3. The Text Vs. Our Views
Before liberation, value rested solely on appearance.
How to be liberated?
1. DEVELOP SELF ESTEEM
2. & SELF-LOVE
What Industries felt fear when this liberation was coming
to rise?
Breakthroughs: lower heels, pants, women writers,
health centers
Results: Compulsive Eating Disorders What are they?
By the 80s “thin” ads became the norm
360 effect??
Not offering an alternative=no intervention
EXAMPLE WOULD BE 30 YEARS AGO WOMEN FOUND PROBLEM W/ WEARING RESTRICTIVE CLOTHING SUCH AS BRAS & GIRDLES , ALSO, WEARING PANTS INSTEAD OF SKIRTS/ DRESSES TO THE WORKPLACECosmetic & Fashion
This ad is beyond offensive, with a scene evoking a gang rape and reeking of violence against women. In an interview, NOW Foundation President Kim Gandy said, "It's in Esquire, so they probably don't think a stylized gang rape will sell clothes to women, but what is more likely is that they think it will get them publicity. It's a provocative ad but it is provoking things that really are not what we want to have provoked. We don't need any more violence."
The power over women, the position women should have, lower to a man, subliminal messages that are sexual, with sexual position to lead on perhaps giving oral sex.
