Working Title Film is a British film company founded in 1983 and owned by Universal Studios. It has produced over 100 films that have grossed over $6 billion worldwide and won 11 Academy Awards. Currently, the UK office develops projects for UK and US broadcasters. In 2004, it made a profit of £17.8 million. Walt Disney Company is an American media conglomerate founded in 1923 and headquartered in California. It is the second largest media conglomerate and is known for animated films like Snow White, Pinocchio, Aladdin and Frozen. Disney mainly targets children and families with its films and uses a multi-segment strategy across Disney Channel, Radio Disney, and its live

1. Working Title Film
Working title film is a British film company based in London and LA and is ownedby Universal
Studios. The company was founded by Tim Bevan and Sarah Radclyffein 1983. The ownerof the
company is NBCUniversal (Comcast).Working title has made over 100 films that have grossed
over $6billion worldwide.Its films have one 11 academy award. They have also been accorded
twoof the highest film awards given to British film makers; the Michael Balcon Award for
Outstanding British contribution to Cinema and the Alexander Walker Film Award at the
evening standard British Film Awards. Currently the UK officeis developing projects across UK
broadcasters and has co-productionrelationships with US broadcasters including NBC, HBO,
PBS, ABC and BBC America. In 2004 it made a profit of £17.8 million. And in 2007 all its films
distributed by Universal Pictures whichowns 67% stake in the company.
Walt Disney
The Walt Disney Company is an American diversified multinational mass media and
entertainment conglomerate headquarter at the Walt Disney studios in California. A media
conglomerate is a company that owns large numbers of companies in various mass media such
as, television, radio, publishing, movies and the internet. Walt Disney is the second largest
media conglomerate in terms of revenue after Comcast. Disney was founded 16th October1923,
by Walt Disney and Roy O. Disney as the Disney Brothers Cartoon Studio and established itself
as a leader in the American animation industry before diversifying into live action film
production, television and theme parks. The company has estimated a net worth about $ 36
billion. In 1928 the first Mickey Mouse cartoons were released to the public audience. Disney
then began producing other cartoon characters such as Goofy,Plutoand Donald Duck.
The studio produced its first fully featured animated film, Snow White and the Seven Dwarfsin
1937 and as of 2014 has produced 54 feature films. Films such as Pinocchio-February 7th 1940,
Peter Pan- February 5th 1953, Aladdin November 25th 1992, Finding Nemo May 30th 2003.
Tangled- November 24th 2010 and Frozen- November 27th 2013 have all been produced by
Walt Disney. Most of the Disney films produced are animation, fantasy, adventure and comedy.
Disney mainly targets children and families; it uses the multisegment targeting strategy, which
is when a firm chooses to serve twoor more well-defined market segments. A segment of
Disney called ‘Play House Disney’ is aimed at younger children and includes animations and
toys. And the other part is Disney Channel, Radio Disney and their liveaction films such a
Pirates of the Caribbean; which is aimed at older children and adults. There is not one specific
target market; it focuses on different members of the family.
The driving forceof the company is the motion pictures and animated cartoons whichare
managed by Touchstone, Walt Disney Pictures, Buena Vista and Miramax. The Walt Disney
Company is a market orientated corporation whichmeans they assume that sale does not
depend on an aggressive sale forcebut rather on a customer’s decision to purchase a product.
Ardaman Animations
Ardaman is a British animation studio based in Bristol. It was founded in 1972 as a low-budget
project by Peter Lord and David Sproxton. It is knownfor making films using stop-motion clay
animation techniques, featuring plasticine characters such as Wallace and Gromit. After
producing some experimental computeranimatedshortfilms during1990 beginningwith Ozwat
(1997). Itthen went on toenter the computeranimationmarketwith the film FlushedAway in 2006.

2. Ardaman Films have made $969 million worldwideand an average of $161 million per film.
Motion films are among the highest grossing; withthe film Chicken Run being their highest
grossing film. Their filmography includes Arthur Christmas 2000 which grossed at $147.2
million, The Pirates! In adventure with scientist’s! Grossing at $123.1 million; both these films
were in partnership with Sony PicturesAnimation. The Company also produced a number of
commercials. By 2000 the studio had produced over 100 commercials including Cadburys
Crème Egg, Lipton, National Accident Helpline and Walkers PotatoCrisps.