Fenice Green Partner Business Policy 2024

1. Green Partner Business Policy

2. Dear Partner,
We are thrilled to welcome you to the Fenice Energy family as our esteemed Green Partner for Solar Energy
solutions. This partnership signifies a pivotal step towards our shared vision of a sustainable future powered by
clean and renewable energy.
Fenice Energy is a pioneer in providing solar energy solutions. We provide solar solutions to residential spaces
and commercial complexes in both urban and rural areas, across India. Our expertise in the design,execution,
installation, and maintenance of solar-powered systems makes us a one-stop solar solutions provider in the
country.
With a proven track record of excellence, we have empowered countless individuals and organizations to reduce
their carbon footprint, save on energy costs, and contribute to a greener planet.
As our valued Channel Partner, you will benefit from our comprehensive range of solar products and services,
including:
Cutting-edge Solar System: Access to our high-quality, efficient solar panels, world class micro inverter and
storage solutions designed to maximize energy production and minimize environmental impact.
Expert Technical Support: Our team of experienced engineers and technicians will provide you with technical
assistance, ensuring seamless installations and system maintenance.
Marketing and Sales Support: Benefit from our marketing resources and sales tools to help you effectively
market and sell solar solutions to your clients.
Training and Certification: Access to training programs and certification courses to enhance your expertise in
solar energy systems.
Customized Solutions: Tailored solar solutions that meet the unique needs of your clients, whether residen-
tial, commercial, or industrial.
Co-Branding Opportunities: Collaborative marketing efforts to strengthen our partnership and increase brand
visibility.
At Fenice Energy, we believe that together, we can drive the transition to a cleaner, more sustainable energy
future. Our commitment to innovation, quality, and environmental responsibility is unwavering, and we are
excited to embark on this journey with you.
Please feel free to reach out to our dedicated Greenl Partner team for any inquiries, support, or assistance.
We are here to support your success and ensure a mutually beneficial partnership.
Thank you for choosing Fenice Energy as your partner in promoting solar energy solutions. Together, we will
illuminate the path to a brighter and greener future.
Warm regards,
Team Fenice Energy,
Toll Free: 1800 889 8547
Email: partnersuccess@feniceenergy.com

3. Green Partner Business Policy
1
1. Location of Operations
Green Partner must follow basic etiquettes as
mentioned below while interacting with poten-
tial Customers:
Be honest and truthful to the Customers.
Do not make negative statements about com
petitors.
Do not over sell and only offer what is in the
best interest of the Customer.
Green Partner must carry Fenice Energy’s
presentation and its product brochure(s).
2. Green Partner Operating Manual
2.2 Customer Onboarding and Sales
2.1 Approaching Potential Customers
i) If a customer is interested in the offerings,
then the Green Partner must create a Contact
and subsequently as lead on Fenice Energy’s
Customer Relationship Management software
(“CRM”).
ii) The Contact / Lead status must be record-
ed/updated on the CRM after every interaction/
touch point with the Customers.
iii) If the Customer is interested the Lead is
updated as Deal.
iv) After creating a Deal on the CRM, the Green
Partner shall conduct a Site Survey using the
Site Survey Manual and then record the status.
v) Fenice Energy will populate the data from
CRM.
vi) Based on the data, Fenice Energy’s design
team will provide preliminary designs.
[All Green Partners will be provided a Statement of
Purpose to use the CRM and Fenice Energy will also
provide appropriate trainings during the on-boarding
process]
This Business Policy forms an integral part of the
Green Partner Agreement executed between the
Parties.
i) Fenice Energy will issue the Rate Card to
Green Partners from time to time.
ii) The Margin for the Green partner is the differ-
ence between the SPP and MSP/ the Order
Value (the Price at which the Green Partner
has sold in the market)
iii) The Green Partner will use the Consumer
Proposal (template shared with them) with the
Customer.
iv) If the Customer agrees to go ahead with the
proposal, then Green Partner shall collect the
order in his/her firm’s name (“PO”). Fenice
Energy shall share an order format which will
contain all the terms and conditions. including
Payment Terms, as given below.
v) The Green partner shall then place an order on
Fenice Energy at the SPP price of the Rate
Card. This applicable only to Free Market.
vi) For Tender market and MNRE orders, the Cus-
tomer has to directly pay the Order value in the
name of Business Entity name suggested by
the Fenice Energy. In these cases the Margin of
the sale (order value minus the SPP of the rate
card) will be given as Commissions to the
Green partner by the Fenice Energy.
2.3 For Projects upto 150 KW Commercial/
Consumer (Threshold Capacity)
Dear Green Partner,
Green Partner Induction Manual
We are pleased to have you as our Green Partner
and as part of the Fenice Energy family.
Green Partners can operate within 100 kms from
the Location (as mentioned in the Green Partner
Certificate)
i)
a)
b)
c)
ii)

4. Green Partner Induction Manual
2.4 For Projects > 150 kW (Threshold Capacity)
i) Fenice Energy’s EA ( Energy Advisor) will take
care of the Proposal, Pricing, and Invoicing.
ii) The Green Partner will be eligible for Commis-
sions on sale above 150 kW capacity as per the
following Commission Structure:
a) For Projects 150 kW to 500 kW, the maximum
Commission will be 1.5% of the project value.
b) For Projects above 500 kW, maximum Commis-
sion will be 1%.
On receipt of advance from the Customer,
Fenice Energy will release 50% (fifty percent)
of the due commission to the Green Partner
and the balance will be released only after
receipt of full payment from the Customer.
2.5
2.6 ARKA Projects
3. Payment Terms
All payments from the Customer will be collect-
ed by the Green Partner in tranches and the
Green Partner will pay to Fenice Energy in the
following tranches:
MILESTONES
PAYMENT
IN PERCENTAGE
(%)
The Green Partner will raise a Commission
Claim and the Invoice to Fenice in the format
shared by Fenice Energy as soon as he collects
the Advance from the customer. The same will
be Processed once the customer pays 100% of
the project value.
Fenice Energy shall deliver materials to the
Customer Location as mentioned in the Order
Form.
Fenice Energy will carry out the installation of
the Project.
On Order Booking 25000 INR
Before Dispatch
of Material
Balance Amount
of Project Value
3.2 For Projects > 10 kW (Threshold Capacity)
Fenice Energy will not process any payment
due and payable to the Green Partner till the
time the Green Partner Agreement is execut-
ed between the Parties.
4. Payment Process
i) Through cheque/demand draft (DD) in favour
of SILRES ENERGY SOLUTIONS PRIVATE LIM-
ITED.
ii) RTGS/NEFT/IMPS to the following Bank
Account:
ix)
viii)
vii)
The Green Partner is eligible for a 15% margin
on ARKA’s Rate Card
3.1 For Projects < 10 kW (Threshold Capacity)-
Applicable for Consumer & ARKA projects
The payment terms for each Project will be
mutually agreed between Fenice Energy and the
Customer.
3.3
All payments to Fenice Energy are to be paid in the
following manner:
Account Holder
Name
SILERS ENERGY SOLUTIONS
PRIVATE LIMITED
Account Number 50200063968810
Bank Name
Branch Name
IFSC Code
MICR
HDFC Bank
R A Puram, Chennai
- 600028
HDFC0000141
600240012
2

5. 3
Green Partner Induction Manual
All payments should be supported with the relevant
Payment Receipt and with details of Invoices against
which payment is made.
In case the payments are made through cheques/
DD, these are to be handed over only to
Fenice Energy’s authorized employees or couriered
to Fenice Energy’s registered office in Chennai.
Please note that Fenice Energy employees are not
authorized to handle or accept cash payments.
5. Target Setting for Green Partners
i) Fenice Energy will set a monthly/quarterly/
annual target for the Green Partners. The
performance of Green Partners against those
targets shall be reviewed on a weekly basis by
the Energy Advisor assigned to each such Green
Partner.
ii) The Green Partners shall be categorized under
various Bands based on their Quarterly perfor-
mance and achievements.
iii) Fenice Energy may initiate other special short
term incentive schemes for Green Partners from
time to time. The details of the same will be
shared by the Central GP team and the respec-
tive EAs with the Green Partners. Fenice Energy
will also conduct annual rewards and recogni-
tion programs for the Green Partners.
6. Green Partners Communications
i) Any Communication from the company regard-
ing The Business Policy (amended or Updated)
to the GPs will be shared Only through the
Digital Medium (Via Email from Central Email id
- Greenpartner@feniceenergy.com) to the
registered email address of the GP.
ii) Any Schemes (Monthly or Quarterly ) operated
will be sent from the Central Email Id - Green-
partner@feniceenergy.com to the registered
email address of the GP.
iii) Any Scheme or Communication given Verbally
will be termed as invalid.
7. Support Warranty Claim
Fenice Energy will support Warranty claims only for
the products which will be within the Warranty
Period. Warranty claims from the Customers will
be communicated to Fenice Energy along with the
supporting documents and details such as time,
stamped photos and other tamper proof evidence
by the Green Partners.
The Green Partners will not act on the Warranty
claims without the prior written consent from
Fenice Energy.
8. Training & Trained Personnel
Green Partners shall ensure that they have at least
1 Trained Person to manage the Fenice Energy
business.
The Green partner must attend the 2 day Technical
training program conducted by the company with
in 30days of Onboarding.
9. Refundable Deposit :
The Green Partners onboarded after 1st June 2023
will be charged a Nominal fee - Refundable Deposit
(Interest free) of INR 25000. The amount shall be
payable by New Green Partners in full at the time of
onboarding. Partners already onboarded on or
before the 1st of June 2023 shall be paying the
refundable deposit from 1st January 2024.
Refund:
The Refundable Deposit(Interest Free) of
Rs.25000/ collected from the Green Partner will
be refunded to the Respective Green at the time of
Disengaging with the Company.

6. 4
10. Change of ownership of a Green Partner
In case of change of ownership of your business, the
same should be informed within 7 (seven) days along
with documentary proofs such as MOA/AOA/ Part-
nership Deed etc. The Green Partners shall submit
their revised documents of tax registrations and
execute a new Green Partner Business Policy.
11. Verbal Commitments
i) The Green Partners should not accept / act upon
any verbal commitments whether on price, sales,
promotions, support, claims etc. from any repre-
sentative of Fenice Energy, and any action based on
such verbal commitments will be at the sole risk
and consequences of the Green Partners for which
Fenice Energy will not be liable and responsible.
ii) The Green Partners are advised to obtain written
clarifications from the National Sales Head / Clus-
ter Heads for all such verbal commitments, before
acting upon such verbal commitments.
12. Branding Material of Fenice Energy
As a part of Fenice Energy’s branding activity, Fenice
Energy will provide branding material for example,
Green Partner boards, promotional materials,
banners, standees etc. It would be the Green Partner’s
responsibility to protect and maintain such material.
All such material should be handed over to Fenice
Energy at the time of termination and/or expiry of the
Green Partner Agreement.
13. Fenice Energy reserves the right to change
any of the terms and conditions mentioned above
in this Business Policy without prior information
to the Green Partners.
14. All capitalized words and expressions defined
by inclusion in the Green Partner Agreement
and/or anywhere in this Business Policy shall
have the same meaning as ascribed to such
words and expressions.
15. Any grievances against any Fenice Energy
employee or any other matter should be brought to
notice as per below escalation matrix:
For further escalations, please drop an email to
Greenpartnersupport@feniceenergy.com Or scan
the QR code to capture your escalations.
For and on behalf of
SILRES ENERGY SOLUTIONS PRIVATE LIMITED
Signature
Green Partner Induction Manual

7. 5
Green Partner Induction Manual
Annexure:
IT Infrastructure, Support and Training Details:
Name:
Designation:
Large Portfolio of
Green Products
Solar PV rooftop including microinverter based solutions for residential and
small commercial customers.
Lithium based storage solution.
EV charging (coming soon)
......and many more products under development
Fenice Energy
Platform
2 days Technology
Commercial Training
Online Learning
Management
System
Local Sales Support
IT Infrastructure
Financing Portal
for Customers
Marketing and
Promotional
Support
Financial Incentives
Fenice Energy provides a technology platform which integrates
Sales pipeline management for Green Partners
Financing for customers
Execution of projects
O & M services
through it’s various inhouse software and online portals.
Every activity in the value chain is monitored closely to ensure that the
highest standards of quality are me for the delivered systems.
All Green Partners are provided classroom training (in-person) on the
Technology, Products, Processes and value proposition of Fenice Energy
over 2 days.
Green Partners will have access to Fenice Energy online leaning
Management system (App) which has a large number of modules on various
techno- commercial subjects to choose from. Green Partners can access it
anytime and continue the process of learning.
A dedicated energy advisor to support the Green Partner for all day to day
issue and sales
CRM (Hubspot) access to enter leads and manage the sales pipeline
effectively.
Green Partners will have access to the financing portal for customers
developed by Fenice Energy. The financing portal gives customers a quick
summary of the financing options available to them based on their credit
profile and also processes their application with the financing partner of
their choice.
Fenice Energy strong marketing team will provide local marketing support to
Greeen Partner. Fenice Energy shall also provide a yearlymarketing budget to
each Green Partner for conducting local marketing activities.
Special incentive schemes for all Green partners for achieving monthly
quarterly sales.
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2
3
4
5
6
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8. 6
Green Partner Induction Manual
ACKNOWLEDGEMENT
A. You hereby covenant that all the representations made, and details disclosed to Fenice Energy under
Green Partner Agreement and Business Policy are true, accurate and complete.
B. You hereby acknowledge, agree, and accept:
i) To have read, understood and agreed to be bound by the Business Policy.
ii) To perform all obligations contained here.
iii) To have entered into the Green Partner Agreement and the Business Policy voluntarily and without
any pressure.
Signature:
Name:
Date:
You further accept that this Business Policy read together with the Green Partner Agreement is
complete and that it shall supersede any proposal or prior agreement oral or written, and any other
communications between the Parties relating to this subject matter.
C.

9. 7
Green Partner Marketing Policy
Hi Green Partner,
This Marketing Policy forms an integral part of the
Green Partner Agreement executed between the
Parties.
Purpose:
To detail the marketing policy for all Green Partners
(GP) which will include the Processes, Support, Activ-
ities, Cost, Co-sharing, etc. with the objective of
increasing local marketing activities and lead genera-
tion through GPs.
Overview:
Marketing and Promotion of the Fenice Energy prod-
ucts and Services by GPs within their assigned loca-
tion is a key component of the business activities that
the GPs are expected to conduct. This policy will guide
all GPs in conducting all Marketing related activities.
Some of the topics addressed by the policy are:
1. Marketing support and Budget for GPs
2. Collaterals
3. BTL activities
Marketing Support and Budget:
All GPs shall be assigned an Energy Advisor who
will be the single point of contact for all Market-
ing requests. The Energy Advisor will coordinate
with the Central Marketing team of Fenice Energy
to ensure that the requests are fulfilled.
2. Collaterals:
S.No Items Planned/ GP Cost Sharing
Brochures
Flyers
Standees
Kiosk
Visiting
Cards
Certificates
Part of marketing kit for new GPs,
Subsequently on request
Part of marketing kit for new GPs,
Subsequently on request
TBD on subsequent requests
TBD on subsequent requests
Depending on the activity on request
1 Kiosk can be provided depending on
permission cost for activities
Rs.1300/standee
FE Kiosk - Rs 3000
*Permission cost for the activity will be shared on 50/50 basics between
Fenice Energy and GP
100 cards to be provided after onboarding
Certificates on achieving targets/ milestone
to be provided
Fenice Energy
Fenice Energy
1
2
3
4
5
6
All GPs are allocated a budget of INR 20,000 per
GP from Fenice Energy as Marketing Support. The
GPs are free to choose the activity on which to
spend this budget, however they have to contribute
50% of the expense for every individual activity that
they plan to conduct. It is to be noted that the max-
imum amount spent by Fenice Energy shall not
exceed INR 20,000 per GP in the entire year.
To avail this budget support the GP shall submit
the Marketing Requisition form in Annexure – 1 to
their assigned Energy Advisor.
4. Events/Exhibition
5. Digital lead generation by fen ice Energy with
the GPs Existing Base
Green Partner Induction Manual

10. 8
3. BTL Activities:
S.No
S.No
Items
Items
Cost Sharing
Cost Sharing
Details
Description
Promo-table/Kiosks/
Canopy event
At local villa communities/
activity in the mall/local
market/ etc.
50% cost sharing between FE & Gp
(activity cost)
Budget support limit of INR 20,000 shall
apply
50% Cost sharing between FE & GP
(print cost & insertion cost)
Budget support limit of INR 20,000 shall
apply
Database to be provided by the GP, FE
to execute the WA/ SMS shots.
(Cost will vary depending on the size of
database, location etc.)
Newspaper Inserts As planned by GP
1
2
3 Database marketing
GP’s own database (existing
clients and reference)
4. Events/Exhibition:
Collaterals (brochures/
leaflets etc.)
Printing
Cost
Manpower
Space rental cost
Stall setup cost
50% Cost sharing between FE & GP (special
approval from CEO required if Fenice Energy’s
share exceeds INR20,000 for the event)
Lead generation by Fenice Energy and sharing with Green Partners:
Fenice Energy generates leads on an ongoing basis through digital marketing
campaigns on Google/ Facebook /etc. and also through various events and
BTL activities. Leads generated through these sources are qualified by Fenice
Energy and shared with Green Partners on a case-to-case basis on HubSpot.
The number of leads may vary from location to location and Fenice Energy
doesn’t commit a fixed number of minimum leads to any partners.
Promoters can be provided from FE
depending on the overall costing on 50%
cost sharing basis
FSE/ Promoters cost
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Green Partner Induction Manual

11. 9
Monthly Marketing Plan:
All GPs shall submit a monthly marketing plan to their respective EAs in a prescribed format by the 15th of
the earlier month (for e.g., for July the plan has to be submitted by 15th of Jun). They should outline the
activities that they will do, and the support required from Fenice Energy.
Fenice Energy marketing team shall connect with the GP and provide all necessary Support to maximize the
effectiveness of each activity.
Best Regards,
Green Partner Team
Green Partner Induction Manual

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