This document outlines a marketing plan for LinkedIn to target recent college graduates aged 19-25. The plan includes producing a YouTube series with high-profile guest speakers at a budget of $3.5 million. Social media like Facebook, Twitter, Pinterest and a blog would promote the series. A redesigned mobile app is also proposed to better connect and engage the target audience on LinkedIn. The goals are to increase total members by 20% and have 14 million members who are students or recent graduates.

1. LinkedIn
Heather Pollack

2. Target Audience
• Primary target:
college graduates
from Community
and University
Colleges.
• Ages ranging
from 19-25
years old.

3. Big Idea!!!
• “How I got here from there”
• Follow leaders.
• Get connected.
• Stay connected.
• Professional.

4. Budget
• YouTube production:$2,000
• Guest speakers: $3 million (Each
receive $500K)
• Social media staff:$75,000
• Cost per click:$50,000
• Google Adwords:$50,000
• Mobile App:$250,000
• Total costs roughly $3.5 million

5. Internet Marketing
• YouTube channel: Videos showing
off the series topics.
• Facebook: Linked to YouTube
videos.
• Twitter: #Success #LinkedIn
#connecting
• Pinterest: Ideas on how to market
LinkedIn page. Areas to up-sell.
• Blog: Guest speakers get another
option to express the series.

6. Mobile Strategy
• Relaunching a new
mobile app is
costly but
effective!
• Fresh look.
• Different
layouts.
• Style what you
want to see.

7. Mobile App
Attractions
• CardMunch
• All phones
• Limit size

8. Ervin “Magic”
Alan MulallyJohn Chambers
Johnson
Dwight Smith Ross Perot
Nolan Archibald
Tools and Tactics

9. Key Performance
Indicators
• Increase the numbers of
members by 20%.
• 200 million members
• 14 million being students or
recent college graduates.

10. Summary
• Enhance our presence.
• College graduates are up and
coming just like us.