SWOT Analysis

1. SWOT ANALYSIS
STRENGTHS
• Strong financial
position
• State of the art
production facilities
• Established brand
name / loyalty
• Fertilizer products are
high in demand by
agriculture sector
• Well established
distribution network
• Technical prowess
• Development of new
and eco-friendly
formulations
• Competent &
committed human
resources
• Well diversified
investment portfolio
• High barriers to entry
in the industry
• Mature industry
with clogged overall
demand
• Established
competitors’ dealer
network hampering
market share
enhancement
• Reliance on depleting
natural resource
• Narrow product line
• Relatively
homogeneous
product limiting pricing
strategies
• Horizontal as well as
vertical diversification
• Increase / value
addition in product line
covering macro and
micro nutrients
• Implementation
of energy efficient
technologies to
conserve gas
• Exploration of
alternative sources of
raw material
• Export of urea fertilizer
• Declining international
fertilizer prices
• Inconsistent
Government policies
for fertilizer industry
including pressures on
fertilizer pricing
• Depleting natural gas
reserves
• Poor farm economics
• Continuous increase
in raw material / fuel
prices and GIDC
• Provision of gas
to competitors at
concessionary rates
• Imposition of
additional taxes and
levies / changes in tax
regime for imported
fertilizer
WEAKNESSES OPPORTUNITIES THREATS
29
29
BALANCE : THE ART OF RESILIENCE