This document discusses figures and archetypes related to the development of the internet and social web. It introduces five people who helped build the social web and asks who built Wikipedia. It then explores concepts of archetypes from philosophers like Jacques Lacan and Ferdinand Saussure, and how archetypes can be understood in information sciences and the relationship between technology, devices, and users. The document also discusses the internet as a series of accidents and the differences between contrary and contradictory perspectives before concluding with the idea of reconfiguration.