This document presents a proposal for a bicycle dispenser system targeted at college campuses. The dispenser would provide bicycles to students that can be tracked, locked securely, and are collapsible to save space. The dispenser accepts credit cards and student IDs. The system aims to provide an environmentally friendly and convenient transportation option for students while eliminating issues like parking, traffic, and greenhouse gas emissions. It compares the proposal to an existing Dutch bike dispenser company and analyzes values, costs, marketing messages and potential distribution channels across college properties.

1. Get Wheel
Bicycle Dispenser
Kendrick Vincent - Adan Hassan - Andrew Sharek

2. Get Wheel
Bicycle Dispenser
Meet the dispenser
Anti-Vandalism
and Theft
Accepts Credit
and Student ID
Advanced Locking
System

3. Get Wheel
Bicycle Dispenser
Meet the bicycle
Collapsable
Light-Weight
Protective Hubcaps
Tracking Chip
(Not Displayed)
Prototype
Vs
Get Wheel

4. Get Wheel
Bicycle Dispenser

5. Get Wheel
Bicycle Dispenser

6. Get Wheel
Bicycle Dispenser
Meet what we value
Environmentally Friendly
Why value this? While our economy continues its recovery back into
prosperity, our society will focus on environmental issues rather than
economical
-Eliminates greenhouse emissions
Convenience
Why value this? We believe college students still
lack a convenient way of transportation on their
campus.
-Eliminates waiting for a taxi or bus
-Eliminates the search for a vacant parking spots
-Ride the bicycle right up to your destination, fold
it, and bring it with you.
Health Benefits
Why value this? We believe a product that rewards
its customers is a major plus.

7. Get Wheel
Bicycle Dispenser
CompetingValues
Bikedispenser
Bike dispensing company that is solely based in the Netherlands.
Currently our only Competitor in industry.
Values
These four values were chosen, because they
represent the four values that our typical
consumer would what to know about
Efficiency: How quickly and easily you can retrieve the bike
from the actual vending machine
Value Curve
Cost: What Bikedispenser charges their customers vs what we
will charge our customers
Accessibility: How accessible Bikedispenser is to our
typical (College Student) customer
Functionality: Storage and tracking purposes
*Also ours would appeal more to college students
considering its futuristic complexities.

8. Get Wheel
Bicycle Dispenser
Strategic rationale
Why target these needs?
-Campuses have limited parking for automobiles.
-Perfect travel distance for bicycles.
-Students have quick and easy access to the vending machines.
-Bikes will be more safe being located on campus grounds.
-College campuses can be the beginning of a trendsetter.
Why not others?
City:
-Much more likely to be vandalized and losses of
bikes.
Bike Trails:
-Most trail foregoers own bikes.
-Bikes will be harder to keep track of and will
receive a lot of wear and tear.
Market Segment or Niche
A more convenient transportation for students at a
college campus.

9. Get Wheel
Bicycle Dispenser
Preliminary strategy
Value Proposition
-Values:
Environmentally Friendly, Convenient, Health Benefits, Affordable.
-Costs:
Risk, Physically Taxing.
Marketing Message
-The bicycle dispenser is a solution for integrating
the bike into the daily commute.
-The design of the bicycles also offers a solution
for the space usage issues of parked bikes and
cars.
Collapsable vs. Non-Collapsable
Distribution Channels
-Retailer to customer:
Our bicycle dispensers will be strategically spread
throughout a college campus.
Focus: Department Buildings, Dormitories, Student
Center.

10. Get Wheel
Bicycle Dispenser
Preliminary strategy
Value Proposition
-Values:
Environmentally Friendly, Convenient, Health Benefits, Affordable.
-Costs:
Risk, Physically Taxing.
Marketing Message
-The bicycle dispenser is a solution for integrating
the bike into the daily commute.
-The design of the bicycles also offers a solution
for the space usage issues of parked bikes and
cars.
Collapsable vs. Non-Collapsable
Distribution Channels
-Retailer to customer:
Our bicycle dispensers will be strategically spread
throughout a college campus.
Focus: Department Buildings, Dormitories, Student
Center.