The broadcast media coverage report for the television coverage that I obtained for the 2011 Fillmore Jazz Festival. For additional samples visit: http://www.andassociates-ca.com

1. Broadcast
Radio
–
Had
an
interview
on
KGO
Radio
–
with
Jason
Olaine.
The
podcast
is
likely
on
the
KGO
web
site
for
the
Fillmore
Jazz
Festival.
KGO
Radio
Interview
–
Jason
Olaine
Artistic
Director
from
for
Fillmore
Jazz
Festival
(and
for
Yoshi’s):
Metro Monitor NewsTracker Report
1
. KGO-ABC Television SAN FRANCISCO-OAKLAND-SAN JOSE, CA, MARKET RANK: 6
JUL 3 2011 9:00AM PT Nielsen Audience: 62,061
ABC7 News at 9AM Calculated Ad Equivalency: $400
Calculated Publicity Value: $1,200
30-Second Ad Equivalency: $500
[**09:06:00 AM**] Preview Clip Hundreds enjoyed the heat at the Alameda county fair yesterday. Temperatures were just right for many as they took
in all the attractions. It was a similar scene in San Francisco at the FILLMORE JAZZ FESTIVAL. It's the largest of its kind on the west coast.
Thousands listened to music and the final day of the festival is today.
2
. KGO-ABC Television SAN FRANCISCO-OAKLAND-SAN JOSE, CA, MARKET RANK: 6
JUL 3 2011 6:00AM PT Nielsen Audience: 33,846
ABC7 Morning News Calculated Ad Equivalency: $140
Calculated Publicity Value: $420
30-Second Ad Equivalency: $300
[**06:02:26 AM**] Preview Clip I think this is the Alameda county fail. This is fillmore street. The FILLMORE JAZZ FESTIVAL. It's the largest free
festival on the west coast. Thousands packed fillmore street listening to music, eating food.
3
. KRON-IND Television SAN FRANCISCO-OAKLAND-SAN JOSE, CA, MARKET RANK: 6
JUL 3 2011 9:00AM PT Nielsen Audience: 36,378
KRON 4 News at 9AM Calculated Ad Equivalency: $2,160
Calculated Publicity Value: $6,480
30-Second Ad Equivalency: $800
[**09:10:42 AM**] Preview Clip News and details on that seaplane crashed crews will try to lift the plane from the water it was carrying two
passengers when it crashed other the people were rescued by good samaritans the Coast Guard is still monitoring the plane because of a possible
fuel spill. That plane was taxiing when it crashed. This is video from the FILLMORE JAZZ FESTIVAL last day of the event is today it will be starting in
about 50 minutes you begin all the fun between Jackson and eddy street. Hot weather continues across the bay area with a live look outside
temperatures expected to be a nine 90s.
4
. KRON-IND Television SAN FRANCISCO-OAKLAND-SAN JOSE, CA, MARKET RANK: 6
JUL 3 2011 8:00AM PT Nielsen Audience: 20,658
KRON 4 News at 8AM Calculated Ad Equivalency: $933
Calculated Publicity Value: $2,799
30-Second Ad Equivalency: $800
[**08:15:46 AM**] Preview Clip This is video from the FILLMORE JAZZ FESTIVAL yesterday this is between Jackson and and the streets. And now
we have a quick look outside what allowed breezy out there on appeal. A live look outside run like creek is going to be a libris the drop today already
warm.
5
. KTVU-FOX Television SAN FRANCISCO-OAKLAND-SAN JOSE, CA, MARKET RANK: 6

2. JUL 3 2011 7:30AM PT Nielsen Audience: 45,354
KTVU Mornings on 2 730
[**07:56:48 AM**] Preview Clip Well, a celebration of jazz will continue today along fillmore street in San Francisco. Music thousands of people came
together yesterday for a day one of this year's FILLMORE JAZZ FESTIVAL. An eight block stretch was shut down to traffic to make room for live
music and art. That festival continues today from 10:00 amto 6:00 p.
6
. KGO-ABC Television SAN FRANCISCO-OAKLAND-SAN JOSE, CA, MARKET RANK: 6
JUL 2 2011 11:00PM PT Nielsen Audience: 96,805
ABC7 News at 11PM Calculated Ad Equivalency: $1,680
Calculated Publicity Value: $5,040
30-Second Ad Equivalency: $2,800
[**11:03:56 PM**] Preview Clip Hundreds enjoyed the Saturday outside the Alameda county fair. Temperatures were just right for a lot of people to
enjoy the attractions there. It was a similar scene in San Francisco at the FILLMORE JAZZ FESTIVAL. The largest free festival on the west coast.
Thousands packed the streets.
2011/07/04 05:22:24.578
Report Generated:
(CT)
Total Story Count: 6
Total Nielsen Audience: 295,102
Total 30-Second Ad
$5,200
Equivalency:
Total Calculated Ad
$5,313
Equivalency:
Total Calculated Publicity
$15,939
Value:
Metro Monitor NewsTracker Report
1
. KGO-ABC Television SAN FRANCISCO-OAKLAND-SAN JOSE, CA, MARKET RANK: 6
JUL 2 2011 6:00PM PT Nielsen Audience: 83,720
ABC7 News at 6PM Calculated Ad Equivalency: $1,080
Calculated Publicity Value: $3,240
30-Second Ad Equivalency: $1,800
[**06:16:45 PM**] Preview Clip D the 27th annual FILLMORE JAZZ FESTIVAL kicked off today. Laying a hot iron on us. More than 90,000 people are expected at the
evegetable it's the largest free jazz festival on the west coast with three sound stages.
2
. KRON-IND Television SAN FRANCISCO-OAKLAND-SAN JOSE, CA, MARKET RANK: 6
JUL 2 2011 9:00PM PT Nielsen Audience: 28,229
KRON 4 News at 9PM Calculated Ad Equivalency: $2,530
Calculated Publicity Value: $7,590
30-Second Ad Equivalency: $2,300
[**09:17:41 PM**] Preview Clip The marines are charged with conspiracy making false official statements, fraud and adultery. They're not only facing jail time behind bars,
but they could be looking at a possibility of this honorable discharge a reduction in rank and a forcible lose all pay. A beautiful day for the FILLMORE JAZZ FESTIVAL
taking place tons of people about our having a great time. Even though it is sunny, the sea breeze was blowing today kept things nice and mountain sansom's is go. To
catch a glimpse of the food right there?
3
KTVU-FOX Television SAN FRANCISCO-OAKLAND-SAN JOSE, CA, MARKET RANK: 6
.

3. JUL 2 2011 8:30AM PT Nielsen Audience: 61,381
KTVU Mornings on 2 830A
[**08:57:22 AM**] Preview Clip A stretch of San Francisco fillmore street will be alive with the sounds of jazz and tens every thousands of people. It is the annual
FILLMORE JAZZ FESTIVAL on this weekend on fillmore street. You can enjoy three stages of live jazz music as well as food and arts and crafts. The festival is today it
tomorrow and runs from 10 until 6.
4
. KTVU-FOX Television SAN FRANCISCO-OAKLAND-SAN JOSE, CA, MARKET RANK: 6
JUL 2 2011 7:30AM PT Nielsen Audience: 40,020
KTVU Mornings on 2 730
[**07:58:16 AM**] Preview Clip A stretch of fillmore street will be alive with the sounds of jazz and tens every thousands of people. The annual FILLMORE JAZZ
FESTIVAL is this weekend between Jackson and Eddie streets. You can enjoy three stages of live jazz music, as well as food and arts and crafts. That festival is today and
tomorrow from 10 until 6 p.
2011/07/03 05:06:44.969
Report Generated:
(CT)
Total Story Count: 4
Total Nielsen Audience: 213,350
Total 30-Second Ad
$4,100
Equivalency:
Total Calculated Ad
$3,610
Equivalency:
Total Calculated Publicity
$10,830
Value:
Website SAN FRANCISCO-OAKLAND-SAN JOSE, CA, MARKET RANK: 6
JUL 2 2011 3:40AM PT
Holiday weekend filled with art, music in SF's Fillmore
View SAN FRANCISCO KGO) It's a big weekend in San Francisco's Fillmore District. The annual Art Walk is Friday night and th
FESTIVAL is this weekend. The Fillmore Art Walk is an artisitic celebration of the neighborhood. "Let art do what it has done hist
communities, drive moments like the Fillmore art movement, we're really passionate and really excited about it, Melonie J. Green
It's the uniqueness of the art and spirit of enthusiasm that drives the event. The Fillmore has always been about the music. So it i
weekend at the FILLMORE JAZZ FESTIVAL with 12 blocks of music, food and a lot of art. But the Fillmore's music legacy is cele
Jazz Heritage Center. Visitors come from around the world because music is an international language.
1
BAY AREA REPORTER (B.A.R.) - GAY AND LESBIAN Website SAN FRANCISCO-OAKLAND-SAN JOSE, CA,
.
MARKET RANK: 6
JUN 30 2011 8:06AM PT
Out & About - Out & About: Fireworks
View 549 Chenery St. www.radicalwomen.org FILLMORE JAZZ FESTIVAL Fillmore District The largest free outdoor jazz fest returns, with 10 blocks
of music, food, art and more. 10am-6pm. Also July 3.
2
. KGO-ABC Television SAN FRANCISCO-OAKLAND-SAN JOSE, CA, MARKET RANK: 6

4. JUN 30 2011 11:00AM PT Nielsen Audience: 85,908
ABC7 News at 11AM Calculated Ad Equivalency:
$453
Calculated Publicity Value: $1,359
30-Second Ad Equivalency: $800
[**11:26:06 AM**] Preview Clip Something going on this weekend. Oh, a holiday weekend. Yeah, from the FILLMORE JAZZ FESTIVAL to the Marin
county fair. A lot going on this fourth of July. Arts and entertainment reporter Don Sanchez has what is hot.
3
. KGO-ABC Television SAN FRANCISCO-OAKLAND-SAN JOSE, CA, MARKET RANK: 6
JUN 30 2011 6:00AM PT Nielsen Audience: 55,275
ABC7 Morning News 6AM Calculated Ad Equivalency:
$840
Calculated Publicity Value: $2,520
30-Second Ad Equivalency: $600
[**06:18:53 AM**] Preview Clip Well, from the FILLMORE JAZZ FESTIVAL to the marrin county fair, a lot going on this hot fourth of July weekend.
Arts and entertainment reporter Don Sanchez has "what's hot. The Tony award winning Broadway smash Billy Elliott.
[**06:19:27 AM**] Preview Clip Kim nelly is filled with style and sass. Now in hotel nico with a tribute to nina simone. Kim is playing the 27th
FILLMORE JAZZ FESTIVAL from latin to jazz. Also a stanford jazz festival. Active community.
4
. PACIFIC SUN Website SAN FRANCISCO-OAKLAND-SAN JOSE, CA, MARKET RANK: 6
JUN 30 2011 8:20PM PT
All in Good Taste: For the land of the eats
View Somehow it's fun to celebrate the Fourth of July in one of the smaller ways the patriotic holiday can be enjoyed, away from fireworks and
crowds as thick as hasty pudding. Choice weekend events around here might be just the ticket. Music's most American of genres will star in the 2011
FILLMORE JAZZ FESTIVAL in San Francisco July 2-3 10am-6pm) when the street famous for great sounds sets up stages between Jackson and
Eddy for nonstop performances. Food gets almost as much attention, with booths from the neighborhood's top restaurants, and other vendors offer
soul food, Cajun dishes, and ethnic treats. Information: www.
2011/07/01 05:08:04.289
Report Generated:
(CT)
Total Story Count: 4
Total Nielsen Audience: 141,183
Total 30-Second Ad
$1,400
Equivalency:
Total Calculated Ad
$1,293
Equivalency:
Total Calculated Publicity
$3,879
Value:
SF
Chronicle
96
hours
calendar
and
mentioned
Marco
Benevento
with
pic.
http://images.burrellesluce.com/image/16609/16609_89