Fiat Chrysler Automobiles is an Italian automotive holding company that owns several luxury brands such as Ferrari, Maserati, Fiat, Alfa Romeo, and Chrysler. In 2014, Fiat S.p.A. merged with Chrysler Group to form Fiat Chrysler Automobiles. Fiat is looking to introduce its luxury brand Maserati in India to capitalize on the growing luxury car market. Fiat has struggled in India due to weak brand image and issues with its joint venture with Tata. It is now working to expand its dealership network and production capacity.
An attempt to know, how Fiat is doing great in Brazil and not at all good in India. Further, there are ways mentioned in the document through which Fiat can gain some substantial market share.
1. GM India will increase prices of its models by 1.5-2.5% starting January 2011 to offset rising input costs such as steel, aluminum, and rubber.
2. Honda plans to dissolve its joint motorcycle venture with Hero Honda in India and will focus resources on its wholly-owned subsidiary Honda Motorcycle and Scooter India.
3. Several automakers including Bajaj Auto, Ford India, and Mahindra announced plans to expand their dealership networks and launch new models in India to capitalize on rising demand.
Toyota Kirloskar Auto Parts (TKAP) is a joint venture between Toyota and Kirloskar established in 2002. TKAP manufactures transmission and engines in India and supplies them to Toyota plants globally. In August 2013, TKAP began exporting manual transmissions from its Bidadi, India plant to Toyota vehicles produced in 9 countries. This makes TKAP the first tier 1 automotive supplier in India, marking a significant step for the development of the Indian automotive industry. TKAP aims to be a leading auto component manufacturer in Asia through achieving global quality at competitive costs while utilizing the Indian supply base.
Fiat Chrysler Automobiles launches a limited edition Linea Elegante model in the Indian market. The Linea Elegante features an exterior accessory package that includes a panoramic black roof, sporty body kit, and new chrome accents. The interior is upgraded with new seat covers, a 6.5-inch touchscreen infotainment system, and branded carpet mats. Priced at Rs. 9,99,000 ex-showroom in New Delhi, the Linea Elegante is targeted towards buyers seeking elegant styling and a differentiated offering. FCA India aims to excite prospective Linea buyers and deliver sophisticated luxury with this special edition vehicle.
Tata Motors is an Indian automotive manufacturing company that produces vehicles like cars, trucks, buses and more. It acquired Jaguar Land Rover in 2008. Tata launched the Nano in 2008 as the world's cheapest car aimed at Indian customers who used motorcycles and scooters. However, production delays, quality issues and lack of sales led to losses for Tata. By 2018, production of the Nano had effectively ended due to extremely low sales volumes. Reasons for the Nano's failure included negative perceptions around safety and quality, and an inability to effectively market and position the brand after negative publicity. Going forward, replacing the Nano brand entirely may be a better solution than trying to reposition it
FCA India Destination Store - Press ReleaseRushLane
FCA plans to expand its network of showrooms and workshops in India called Destination Stores to provide a better customer experience for its Fiat, Abarth, and Jeep vehicles. It has opened new Destination Stores in Mumbai, Delhi, and Chennai, with showroom space ranging from 8,500 to 17,700 square feet. These stores will offer sales, service, displays, and a comprehensive brand experience. FCA intends for these premium outlets to set the standard for future expansion and enhance ownership satisfaction for its growing Indian customer base.
Fiat is an Italian automaker founded in 1899 in Turin, Italy. It employs over 200,000 people and owns numerous automotive brands such as Ferrari, Maserati, Alfa Romeo, Fiat, Lancia, and Abarth. Fiat has a long history of automobile manufacturing in Italy and expanding globally, and has produced many successful car models over the years that have won European Car of the Year awards.
This case discusses the business relationship between Fiat and Tata Motors in India:
- In 2005, Fiat and Tata Motors formed a distribution and service alliance in India that later became a 50:50 industrial joint venture (JV) called Fiat India Automobiles Limited in 2007. They agreed to share distribution networks, backend support, and co-manufacturing at Fiat's facility in Maharashtra.
- By 2012, the JV was still unprofitable and the distribution arrangement failed to meet expectations, causing losses for both companies. With falling Fiat car sales and JV losses mounting, Fiat announced it would exit its dealership agreement with Tata, sensing "step-motherly
An attempt to know, how Fiat is doing great in Brazil and not at all good in India. Further, there are ways mentioned in the document through which Fiat can gain some substantial market share.
1. GM India will increase prices of its models by 1.5-2.5% starting January 2011 to offset rising input costs such as steel, aluminum, and rubber.
2. Honda plans to dissolve its joint motorcycle venture with Hero Honda in India and will focus resources on its wholly-owned subsidiary Honda Motorcycle and Scooter India.
3. Several automakers including Bajaj Auto, Ford India, and Mahindra announced plans to expand their dealership networks and launch new models in India to capitalize on rising demand.
Toyota Kirloskar Auto Parts (TKAP) is a joint venture between Toyota and Kirloskar established in 2002. TKAP manufactures transmission and engines in India and supplies them to Toyota plants globally. In August 2013, TKAP began exporting manual transmissions from its Bidadi, India plant to Toyota vehicles produced in 9 countries. This makes TKAP the first tier 1 automotive supplier in India, marking a significant step for the development of the Indian automotive industry. TKAP aims to be a leading auto component manufacturer in Asia through achieving global quality at competitive costs while utilizing the Indian supply base.
Fiat Chrysler Automobiles launches a limited edition Linea Elegante model in the Indian market. The Linea Elegante features an exterior accessory package that includes a panoramic black roof, sporty body kit, and new chrome accents. The interior is upgraded with new seat covers, a 6.5-inch touchscreen infotainment system, and branded carpet mats. Priced at Rs. 9,99,000 ex-showroom in New Delhi, the Linea Elegante is targeted towards buyers seeking elegant styling and a differentiated offering. FCA India aims to excite prospective Linea buyers and deliver sophisticated luxury with this special edition vehicle.
Tata Motors is an Indian automotive manufacturing company that produces vehicles like cars, trucks, buses and more. It acquired Jaguar Land Rover in 2008. Tata launched the Nano in 2008 as the world's cheapest car aimed at Indian customers who used motorcycles and scooters. However, production delays, quality issues and lack of sales led to losses for Tata. By 2018, production of the Nano had effectively ended due to extremely low sales volumes. Reasons for the Nano's failure included negative perceptions around safety and quality, and an inability to effectively market and position the brand after negative publicity. Going forward, replacing the Nano brand entirely may be a better solution than trying to reposition it
FCA India Destination Store - Press ReleaseRushLane
FCA plans to expand its network of showrooms and workshops in India called Destination Stores to provide a better customer experience for its Fiat, Abarth, and Jeep vehicles. It has opened new Destination Stores in Mumbai, Delhi, and Chennai, with showroom space ranging from 8,500 to 17,700 square feet. These stores will offer sales, service, displays, and a comprehensive brand experience. FCA intends for these premium outlets to set the standard for future expansion and enhance ownership satisfaction for its growing Indian customer base.
Fiat is an Italian automaker founded in 1899 in Turin, Italy. It employs over 200,000 people and owns numerous automotive brands such as Ferrari, Maserati, Alfa Romeo, Fiat, Lancia, and Abarth. Fiat has a long history of automobile manufacturing in Italy and expanding globally, and has produced many successful car models over the years that have won European Car of the Year awards.
This case discusses the business relationship between Fiat and Tata Motors in India:
- In 2005, Fiat and Tata Motors formed a distribution and service alliance in India that later became a 50:50 industrial joint venture (JV) called Fiat India Automobiles Limited in 2007. They agreed to share distribution networks, backend support, and co-manufacturing at Fiat's facility in Maharashtra.
- By 2012, the JV was still unprofitable and the distribution arrangement failed to meet expectations, causing losses for both companies. With falling Fiat car sales and JV losses mounting, Fiat announced it would exit its dealership agreement with Tata, sensing "step-motherly
The document provides information about passenger cars including their definition, origin, and growth in India. It notes that Karl Benz patented the first modern car in 1886. Cars became widely available in the early 20th century including the 1908 Model T. It discusses India's first car, the Tata Indica, and growth of the automotive industry in India from the 1940s onward. Leading car manufacturers and segments are also outlined along with a SWOT analysis of passenger cars.
Fiat Punto Pure Launch Auto Expo Press ReleaseRushLane
Fiat Chrysler Automobiles launches the affordable Punto Pure hatchback in India. Priced between Rs. 4.49-5.59 lakhs, the Punto Pure will be offered with 1.3L diesel and 1.2L petrol engine options. It aims to provide strong build quality, comfortable cabin space, and low cost of ownership at an accessible price point.
- Mahindra & Mahindra reported its highest ever monthly sales of utility vehicles in March 2009 at 25,748 units.
- Mahindra has entered a joint venture with Chinese firm Jiangsu Yueda Yancheng to roll out 125 HP tractors in China.
- Specialized commercial vehicles like medium and heavy trucks are driving growth in the commercial vehicles market in India as infrastructure develops.
Mahindra and Mahindra was started in 1945 in Ludhiana, India when KC Mahindra saw the potential of the rugged Jeep vehicle after visiting the US. In 1945, Mahindra and Mohammed was formed as a franchise to assemble Jeeps. After India's independence in 1947, Ghulam Mohammed migrated to Pakistan and the company name was changed to Mahindra and Mahindra. Today, Mahindra group has a presence in many sectors of the economy such as automotive, IT, steel, defense, and more. The group has also acquired foreign companies and has become a global company. Mahindra is known for its rugged and reliable vehicles that are well suited for Indian roads and
Tata Motors is an Indian automotive manufacturing company and the world's 18th largest motor vehicle manufacturer. It has auto manufacturing plants in India as well as the UK, South Africa, Thailand, and Argentina. Originally a manufacturer of locomotives, Tata Motors produced its first commercial vehicle in 1954 in collaboration with Daimler-Benz. In recent years, Tata Motors launched the Tata Nano, the world's cheapest car, and acquired British luxury carmaker Jaguar Land Rover, expanding its international presence. Tata Motors remains India's largest automobile company.
Tata nano-mba-542 nano in bangladesh nana business Abdullah Al Masud
launched in 2008, Abdul Matlub Ahmad, the chairman of the Nitol Niloy Group, Tata Motors Ltd's manufacturing partner in Bangladesh, had ordered four of them from the first series.
Now, he's back with a business proposal, which might revive Nano's future prospects.
Tata Motors is an Indian automotive manufacturing company that was established in 1945. It operates commercial and passenger vehicles, including the Nano, which was the world's cheapest car. Tata Motors has expanded globally through acquisitions of Jaguar, Land Rover, and Daewoo Commercial Vehicles. It is part of the large Tata Group conglomerate based in India.
Automotive Intelligence for Professionals: The Spain AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
The Spain AutoBook helps you to identify new customers in the Automotive industry and provides key contact information.
1) The study analyzed consumer perceptions of Force Motors' Gurkha vehicle. It conducted surveys of 30 consumers and analyzed the data using SPSS and Excel.
2) It found that customers over 35 buying for business purposes were most interested. Hard top 4WD models were the most popular.
3) The study suggested targeting business customers over 35, focusing on the most popular black and red colors, and addressing issues around BS IV emissions standards.
Automotive Intelligence for Professionals: The Malaysia AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
The Malaysia AutoBook helps you to identify new customers in the Automotive industry and provides key contact information.
The document provides an overview of the Indian automobile industry, including its history and major players. It discusses the industry's growth since economic reforms in 1991. It then focuses on Maruti Suzuki, detailing its products, competitors, and marketing strategies. The rest of the document analyzes Maruti Suzuki's Swift model through strengths, weaknesses, opportunities, threats analysis and research methodology.
Tata Motors is India's largest automobile company that produces a wide range of commercial and passenger vehicles. The document provides a history of Tata Motors and analyzes its performance over five phases of growth and expansion. It discusses Tata Motors' entry into the passenger vehicle market in 1991 and the successful launches of the Indica compact car in 1998 and its updated version, Indica V2. The analysis also covers Tata Motors' recent global acquisitions of Jaguar and Land Rover as well as its electric vehicle developments. Overall, the document performs a comprehensive analysis of Tata Motors' business strategies, product lines, subsidiaries, joint ventures, and financial performance over time.
Ferrari is an Italian luxury sports car manufacturer known for its racing heritage. Founded by Enzo Ferrari in 1929, it started as a racing team before moving into production of street cars in 1947. While Fiat acquired a majority stake in 1969, Ferrari is still seen as a symbol of speed, luxury and wealth.
Tata Motors saw success in turning around its passenger vehicle segment through its "Turnaround 2.0" strategy. This included focusing on building a strong portfolio of products across high-demand segments through third-generation impact design models with high safety ratings. Maintaining a presence in all key segments and launching localized campaigns helped Tata Motors achieve its goal of becoming the third largest player in the domestic passenger vehicle market in India.
Tata Motors is India's largest automobile company with a presence across 182 countries. It has a majority share of the commercial vehicle market in India and is among the top global manufacturers of buses and trucks. The company faces challenges from a general economic slowdown and high fuel prices. It has addressed this through new product launches, expanding exports, and acquisitions such as Jaguar Land Rover to diversify and grow internationally. R&D centers and a wide network help Tata Motors develop customized products and maintain an edge in the competitive automobile industry.
This document provides an overview of the marketing strategies project submitted by Rohith R for their MBA degree. The project focuses on analyzing the marketing strategies of leading Indian automobile companies, with a case study on Mahindra & Mahindra Ltd. The introduction provides background on the growth of the Indian automobile industry. The literature review summarizes previous research on challenges facing the industry and strategies used by major companies like Maruti Suzuki. The research methodology explains the qualitative approach taken, including primary consumer surveys and secondary sources.
This document is a student project submitted by Sunita Kumari Yadav to the University of Mumbai on the topic of "To have an overview of SKODA". It includes a title page, declaration by the student, evaluation certificate, table of contents, and introduction letter requesting permission to conduct the project. The project will examine the history of SKODA, its operations and products in India, interviews with company representatives, financial performance, and strategic plans. It aims to provide an overview of the SKODA automobile company.
The document summarizes the history and growth of the automobile industry in India. It discusses the key milestones from the first car in 1897 to India emerging as a major exporter of automobiles globally by 2009. It then outlines the major players in the industry, including Maruti Suzuki, Hyundai, Tata Motors, Mahindra & Mahindra, Hero Honda Motors, Bajaj Auto, General Motors India and others. The market shares and board of directors of some of the top companies are also mentioned.
The Tata Indica was India's first indigenously developed passenger car. It became the top-selling car in its segment within two years due to its affordable price and marketing emphasizing spacious interiors. While early models suffered from quality issues, subsequent generations addressed these problems. The Indica remained a popular choice for its fuel efficiency and value. Tata focused on continuous improvements to meet evolving customer needs over the Indica's lifecycle.
This document provides information about a report on Fiat India Automobiles Private Limited. It includes an acknowledgement, index, and chapters on the introduction, history of the company, organizational chart, product profile, marketing mix, and other topics. The report was submitted by three students to the MBA department of their institute under the guidance of their professor.
Fiat India Automobiles Private Limited is a 50-50 joint venture between Fiat Group Automobiles and Tata Motors originally incorporated in 1997. It currently manufactures the Palio Stile 1.1 and 1.6 models in India, and expects to roll out premium Fiat cars like the Grande Punto and Linea soon. Fiat owns five renowned brands and has a long history in Italy dating back to 1899 when it was founded. It is focused on research and innovation to develop powerful and fuel efficient vehicles while protecting the environment.
The document provides information about passenger cars including their definition, origin, and growth in India. It notes that Karl Benz patented the first modern car in 1886. Cars became widely available in the early 20th century including the 1908 Model T. It discusses India's first car, the Tata Indica, and growth of the automotive industry in India from the 1940s onward. Leading car manufacturers and segments are also outlined along with a SWOT analysis of passenger cars.
Fiat Punto Pure Launch Auto Expo Press ReleaseRushLane
Fiat Chrysler Automobiles launches the affordable Punto Pure hatchback in India. Priced between Rs. 4.49-5.59 lakhs, the Punto Pure will be offered with 1.3L diesel and 1.2L petrol engine options. It aims to provide strong build quality, comfortable cabin space, and low cost of ownership at an accessible price point.
- Mahindra & Mahindra reported its highest ever monthly sales of utility vehicles in March 2009 at 25,748 units.
- Mahindra has entered a joint venture with Chinese firm Jiangsu Yueda Yancheng to roll out 125 HP tractors in China.
- Specialized commercial vehicles like medium and heavy trucks are driving growth in the commercial vehicles market in India as infrastructure develops.
Mahindra and Mahindra was started in 1945 in Ludhiana, India when KC Mahindra saw the potential of the rugged Jeep vehicle after visiting the US. In 1945, Mahindra and Mohammed was formed as a franchise to assemble Jeeps. After India's independence in 1947, Ghulam Mohammed migrated to Pakistan and the company name was changed to Mahindra and Mahindra. Today, Mahindra group has a presence in many sectors of the economy such as automotive, IT, steel, defense, and more. The group has also acquired foreign companies and has become a global company. Mahindra is known for its rugged and reliable vehicles that are well suited for Indian roads and
Tata Motors is an Indian automotive manufacturing company and the world's 18th largest motor vehicle manufacturer. It has auto manufacturing plants in India as well as the UK, South Africa, Thailand, and Argentina. Originally a manufacturer of locomotives, Tata Motors produced its first commercial vehicle in 1954 in collaboration with Daimler-Benz. In recent years, Tata Motors launched the Tata Nano, the world's cheapest car, and acquired British luxury carmaker Jaguar Land Rover, expanding its international presence. Tata Motors remains India's largest automobile company.
Tata nano-mba-542 nano in bangladesh nana business Abdullah Al Masud
launched in 2008, Abdul Matlub Ahmad, the chairman of the Nitol Niloy Group, Tata Motors Ltd's manufacturing partner in Bangladesh, had ordered four of them from the first series.
Now, he's back with a business proposal, which might revive Nano's future prospects.
Tata Motors is an Indian automotive manufacturing company that was established in 1945. It operates commercial and passenger vehicles, including the Nano, which was the world's cheapest car. Tata Motors has expanded globally through acquisitions of Jaguar, Land Rover, and Daewoo Commercial Vehicles. It is part of the large Tata Group conglomerate based in India.
Automotive Intelligence for Professionals: The Spain AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
The Spain AutoBook helps you to identify new customers in the Automotive industry and provides key contact information.
1) The study analyzed consumer perceptions of Force Motors' Gurkha vehicle. It conducted surveys of 30 consumers and analyzed the data using SPSS and Excel.
2) It found that customers over 35 buying for business purposes were most interested. Hard top 4WD models were the most popular.
3) The study suggested targeting business customers over 35, focusing on the most popular black and red colors, and addressing issues around BS IV emissions standards.
Automotive Intelligence for Professionals: The Malaysia AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
The Malaysia AutoBook helps you to identify new customers in the Automotive industry and provides key contact information.
The document provides an overview of the Indian automobile industry, including its history and major players. It discusses the industry's growth since economic reforms in 1991. It then focuses on Maruti Suzuki, detailing its products, competitors, and marketing strategies. The rest of the document analyzes Maruti Suzuki's Swift model through strengths, weaknesses, opportunities, threats analysis and research methodology.
Tata Motors is India's largest automobile company that produces a wide range of commercial and passenger vehicles. The document provides a history of Tata Motors and analyzes its performance over five phases of growth and expansion. It discusses Tata Motors' entry into the passenger vehicle market in 1991 and the successful launches of the Indica compact car in 1998 and its updated version, Indica V2. The analysis also covers Tata Motors' recent global acquisitions of Jaguar and Land Rover as well as its electric vehicle developments. Overall, the document performs a comprehensive analysis of Tata Motors' business strategies, product lines, subsidiaries, joint ventures, and financial performance over time.
Ferrari is an Italian luxury sports car manufacturer known for its racing heritage. Founded by Enzo Ferrari in 1929, it started as a racing team before moving into production of street cars in 1947. While Fiat acquired a majority stake in 1969, Ferrari is still seen as a symbol of speed, luxury and wealth.
Tata Motors saw success in turning around its passenger vehicle segment through its "Turnaround 2.0" strategy. This included focusing on building a strong portfolio of products across high-demand segments through third-generation impact design models with high safety ratings. Maintaining a presence in all key segments and launching localized campaigns helped Tata Motors achieve its goal of becoming the third largest player in the domestic passenger vehicle market in India.
Tata Motors is India's largest automobile company with a presence across 182 countries. It has a majority share of the commercial vehicle market in India and is among the top global manufacturers of buses and trucks. The company faces challenges from a general economic slowdown and high fuel prices. It has addressed this through new product launches, expanding exports, and acquisitions such as Jaguar Land Rover to diversify and grow internationally. R&D centers and a wide network help Tata Motors develop customized products and maintain an edge in the competitive automobile industry.
This document provides an overview of the marketing strategies project submitted by Rohith R for their MBA degree. The project focuses on analyzing the marketing strategies of leading Indian automobile companies, with a case study on Mahindra & Mahindra Ltd. The introduction provides background on the growth of the Indian automobile industry. The literature review summarizes previous research on challenges facing the industry and strategies used by major companies like Maruti Suzuki. The research methodology explains the qualitative approach taken, including primary consumer surveys and secondary sources.
This document is a student project submitted by Sunita Kumari Yadav to the University of Mumbai on the topic of "To have an overview of SKODA". It includes a title page, declaration by the student, evaluation certificate, table of contents, and introduction letter requesting permission to conduct the project. The project will examine the history of SKODA, its operations and products in India, interviews with company representatives, financial performance, and strategic plans. It aims to provide an overview of the SKODA automobile company.
The document summarizes the history and growth of the automobile industry in India. It discusses the key milestones from the first car in 1897 to India emerging as a major exporter of automobiles globally by 2009. It then outlines the major players in the industry, including Maruti Suzuki, Hyundai, Tata Motors, Mahindra & Mahindra, Hero Honda Motors, Bajaj Auto, General Motors India and others. The market shares and board of directors of some of the top companies are also mentioned.
The Tata Indica was India's first indigenously developed passenger car. It became the top-selling car in its segment within two years due to its affordable price and marketing emphasizing spacious interiors. While early models suffered from quality issues, subsequent generations addressed these problems. The Indica remained a popular choice for its fuel efficiency and value. Tata focused on continuous improvements to meet evolving customer needs over the Indica's lifecycle.
This document provides information about a report on Fiat India Automobiles Private Limited. It includes an acknowledgement, index, and chapters on the introduction, history of the company, organizational chart, product profile, marketing mix, and other topics. The report was submitted by three students to the MBA department of their institute under the guidance of their professor.
Fiat India Automobiles Private Limited is a 50-50 joint venture between Fiat Group Automobiles and Tata Motors originally incorporated in 1997. It currently manufactures the Palio Stile 1.1 and 1.6 models in India, and expects to roll out premium Fiat cars like the Grande Punto and Linea soon. Fiat owns five renowned brands and has a long history in Italy dating back to 1899 when it was founded. It is focused on research and innovation to develop powerful and fuel efficient vehicles while protecting the environment.
The automotive industry in India is one of the largest in the world and fastest growing globally. India is now the 6th largest producer of passenger vehicles globally. The industry manufactures over 11 million vehicles annually and exports about 1.5 million. Two-wheelers have the largest market share of over 75%. Major players include Maruti Suzuki, Hyundai, Tata Motors, and Mahindra & Mahindra. The industry provides employment to over 13 million people and has an annual turnover of over $35 billion. Tata Motors leads commercial vehicles while Maruti Suzuki leads passenger vehicles. Mahindra is expanding overseas. Hero MotoCorp leads two-wheelers while Bajaj Auto leads three-
Ferrari is an Italian luxury sports car manufacturer based in Maranello, Italy. Founded in 1929 by Enzo Ferrari, the company started as a racing team before moving into production of street-legal vehicles in 1947. Throughout its history, Ferrari has been known for its participation and success in Formula One racing. Ferrari road cars are seen as symbols of luxury and wealth. The document provides details on Ferrari's history, products, competitors, distribution channels, and financial performance. It also discusses opportunities and threats facing the company from the global economy and competitive landscape.
Fiat is an Italian automotive company founded in 1899 that designs and manufactures cars, trucks, tractors, construction equipment and more. It operates various brands including Fiat, Ferrari, Iveco, Maserati and Alfa Romeo. Fiat is Italy's largest automaker and ranks as the 9th largest automaker globally. The company produces vehicles ranging from small city cars to luxury sports cars and commercial vehicles. It has a global distribution network and focuses its brand values on practicality, technology, design and accessibility.
Tata Motors is an Indian automotive manufacturing company founded in 1945. It acquired Jaguar and Land Rover brands in 2008 and is India's largest vehicle manufacturer. Tata has subsidiaries like Jaguar, Land Rover, and Hispano Carrocera and produces automobiles, engines, and other outsourced auto parts. While Tata has successful alliances, its products are based on older platforms and it faces competition from more established automakers. However, Tata sees opportunities through new global platforms and expansion into luxury segments in India and abroad.
Tata Motors Limited is India's largest automobile company, with consolidated revenues of INR 1, 65,654 crores (USD 32.5 billion) in 2011-12. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is the world's fourth largest truck and bus manufacturer.Marketing mix, Brand Promotion.
The automotive industry in India is one of the largest in the world and is growing rapidly. India has become one of the top passenger and commercial vehicle producers. Two-wheelers have the largest market share followed by passenger cars. Key players in the industry include Maruti Suzuki, Hyundai, Tata Motors, and Mahindra & Mahindra. The industry employs over 13 million people and has an annual turnover of over $35 billion.
Ferrari is owned by Fiat Chrysler Automobiles, while Abarth, Jeep, Alfa Romeo, and Maserati are wholly owned subsidiaries. Volkswagen owns Seat, Skoda, Audi, Bentley, Lamborghini, Porsche, and Dacia. Renault owns Renault, Nissan, and Mitsubishi through the Renault-Nissan Alliance. Tata owns Jaguar and Land Rover. BMW owns Mini and Rolls-Royce. Hyundai owns Kia. Mahindra & Mahindra owns SsangYong. Proton owns Lotus. Geely owns Volvo. SAIC owns MG. General Motors owns
The document discusses the growth of the four-wheeler industry in India. It describes how government policies encouraged foreign investment in the car market, leading to growth. Factors like increasing GDP, income, and infrastructure development contributed to rising demand for cars. Major players in India include Maruti Suzuki, Hyundai, Tata Motors, and Mahindra & Mahindra. The four-wheeler industry provides employment and drives research into more efficient vehicles.
This document summarizes several new car launches expected in India during 2009. Some of the key launches include the Tata Nano small car in mid-2009 starting at Rs. 1-1.4 lakh, the Chevrolet Beat small car with a starting price of Rs. 3 lakh, and the Fiat Bravo sedan launching in January 2009 for Rs. 6-7 lakh. Many other new models from Honda, Toyota, Ford and others are also expected with automatic and diesel upgrades to existing models. Overall, 2009 will see increased competition and new offerings in the Indian automobile market across various segments.
Tata Motors is an Indian automotive manufacturing company headquartered in Mumbai, India. It was founded in 1945 and is a subsidiary of the Tata Group. Tata Motors manufactures passenger cars, trucks, buses and defense vehicles. It has automotive manufacturing plants in India as well as other countries like the UK. Some of its principal subsidiaries include Jaguar Land Rover, Tata Daewoo, and Tata Hispano. Tata Motors is a publicly traded company listed on the Bombay Stock Exchange and New York Stock Exchange.
The document discusses Maruti Suzuki, the largest automobile manufacturer in India. It provides background on Maruti, including its founding in 1981 as a joint venture between the Government of India and Suzuki. Maruti established its first factory in Gurgaon in 1982. It details Maruti's affiliation and partnership with Suzuki Motor Corporation over the years. The document also examines Maruti's portfolio and popular models like the Maruti Alto K10, providing specifications. It analyzes Maruti's market segmenting, targeting, positioning, and competition. In closing, it expresses gratitude.
Mahindra & Mahindra entered into a joint venture with Renault in 2005 to produce the Renault Logan sedan in India. The goal was to take advantage of each other's strengths - Renault's automotive expertise and Mahindra's local supplier network. However, the Logan failed to meet sales targets in India. It was perceived as outdated and overpriced. The joint venture dissolved in 2010 due to major financial losses. While Renault exited India, Mahindra renamed the Logan as the "Verito" and gained control over production.
Fiat has struggled in recent years to sell its small car models in the US market as consumers have shifted preferences towards larger vehicles like SUVs and crossovers. Once a leader in small car sales, Fiat's US market share has declined to just 0.09% in 2018. While Fiat's infotainment systems score high satisfaction ratings, its advertising has often relied on gender stereotypes. Moving forward, Fiat plans to focus on electric vehicles and marketing itself as a lifestyle brand that allows high levels of vehicle customization to connect emotionally with younger consumers.
- Fiat is an international automotive group that designs, manufactures, and sells vehicles under various brands such as Fiat, Alfa Romeo, Chrysler, Ferrari, and Maserati. It operates globally.
- The document discusses Maserati as having potential to significantly increase Fiat's profit margins. Maserati is poised for growth as it celebrates its 100th anniversary and expands its luxury vehicle offerings.
- Financial projections estimate Fiat's stock price could increase by over 50% in two years if Maserati's performance exceeds expectations. However, risks include Maserati's exposure to economic downturns and its ability to remain innovative and expand into new vehicle segments.
The document provides information about Maruti Suzuki India Limited (MSIL), the largest automobile manufacturer in India. It discusses MSIL's history beginning in 1981 as a government-owned company called Maruti Udyog Limited. In 1982, Maruti Udyog signed a joint venture with Suzuki Motor Corporation of Japan to produce cars locally using Suzuki technology. Today, MSIL has a diverse product portfolio across various vehicle segments and a large service network across India. It employs unique advertising methods promoting its brands and models.
Tata Motors has faced several problems in recent years including deep losses, poor sales, deteriorating relations with dealers and customers, and decreasing market share. A new chairman, N Chandrasekaran, hopes to implement short and long-term turnaround plans within 6-9 months to address issues in marketing strategies, planning, and results. While the Jaguar Land Rover segment is growing, margins have suffered in Tata's passenger vehicle segment. The chairman believes focusing on organizational effectiveness, new passenger vehicle models, an advanced modular platform, electric vehicles, and hiring top talent can help put Tata Motors back on a path of growth and shareholder dividends.
Ashok Leyland launched 10 new tipper and tractor trailer models in India. Ford India plans to export its Figo model to 48 countries next year after starting exports to South Africa and entering Nepal. Maruti and Hyundai saw exports decline as they shift focus to the growing domestic market during the festive season. Harley-Davidson will set up a new assembly plant near Bawal, Haryana to assemble motorcycles for the Indian market from components supplied by its US plants. Bajaj Auto's subsidiary raised its stake in KTM Power Sports to 38.09% to tighten its grip on Europe's second largest power sports bike manufacturer.
Automotive Intelligence for Professionals: The Italy AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
The Italy AutoBook helps you to identify new customers in the Automotive industry and provides key contact information.
This document provides an analysis of election campaign strategies for the Rajahmundry Assembly Elections. It analyzes previous election results from 2009 and 2014, voter demographics like gender and age breakdowns, socioeconomic factors of constituencies, and suggests targeted strategies for each constituency based on prior political trends and demographic information. Key constituencies to focus on are identified as Rajahmundry Urban and Rural due to their large household presence across the region. The document utilizes secondary data sources and creates a staged approach to data analysis to inform the final campaign strategies.
This project report summarizes a study on addressing staffing issues at Hotel SVD in Srikakulam, Andhra Pradesh. The report was submitted by 5 students and presents their analysis and recommendations. It includes an introduction outlining the longstanding problem of lack of semi-skilled labor limiting business expansion. Various analyses are presented on the current facilities, product mix, customer profiles and layout. Recommendations focus on making existing staff more efficient through training, targeting office customers with meal tenders, and tweaking the restaurant layout. Rather than solely hiring new workers, the report argues this would be less effective than incentivizing current experienced staff or offering customers discounts. Statistical data from customer surveys is also referenced.
This document analyzes improving the power factor at a Bosch shop floor by installing a capacitor bank. It defines power factor and discusses causes of low power factor like induction motors and transformers. Installing static capacitors is identified as a remedy to compensate for reactive power consumption. Calculations show the capacitor bank improved the power factor from 0.763 to 0.96, reducing power losses by 2.621KW and saving 1179.45KWh per year, equating to cost savings of 84920.4 rupees annually. Installation work and its effects on various feeders are discussed. In conclusion, the power factor was improved from 0.65-0.85 to 0.95-0.99,
This document provides information about lightning protection. It discusses what lightning is and why it occurs, including the different types of lightning strikes. It also covers important factors to consider in designing a lightning protection system, such as types of losses and risk assessment. The document describes different types of lightning protection methods, including air termination techniques and ground conductor methods. It discusses lightning detection systems that use ground-based antennas, mobile antennas, and space-based satellites. The document concludes by listing some references for further information.
This document is a report on factors affecting faculty at IBS Hyderabad's use of Facebook. It includes an executive summary, table of contents, list of figures, and analysis section with figures based on interviews with students and faculty. The analysis found that while students are highly engaged with Facebook, many older faculty are less inclined to use it due to concerns about personal space and maintaining a professional student-teacher relationship. However, some younger faculty acknowledge that Facebook can help connect with students outside the classroom. Overall, the report examines the relationship between faculty's use of Facebook and issues of generational differences, professionalism, and enhancing the learning experience.
This document summarizes a marketing strategy report for a business analytics certificate course. It includes an analysis of the current and projected job market for analytics, target markets for the course including professionals looking to switch careers and graduates, and a promotional plan involving digital marketing, print ads, partnerships, and trade shows. It also summarizes an election campaign strategy report analyzing constituencies, voter trends and demographics, and recommending constituency-specific strategies involving ads, SMS, and community initiatives.
1. Ankur Mathur
Anurag Kant Mishra
Keerty
Siddharth Rout
Akash Roy
Fiat India Struggle
Latest Development Of Fiat
Fiat Chrysler Automobiles (Fabbrica Italiana Automobili Torino) is an Italian automotive holding
company, which owns the Fiat Group. The Fiat Group contains many brands such as Ferrari, Maserati,
Fiat, Alfa Romeo, the Chrysler Group, Abarth, and Lancia. Fiat S.p.A. was Fiat Chrysler Automobiles'
predecessor, as it owned the Fiat Group prior to the merger.
On 29 January 2014, it was announced that Fiat S.p.A. (the former owner of Fiat Group) will be
merged into a new company, Fiat Chrysler Automobiles NV (FCA), incorporated in the Netherlands.
Fiat Chrysler Automobiles will become the owner of Fiat Group.[3] On August 1, 2014, Fiat S.p.A.
received necessary shareholder approval to proceed with the merger (which followed board
approval).[4] Technically, Fiat S.p.A. (which owns Chrysler through the Fiat Group) is merging into
the new Netherlands based company, and not with Chrysler.[5] The shareholders, board, and
executive management of Fiat S.p.A. remain the shareholders, board, and executive management of
Fiat Chrysler Automobiles, and Chrysler Group still remains a subsidiary.
Launch Of Maserati
Apart from the merger, Italian car maker Fiat is gearing up to introduce it fully owned luxury car
brand, Maserati, in India to bite into the growing luxury car market in the country. This will help Fiat
create a stronger image as a brand in the mind of the Indian customer. Maserati is a uber-luxury
brand and will compete with Bentley and Aston Martin. Maserati’s claim to fame in the auto world is
offering extreme luxury with superior performance. The auto maker plans to open exclusive
company-owned stores in major cities. The Maserati range includes Gran Turismo coupe, Ghibli
Sedan, Quattroporte and the GranCabrio. The last is priced at Rs. 1.5 to 3 crores bringing it in direct
competition with Bentley, Lamborghini and Aston Martin. Sales of ultra luxurious cars in India
account for only 1000 units but still represent a sizeable market for exclusive brands like Maserati
and Lamborghini that are produced in small quantities. Fiat was the brand to have a few decades ago
but lost traction when Japanese and other European brands entered the country. The company
returned in 2009 with the exceptionally good Fiat Punto and the gorgeous Fiat Linea. Although good
cars, they failed due a weak brand image and problems with after sales-service under the Tata-Fiat
JV.
The Maserati brothers started the brand that changed ownership over the years until it came to Fiat
in 1993. The brand languished until Fiat sold 50% of its share to Ferrari that ultimately took control
in 1999. Ferrari disengaged the clutch with Maserati, branching it off to Alfa Romeo in 2005 that
partnered Abarth group under Fiat control. It was not until 2007 that Maserati started making profits,
2. now back under Fiat. For fiat, Alfa Romeo, Maserati and Abarth are the top of the line luxury brands.
The Ghibli sports the same engine as the larger Quattroporte and competes directly with Mercedes E
class and BMW Series 5 cars. It is also an alternative to the Porsche and Audi A7 luxury sports sedans.
One can speculate that this is the model most likely to set wheels first on Indian roads. If German cars
are about reliability and class, Italian cars are all about panache and verve and there will be takers
for exquisite Italian styling married to power in the Maseratis.
New technologies fiat is working On
To help meet tightening global fuel economy and emissions standards, Fiat Chrysler Automobiles will
replace its four-cylinder engine line-up with a new family of engines that share common parts and
can be inexpensively customized for individual markets. Fiat Chrysler In 2016 also will introduce
gasoline-electric hybrids -- including a plug-in minivan -- to broaden the availability of fuel-saving
eight- and nine-speed automatic transmissions. It also plans to bring more diesel engines to North
America. The new four-cylinder engines will share technologies and parts, enabling them to be
tailored to individual markets faster and for less cost. Bob Lee, Fiat Chrysler’s powertrain chief said
the new engines will share common parts, such as pistons, fuel injectors and combustion chamber
designs. There will also be just two sizes of pistons.
• The company is working on a belt-alternator stop-start system.
• Gasoline and diesel engines will share many of the same technologies.
Performance
Fiat India Automobiles Limited is an Indian subsidiary of Fiat Group Automobiles S.p.A. of Italy. It
is the ninth largest Indian car manufacturer by sales in India. Fiat India Automobiles Limited (FIAL)
was originally incorporated on 2 January 1997. The company presently employs about 2600
employees and is located at Ranjangaon in the Pune District of Maharashtra. The definitive
agreement of the Joint Venture betweenFiat S.p.A (Italy) and Tata was signed on 19 October 2007.
The board of directors for this company comprises five nominees each from Fiat and Tata.[1] Earlier,
Fiat used to sell the 1100, 124 and Uno in India, manufactured under licence by Premier Automobiles
Limited.
FIAT has a manufacturing plant at Ranjangaon, Maharashtra, which has an installed capacity to
produce 100,000 cars and 200,000 engines, besides aggregates and components. The company plans
to double the production capacity for both car units and engines in the next few years.
3. International
FIAT (Fabbrica Italiana Automobili Torino) is an Italian automaker which produces Fiat branded
cars, and is part of Fiat S.p.A., the largest automobile manufacturer in Italy. The company, Fiat
Automobiles S.p.A., was formed in January 2007 when Fiat reorganized its automobile
business,[2] and traces its history back to 1899 when the first Fiat, or Fabbrica Italiana Automobili
Torino automobile, was produced.
Fiat in Europe
Fiat's main market is European one, mainly focused in Italy. Historically successful in citycars and
supermini sector, currently Fiat has a range of models focused on those two segments (in 2011, those
accounted for the 84% of its sales). Fiat does not currently offer any large family car, nor an executive
car.
Fiat in South America
Fiat has invested for a long time in South America, mainly in Brazil (where has been the market leader
for many years) and in Argentina.
The Brazilian range is similar to European one, with the addition of a special family which derives
from a common platform (called "Project 178"): Fiat Palio, Fiat Palio Weekend, Fiat Palio
Adventure, Fiat Siena, Fiat Grand Siena.
Fiat in the United States
Fiat has a long history in United States. In 1908, the Fiat Automobile Co. was established in the
country and a plant in Poughkeepsie, N.Y., began producing Fiats a year later. These luxury cars were
produced long before Chrysler Corp. started in 1925.[8] Fiat was sometimes used as a
jocular backronym for 'Fix it again Tony', referring to poor reliability and problems, such as rust,
which some Fiat owners in the United States encountered in the 1970s and 1980s
Fiat in Asia
Fiat's presence in Chinese market is poor compared to its European, Japanese, Korean and American
rivals. At the beginning of 2012, Fiat was only importing Fiat Bravo and Fiat 500 model. However, in
2012 Fiat and GAC opened a Joint Venture plant to produce the first Fiat vehicle specifically
developed for Chinese market ever: the Fiat Viaggio, a compact car derived by another model of Fiat
SpA group, the Dodge Dart
European Cars of the Year
1967: Fiat 124
1970: Fiat 128
1972: Fiat 127
1984: Fiat Uno
4. 1989: Fiat Tipo
1995: Fiat Punto
1996: Fiat Bravo/Brava
2004: Fiat Panda
2008: Fiat 500[17]
Fiat In India
In India, Fiat began its operations in 1997, when Fiat India Automobiles Limited (FIAL) got
established at Ranjangaon in the Pune district of Maharashtra on January 2. Beginning its journey in
the Indian Peninsula by selling the 1100, the 124 and the Uno models, which were manufactured
back then by the iconic auto-clan of Premier Automobiles Limited, Fiat formed a joint venture with
the illustrious Tata camp on October 19, 2007. Today, this Italian automaker ranks at the ninth
position amidst the largest car manufacturers by sales in India. Having sold 23,551 vehicles in 2009,
an impressive growth of 241% was recorded by Fiat in India in comparison to its sales count of 6,897
recorded over the year before that.
In 2012, however, sales curves of Fiat cars in India slipped by a considerable amount, dropping down
to a worrisome 6,000 that year from a fairly decent 16,000 recorded in 2011, in turn, shrinking the
company's share in the Indian car-market to less than 1%. Following this massive drop in sales, the
auto-giant from Italy has set a smart and aggressive comeback strategy into motion. Over the days to
come, a number of new and attractive models are going to join the fleet of Fiat cars in the country,
together with new variants of the existing models and a state-of-the-art version of the legendary Jeep
marque. As per the plans laid out by the company, by the time 2014 turns to a close, a market share
of 5% and a total sales count of 130,000 units would have been achieved by it.
To make sure that these plans work out exactly the way they are expected to, Fiat India is working
round the clock on getting as many as dealerships set up across the country by the end of 2013. As of
May, 2013, the dealership base of the company comprises of 54 outlets. Having ended its distribution
agreement with Tata on April 1, 2013, the Italian automaker is working very proactively on
expanding its sales and services network in India. However, it is not just the dealerships that lie
within the area of focus of Fiat. Its manufacturing base, comprising of a single plant at Ranjangaon,
Maharashtra, with a current annual production capacity of 100,000 cars and 200,000 engines, is
being worked on so that its production capacity could be doubled over the next few years.
Premier padmini is an automobile that was manufactured in India from 1964-2000 by the premier
automobile limited, a division of the Walchand group, under license from Fiat and marketed initially
5. as the Fiat 1100 Delight – and beginning in 1973 as the premier padmini. The Padmini’s primary
competitor in the Indian market was the Hindustan ambassador and Standard herald.
Premier manufactured the Padmini at their Kurla plant in Bombay (now Mumbai) until they sold a
majority stake to Fiat SpA in September 1997. The licensed vehicle was initially manufactured as the
Fiat 1100 Delight. For model year 1973, the car was marketed as the Premier President and
subsequently as the Premier Padmini. The car, in its peak during the 1970s-1980s, achieved immense
popularity among youngsters, celebrities and women as compared to the Hindustan Ambassador, it
looked more modern in appearance, more fuel-efficient and was very easy to drive.
By the early-eighties, a more powerful version which offered 44 bhp (33 kW) at 5,000 rpm was also
available. Premier began to offer an air-conditioning system, tinted glasses, which was a luxury in
Indian cars at the time, in the padmini. The Padmini was only available with petrol engines until 1996,
when they introduced a diesel variant.[3]
From the mid 1980s onward, with the advent of more modern, cheaper and more fuel-efficient cars
from Maruti Suzuki, the popularity of the Padmini slowly began to wane. The liberalisation of the
Indian economy in 1991, which allowed foreign car manufacturers to launch operations in India,
began to sound the death knell for the Padmini. The Padmini was never able to compete with the
more modern, value-for-money and fuel-efficient cars manufactured by Ford, General Motors,
Daewoo, Honda and Hyundai.
In 1996, Premier tried to revive the sagging fortunes of the Padmini by introducing bucket seats, a
four-shift gearbox, a more modern, powerful and fuel-efficient variant (S1) which had a Nissan petrol
engine and gear box. A diesel variant (137D) was also introduced, whose engine was again from
Nissan. The top speed of the 137D was close to 140 kmph, and fuel efficiency of 24 kmpl. The car's
production finally ended in November 2000. At the time production ended, only the 137D was being
manufactured
Although Fiat has been a part of the Indian automobile industry for over a decade and a half, not many
models have been launched from its camp in the Indian car-bazaar. The most popular entrants
belonging to this clan have been the Fiat Linea sedan and the Fiat Grande Punto hatchback, both of
which are locally produced at the Ranjangaon facility owned by the company. Although over the days
to come, several new models are expected to make their way into the Fiat clan, expanding its portfolio
and adding more charm to it, at present, only 3 models are featured on its lineup - Fiat Punto EVO,
Fiat Linea Classic and Fiat Linea.
6. Fiats’s a diesel engine manufacturer vs. Fiat as a car manufacturer
FIAT has been one of the pioneers in the diesel engines. The use of the FIAT diesel engines by the
Indian automobile manufacturer goes way back to 1962 when Premier automobiles produced the
licensed version of FIAT 1100 and christened it as Premier Padmini (Carhistory4u.com, n.d.) which
used the FIAT engine. Passenger vehicle analysis report for the Financial Year (FY) 2012-13 shows
that Maruti Suzuki and TATA has a market share of 39.12% and 11.71% respectively and FIAT’s
market share stands at a meagre amount of only 0.26% (Aravindam, 2013). Therefore we have to
examine whether FIAT is adopting the right strategy to sustain in the highly competitive Indian
market by only selling the engine to these manufacturers rather than promoting their own vehicles.
Statistics also shows that the market share of FIAT in the Indian automobile industry is decreasing at
a fast rate. It has shown a negative growth of 56.87% in the FY 2012-13 (Aravindam, 2013). In
India Fiat sells more engines than cars.
Fiats diesel technology and its swot analysis:
Automobile industry makes a significant contribution towards the growth of a nation’s economy. In
the Indian economy, it has emerged as one of the booming sectors with a contribution of around 6%
to the nation’s GDP. Rising income, growing middle-class and a predominantly young population are
some of the prime factors that have propelled this growth. The continuation of this trend can
definitely make India one of the top auto producing countries of the world in the coming years. We
can critically examines the nuances involved in FIAT’s success in selling their diesel engines to
different companies and its failure in promoting their own vehicles.
SWOT ANALYSIS OF FIAT
The use of SWOT analysis goes way back to the early 1960’s (Learned et al., 1965). It is commonly
used to identify the strength and weakness of an organisation and the opportunities and threats in
the environment. Having identified these factors, an organisation has to build upon its strengths,
eliminate the weakness, exploit the opportunities and counter the threats (Dyson, 2002). Strength
and weakness are internal to the organisation and it examines the aspects within the organization
like personnel, facilities, location, products and service. Opportunities and threats are external to the
organisation and it examines the factors like economic, social, environmental and technological
which are present in the external environment. Thus, procuring the definition of Dyson (2002) to
identify the in-house strength and weakness as well as outward opportunities and threats, the
following SWOT analysis is performed for Fiat. Strength Fiat’s history dates back to 1889. Hence it
has a rich experience of manufacturing world class vehicles of various capacities. Fiat enjoys very
high brand awareness in India. Its presence for more than fifty years is one of the primary reasons
for the same. Have substantial stake in some of the finest car maker like- Ferrari, Lancia, Alfa Romeo,
Maseratti, and Chrysler etc. So compared to its major competitors in India, Fiat has the edge of
technology backed by a strong research and development team spread worldwide which can easily
7. be translated in creating an umbrella, under which all the above mentioned major players as key
buyers of different parts of a vehicle and thus can have effect of diminishing the supplier’s bargaining
power.
Weakness
Despite of its presence for fifty years, Fiat has a very small market share of only 0.26% in the Indian
Automobile market. Maruti Suzuki, the market leader enjoys a market share close to 50%. Fiat needs
to improve its market share to remain relevant in the highly competitive passenger car market of
India. One of the biggest weaknesses of Fiat is it poor sales and service network. Fiat has failed to set
up a strong sales and service network in spite of its long presence in the Indian sub-continent. The
failure of the Joint Venture with Tata Motors is another setback in this regard. This in result has
reduced the capability of backward integration and eventually low acceptance of the product/cars in
Indian market.
Even new players like Volkswagen, Honda, Ford, Renault, Nissan etc have substantially ramped up
their Indian distribution network in the recent past. Fiat offers just two models Grand Punto and
Linea (excluding Fiat 500) in India. The product portfolio is too small to stay relevant in the market
when the market leaders like Maruti Suzuki is offering 16 models followed by Hyundai with 8 models.
Fiat has also failed to provide periodic facelifts to its models to stay competitive in the market. In
India the car makers are providing facelifts in every 2-3 years.
Opportunity
The Fiat 1.3 Multi-jet engine is very popular in India. Maruti Suzuki, Tata Motors, Chevrolet are
outsourcing this engine in high numbers and also some of their bestselling models like Swift, Swift
Dzire, Indigo Manza etc. are powered by it. Fiat can launch its global models like- Panda, Bravo,
Freemont, Dobloetc in India to provide a healthy competition in the market.
Fiat can also launch its other brands like- Alfa Romeo, Maseratti, Lancia, Jeep, Chrysler etc. have a
greater presence and consolidate its market share in India. By increasing the no. of models the
company can increase its presence in the market and can address a larger market segment with finer
variances in choices.
Threat
With home grown strong players like Maruti, Mahindra, and Tata Motors along with the presence of
almost all major global car makers, Indian car market is a tough nut to crack. Fiat models have always
received a good response in its launch but the lack of service network and reliability has made the
customers stay away from it. The biggest challenge for Fiat now is to regain the lost customer trust.
Though many car makers are outsourcing their diesel engines from Fiat, they are also working to
develop their own power plants as it provides more room for cost reduction. In the long run Fiat
cannot be sure of generating revenue by selling engines. Even Honda, which is known for gasoline
engines have developed a 1.5 litre diesel engine to power its top selling models of Amaze and City in
India.
8. Fiat’s USP is its highly acclaimed 1.3 Multijet engine. But by supplying engines to other car makers it
is fast losing its advantage over other players because a normal customer is unaware about the use
of Fiat engines by other car makers. In India, the price of diesel is cheaper than petrol (due to
government subsidies) which is one of the primary reasons for the popularity of diesel cars. But the
gradual withdrawal of subsidy in diesel will encourage customers to switch to petrol vehicles and
which may in turn reduce the growth of diesel cars in India.
Fiat revenue fall
Italian car manufacturer Fiat has been facing quite a rough patch of time in the Indian market. But
the month of August 2013 has brought a wave of relief to everyone in the Fait dug out as the sales
figures for the vehicles produced by Fiat have finally reached the four digits milestone for the first
time in the on-going fiscal year.
In the month of August, Fiat sold a total of 1003 units of vehicles in the Indian market which ensure
its market share to be 0.55%. This is a commendable breakthrough for Fiat since the starting of March
2013 as in that same month maximum number of cars Fiat managed to sell was 470. At the present
moment of time, Fiat has only two models rolling in the Indian streets, one is the Fiat Linea and the
other is the Fiat Punto. Both the sedan segment models have shown growth in sales at the individual
levels; the Fiat Linea was sold at a number of 222 units which embarked an increase in the Year-on-
Year movement by a whopping 196.0% ,120 units of Linea were sold in the March 2013. The Fiat
Punto also enjoyed the increase in the sales which increased by 439 units compared to the initial
figures of the fiscal year; 781 units Fiat Punto were sold in August 2013.The reason for the increased
demand for the Punto can be speculated to be the launch of its diesel variant Punto Sport which was
sold in considerable amount. The Fiat Punto recorded a 97.7% increase in the Month-on-Month
movement of the vehicles.
It which was being considered as an almost diminished car company has managed to bounce back in
the Indian market. Although producing 1003 units of vehicles among the total of 180897 units
produced is pretty negligible, but it can be said that Fiat has achieved a personal growth. Enthralled
by the new found success Fait plans to continue the streak by launching nine different models of its
vehicles which majorly include SUVs, Sedans and Hatchbacks, in the time period of three year. It is
also believed that among those nine cars Fiat might launch one in the fall of 2013 as well. Fiat also
has decided to expand its dealership from 70 to 100 in various parts of the country ensuring that it
9. reaches more amounts of probable buyers. It can be concluded that slowly and steadily, Fiat is
approaching towards a respectable position in the Indian Automobile market scenario.
3 tier strategy:
Fiat India is betting big on the passenger car segment with the four new launches in 2014. This,
despite a slowdown. Fiat has introduced the face lift model of Linea at the starting price of Rs 6.99
lakh (ex-showroom, Delhi). Along with this, Abarth 500, New Punto and Avventura are expected to
be launched later. Basavanhalli, president and managing director, Fiat Chrysler India operations said,
“The New Linea launched earlier this month has strengthened our position in the mid-size sedan
segment. We have a strong line-up of cars this year that expands the product portfolio and shows our
commitment to growth in India. India is one of the important strategic markets for the Fiat Chrysler
group and we have already shown our commitment by opening 100 plus dealership across the
country in a span of just over one. The New Fiat Linea and Abarth 500 along with Fiat Avventura were
earlier unveiled at the Auto Expo According to Basavanhalli Fiat India has made a significant growth
in sales from last eight months.
As a part of its three pillar strategy which focuses on service and dealership network, the company
has expanded dealer network and made available its spare parts at affordable price.
It has a target of appointing 150 dealers by the end of December 2014 from current 108 dealers.
Fiat is also eying the Indian SUV market and will launch a new model ‘Wrangler’ and iconic ‘Cherokee’
Jeep brands this year.
The company will distribute Fiat and Jeep vehicles in India through an independent dealer network.
At Ranjangao plant, Fiat manufactures 1.35 lakh car engines per annum and supplies to major OEMs
like Maruti Suzuki, Tata Motors and Fiat India itself. It has a installed capacity of manufacturing 3
lakh car engines in Ranjangaon facility.
10. Future prospects
Fiat India is betting big on the passenger car segment with the four new launches in 2014. This,
despite a slowdown in automobile industry.
Recently, Fiat has introduced the face lift model of Linea at the starting price of Rs 6.99 lakh (ex-
showroom, Delhi). Along with this, Abarth 500, New Punto and Avventura are expected to be
launched later in the year.
Nagesh Basavanhalli, president and managing director, Fiat Chrysler India operations said, “The New
Linea launched earlier this month has strengthened our position in the mid-size sedan segment. We
have a strong line-up of cars this year that expands the product portfolio and shows our commitment
to growth in India. India is one of the important strategic markets for the Fiat Chrysler group and we
have already shown our commitment by opening 100 plus dealership across the country in a span of
just over one year.”
The New Fiat Linea and Abarth 500 along with Fiat Aventura were earlier unveiled According to
Basavanhalli Fiat India has made a significant growth in sales.
As a part of its three pillar strategy which focuses on service and dealership network, the company
has expanded dealer network and made available its spare. It has a target of appointing 150 dealers
by the end of December 2014 from current. Fiat is also eying the Indian SUV market and will launch
a new model ‘Wrangler’ and iconic ‘Cherokee’ Jeep brands this year.
The company will distribute Fiat and Jeep vehicles in India through an independent.
At Ranjangao plant, Fiat manufactures 1.35 lakh car engines per annum and supplies to major OEMs
like Maruti Suzuki, Tata Motors and Fiat India itself. It has a installed capacity of manufacturing 3
lakh car engines in Ranjangaon facility.
11. Exhibit-1: Table of comparison among various car companies
Company
Productio
n
Domestic sales Export
Ashok Leyland Ltd 782 775 7
Fiat India Automobiles Pvt
Ltd
11,311 11,980 50
Force Motors Ltd 3,437 3,493 0
Ford India Pvt Ltd 133,975 84,469 48,088
General Motors India Pvt
Ltd
78,426 80,890 4
Hindustan Motors Ltd 3,899 3,755 4
Honda Cars India Ltd 135,073 134,339 5,054
Hyundai Motor India Ltd 619,876 380,253 233,260
Mahindra & Mahindra Ltd 260,197 254,344 7,599
Maruti Suzuki India Ltd 1,153,596 1,053,689 101,352
Nissan Motor India Pvt Ltd 153,181 38,220 116,314
Renault India Pvt Ltd 67,566 57,368 14,930
SkodaAuto India Pvt Ltd 14,769 19,959 0
Tata Motors Ltd 203,782 198,812 6,981
Toyota Kirloskar Motor Pvt
Ltd
154,260 128,811 27,276
Volkswagen India Pvt Ltd 78,521 52,528 32,588
12. Exhibit-2: Fiat additional prediction for upcoming year
Exhibit-3: Inter-company comparison of sales & in MoM basis