The document lists various touchpoints that a festival may use to engage audiences and stakeholders. These include official and unofficial websites, mobile apps, social media accounts, newsletters, printed materials like posters and programs, box office tickets, merchandise, and venues. It also mentions documents, phone numbers, and locations that are used for corporate, performer, and venue engagement.

1. FESTIVAL TOUCHPOINTS
Post Programme Performer Box office Corporate
merchandise by post post tickets documents
(contracts)
Official Unofficial Official Unofficial
mobile sites mobile sites mobile apps mobile apps
Box office Festival Individual Venue
number Edinburgh festival numbers
phone numbers
Tickets by Newsletters
email by email
Box office Designated Public spaces One off
venues (high street) festivals
(Holdyrood
Park)
Internal Event Performace Tickets Edinburgh Reviews in Full festival Tourist Posters per Unofficial Maps Tourist 3rd Party Industry
advocacy programmes flyers Festivals newspapers programmes posters performance programme information media in delegate
documents, Merchandise guides festivals material
annual
reviews
Cross 3rd party Unofficial Performer Venue Ticket Social media Edinburgh API listings Tourism
Festivals websites websites website website website accounts Festival websites
Website using an API Innovation
Lab website
What is your festival made of?
Could you create a blueprint of
your own festival?