This film trailer analysis summarizes the key aspects of the trailer for the film Bend It Like Beckham. The trailer highlights how the film is a British comedy-drama about a traditional Asian family and their strict expectations for their daughter Jess. The trailer uses dialogue and music to show Jess rebelling against her family's wishes by pursuing her love of football instead of traditional gender roles. It establishes her character and conflict through snippets of her relationships and competitive play. The trailer appeals to both Indian and white families by featuring popular actors from both backgrounds.

1. FILM TRAILER ANALYSIS
BEND I T L I KE BECKHAM

2. GENRE
• This film is a British Comedy-Drama, it highlights how
traditional Asian family’s are and how strict parents are in
showing there children what they should do with their
lives. It has a comical element as it makes a mockery of
the traditions, the music used in the trailer is quite subtle
and a lot of dialogue is used to show the jokes and the
comical aspect of the film.

3. NARRATIVE
• The film begins by having the opening where the voiceover says
‘some girls only want one thing…but Jess Bhamra wants something
more’ this shows the films storyline straight away, that Jess is not
the ‘typical Asian girl’. We then gain a build up as we see the
relationships build on different character, like how the mother does
not like her daughter playing football one bit, we also see the
relationship Jess has with the other guys on the football team, she
seems to be ‘one of them’ in the way her characteristics are very
tom boyish. We then see the problem occur, where her Jess wants
to continue playing football but her parents want her to learn how to
cook Indian meals etc. so that she can make a good Indian wife, we
see the problem escalate as she meets many people along the way.
The events take part throughout the trailer as we see Jess’s sisters
wedding getting closer and the preparations which must be carried
out, we also see events like Jess meeting many people and making
friends.

4. UNIQUE SELLING POINT
• The unique selling point of this film which is highlighted
half way through the trailer which shows that this film is
made by ‘the award winning film director of two other
Bollywood comedy’s. The film has got many actors in it
which are part of the USP of this film, like Anupam Kher
who is a well known Indian actor who appears in many
comedy-drama films. Also the film stars Kiera Knightly,
this makes the film more appealing for people of White
ethnicity as well as Inidan.

5. TARGET AUDIENCE
• The target audience for the film is family's, both of an
Indian ethnicity or White. The film is relatable to many
and is comical for people to watch as a family or group.
The fact that the film has certain actors in it attracts
many people of different ages as it targets quite a broad
audience.

6. MUSIC
• Music is used in the trailer but as a ‘on and off’ type of
sound as the dialogue is more important in the trailer the
music only comes into the scene less often to showcase
the comical aspect of the trailer. The music is quite
upbeat and of a medium pace, it includes percussion
instruments to show the funny side of the story line. Near
to the end of the trailer, opera like music is used to show
the tension between the mother and Jess, but it is also
used to mock the fact that this is such a big deal for the
traditional mother.

7. SHOT TYPES/CAMERA ANGLES
• Many medium shots are used in the trailer to show the
audience the character and some of there personality
traits, close ups are used mainly of Jess as she is the
main character, the close ups are also used to show her
feet as when she is playing football we see her footwork
to shoe that she is a good footballer.

8. PACE
• The pace of the start of the film is quite slow, the pace
gets faster near to the middle of the film when we find
out that the mother is completely against her daughter
playing football, the music gets faster, and all of this
makes the trailer even funnier as it highlights the hilarity
of the situation.

9. DIALOGUE
• The dialogue in the film is the most important aspect in
this trailer as it shows the narrative and the problem in
the film, and shows how over the top the situation gets
because the parents cannot accept Jess for who she is.
The mother says ‘football, shutball’ this is to emphasize
that she doesn’t care what it is called she just doesn’t
want to tolerate her daughter playing it. It again
highlights the funny side to the story as finding rhyming
words can make a situation seem lighter and funnier to
the audience.

10. VOICEOVER
• The voiceover in the trailer is as equally important as the
dialogue this is because the voice over is able to make
the situation and the storyline clear to the audience, so
that we can get a grasp of what the film is about.
Although it is only used at the start to show who Jess is
and when they show that the director has made two best
sellers before, it is mostly used at the end of the trailer to
show what the film is about and then what it is called.

11. SPECIAL EFFECTS
• There are no special effects used in the trailer of this film
as it is a comedy-drama so the film is based on the
dialogue more than what is seen on screen.

12. CREDITS AND INTERTITLES
• The credits and intertitles are used toward the end of the
trailer to show what other films the director has made,
we then see it say ‘fitting in’ ‘standing out’ ‘and bending
all the rules’ then it says ‘bend it like Beckham’ at the
end. These titles show the main factors of the film and
what what it is about.