This business plan proposes establishing an MSC Status company called Althi to produce and market a 3D drawing pen. Althi pen will allow users to visualize their ideas in reality. It will use plastic threads and heated polylactic acid that cools through the pen to make 3D objects by hand. The plan outlines target markets of 400,000 units annually for domestic teenagers and ASEAN regional exports of 300 million. It provides details on capital requirements, financial projections, organizational structure, competitors, and marketing strategy to achieve the goals of generating innovation, earning profits, and making Althi popular.