Men’s perfume passion is in vogue presently. It has been observed that their perfume consumption pattern and psychology is very different from women. Perfumers have been extensively experimenting on the composition of scents that suits the aura of men and bring out their suave manliness in the spotlight.

1. Feel Uplifted with Special Incense for Men
It has been observed that a man uses scent more liberally than women and therefore we can
assume that his olfactory senses tend to be less responsive than a woman’s. Men have the
inclination to use multi layered scents to wrap them with a pervasive musk all the time. Very
often we find them spraying a perfume even after using strong aftershave cologne leaving a trail
of very strong, perplexing odor around his surroundings.
Generally the “tangy” and “spicy” perfumes are branded as the incense for men. Moreover,
unlike women, experts recommend men to use heavier perfumes throughout the year and lighter
scent versions like body cologne in summer.
Defining His Identity
Not quite long ago men associated the word perfume with
“women” only. The perfume sellers could sell the
aftershaves, deodorants and colognes to adhere to this
psychological mould. But scientists in the field of cosmetic
science saw huge potential to popularize fragrance among
men by breaking this myth.
Research findings suggested that like women men felt
equally uplifted and debonair internally with the use of
perfume. The use of perfume induced a significant
improvement on their mood and personality. This newly
awakened confidence in men inspired by the scent of a
perfume also elicited attention from women. They were
impressed and attracted by their air of assurance and self
esteem which was brought about by the sorcery of
fragrance.
The Canons of Fragrance
Lately there are few patterns and theories which can be linked with the
consumption of perfume. Firstly, body odours are equivalent to a social stigma
nowadays and therefore it has become imperative to mask the natural strong smell. Secondly, it
is believed that pleasant perfumes have a very dominating appeal to women and arouses their
attraction towards the opposite gender.
Thus, men’s perfume can also concede substantial advantage in a gender power play of alluring
each other. In fact this chemistry of temptation and seduction is very evident in the visual and
copy communication of a perfume advertisement, be it in television, print or bill boards. The

2. perfume branding largely capitalizes this sexual gravitation between men and women which is
induced by a powerful scent.
Understanding Your Perfume Brand
Men like women have to probe deep into their personality to understand the nature of perfume that
suite them in particular. There is a huge difference between a conventional and a trendy musk and their
application should be determined based on your mood, style statement and the type of occasion you
are attending.
Men must be alert of their risk to overuse perfumes or use very loud, strong fragrances and such robust
incense for men may frighten women away. Moreover, they must identify set of fragrances which are
compatible with one another and serve to enrich his essence that is his soap, aftershave fragrance
followed by shower cologne and finally the dash of perfume should complement each other and
accentuate his elegance along with masculinity rather than confusing people with contradictory scents.
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