This document discusses strategies for choosing film titles and how certain titles can engage audiences. It analyzes titles like "Carol", "The Boy", and "The BFG", noting that titles with enigmatic words like "Carol" or "The Boy" pique audience curiosity about the characters and plot. It also mentions how franchise titles like "Fast and Furious 7" attract existing fans and titles that don't change from source material like "The Jungle Book" appeal to those familiar with the original work.