buyer is willing to
pay and a seller is willing to accept in
today’s market.

• Buyers make their pricing decision
based on comparing your property to
other properties SOLD in your area.
Historically, your first offer is usually
your best.

650-773-2226 (Mobile) | 650-558-6818 (Office)

PRICE AHEAD OF THE MARKET

650-773-2226 (Mobile) | 650-558-6818 (Office)

PRICE RIGHT - TIME ON THE MARKET WORKS AGAINST
YOU

650-773-2226 (Mobile) | 650-558-6818 (Office)

PRICE COMPETITIVELY - THE FIRST 30 DAYS ARE
CRITICAL

650-773-2226 (Mobile) | 650-558-6818 (Office)

Real Estate Agents

35% of sales
1 in 3 homes sold because of Real Estate Agents

650-773-2226 (Mobile) | 650-558-6818 (Office)

REAL ESTATE AGENTS: Agent to Agent Marketing

Realtor and Office Meetings

Intranet Advertising

Broker Tour /

Our plan to market your home to other
agents also includes: virtual postcards,
Coldwell Banker Tour
brochures, virtual tours, realtor and office
meetings, broker tour and constant
communications with you the seller. Maintaining a positive and good relationship with
other agents is paramount
In this competitive market, homes are selling within days of being put
on the market. I had clients from England who wanted to buy a house
but they wouldn’t be in the area for a few more days. The house they
wanted went pending. I have a great relationship with the listing agent
so the moment it fell out of contract, the agent called me and my
clients were able to swoop in and buy the home before the agent put it
back on the market.

650-773-2226 (Mobile) | 650-558-6818 (Office)

REAL ESTATE AGENTS: Reverse Prospecting

650-773-2226 (Mobile) | 650-558-6818 (Office)

REAL ESTATE AGENTS: Virtual Postcard

650-773-2226 (Mobile) | 650-558-6818 (Office)

REAL ESTATE AGENTS: Virtual Tours

Tap Here Tap Here

Click Here to View Click Here to View

650-773-2226 (Mobile) | 650-558-6818 (Office)

Online Marketing

37%
first found their home online

650-773-2226 (Mobile) | 650-558-6818 (Office)

ONLINE MARKETING

Social Brokerage
Media Websites

Search National
Engines Portals
Your Property

Classified
Services

650-773-2226 (Mobile) | 650-558-6818 (Office)

ONLINE MARKETING: Brokerage Websites

Tap Any to
View

650-773-2226 (Mobile) | 650-558-6818 (Office)

ONLINE MARKETING: National Portals

Featured Positioning on America’s
Top Real Estate Websites

In addition to our powerful network of more than 600 websites, your property will also enjoy featured positioning
on the top six real estate websites today—AOL.com, MSN.com, Realtor.com, Trulia.com, Yahoo! Real Estate
and Zillow.com. Through our exclusive partnership with these websites, Coldwell Banker Residential Brokerage
listings:

• Will be shown higher in the search results on MSN.com, Realtor.com, Trulia.com, Yahoo! Real Estate and
Zillow.com
• Receive at least 50% more leads with agent branding
• Leads are routed directly to my work phone for immediate response

650-773-2226 (Mobile) | 650-558-6818 (Office)


650-773-2226 (Mobile) | 650-558-6818 (Office)


Caroline Dinsmore

650-773-2226 (Mobile) | 650-558-6818 (Office)

ONLINE MARKETING: Classified Services

650-773-2226 (Mobile) | 650-558-6818 (Office)

ONLINE MARKETING: Search Engines

650-773-2226 (Mobile) | 650-558-6818 (Office)

ONLINE MARKETING: Social Media

89%
Of all buyers used the internet to
search for homes

15%Of that activity was on a social
media channel

*Data from National Association of Realtors and Internet Marketing Specialist Designation

650-773-2226 (Mobile) | 650-558-6818 (Office)


650-773-2226 (Mobile) | 650-558-6818 (Office)


Tap Here

650-773-2226 (Mobile) | 650-558-6818 (Office)

Signs and Flyers

15%
of sales

650-773-2226 (Mobile) | 650-558-6818 (Office)

SIGNS AND FLYERS

650-773-2226 (Mobile) | 650-558-6818 (Office)

Open Houses

3%
of sales

650-773-2226 (Mobile) | 650-558-6818 (Office)

STAGING

We want your home to be shown in the best
possible light to prospective buyers to get
you top dollar in the shortest amount of
time.

We will create a warm and inviting
environment focusing on the best
architectural features and selling points of
your home.

650-773-2226 (Mobile) | 650-558-6818 (Office)

Other Sources

3%
of sales

650-773-2226 (Mobile) | 650-558-6818 (Office)

Periodicals

3%
of sales

650-773-2226 (Mobile) | 650-558-6818 (Office)

Constant Communications

In terms of constant communications,
feedback is tracked and sent to you the seller
on a weekly basis through our Marketing
Activities and Feedback spreadsheet. I
always ask these questions:
•Did your buyer like the property? Are they
going to make an offer?
•Is there anything they would change about
the property?
•Is there a price that they would buy that
home for today? What other properties are
they interested in?

650-773-2226 (Mobile) | 650-558-6818 (Office)

CONSTANT COMMUNICATIONS

Marketing
Activities

650-773-2226 (Mobile) | 650-558-6818 (Office)

CONSTANT COMMUNICATIONS

Showing
Chart

650-773-2226 (Mobile) | 650-558-6818 (Office)

METRICS

650-773-2226 (Mobile) | 650-558-6818 (Office)

PERSONAL CONTACTS

Personal
Home Prep
Sphere of
Team
Influence

Appraisers Client Base

Caroline Dinsmore

Colleagues
Inspectors

Lenders

650-773-2226 (Mobile) | 650-558-6818 (Office)

650-773-2226 (Mobile) | 650-558-6818 (Office)

Is there anything that you think should
be added to our marketing plan that I
did not cover?

650-773-2226 (Mobile) | 650-558-6818 (Office)

More Targeted Marketing
=
More Qualified Buyers Seeing Your
Home
=
More Offers
=
Getting the Highest Possible Price
Is there anything more important to you than getting the highest possible price?

650-773-2226 (Mobile) | 650-558-6818 (Office)

WHAT MY CLIENT ARE SAYING

Tap Here

650-773-2226 (Mobile) | 650-558-6818 (Office)

Thank You
For This
Opportunity

CAROLINE DINSMORE
650-773-2226 (Mobile)
650-558-6818 (Office)

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