Feeding Philadelphia

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Leonard Davis Institute of Health Economics

This document outlines a research project on food access in Philadelphia. The project will use historical ethnography and qualitative methods to examine: (1) the historical transformation of Philadelphia's fresh produce markets; (2) the morality of food production and distribution; and (3) efforts to reconnect farms and cities through alternative markets. Specific research questions focus on the types of markets historically created for produce and changes in grocery stores over time. Newspaper archives will be analyzed to understand cultural representations of concepts like "farmer's markets" and "fresh food." Preliminary results found an increase in newspaper articles about farmer's markets over time and that their stories were part of narratives around industrialization and urbanization. The research aims to better understand "food

Business Technology

Feeding Philadelphia: The Market for Fresh
Food and the Places It Won’t Go
Research in Progress

By To Nhu Thanh Huynh
Mentor: Andrew Deener, Ph. D

To Nhu’s Summer Bucket List

• Learn how to swim
• Cook something edible
• Gain an in-depth understanding and
hands-on experiences on different types
of qualitative research

Research Agenda
1. Historical transformation of fresh produce market

2. Morality of food production/distribution

3. Wholesaling, retailing, and the USDA politics of fresh
aesthetics

4. Reconnecting farm to city through alternative markets

5. Organizational responses to overcoming limited fresh food
access

Specific Questions
1. Historical transformation of fresh produce market

• What types of commercial markets were historically created for
produce and how did they arise?

• What happened to grocery stores in Philadelphia over time?

2. Morality of Food Production/Distribution

How were the concepts of “farmer’s market,” “healthy food” and
“fresh food” represented in popular culture?

Research Significance (Cont.)

• Food Desert, not Dessert

• “Urban areas with 10 or fewer stores and
no stores with more than 20 employees”
(Hendrickson et. al, 2006, p. 372)

Source: Philadelphia Department of Public Health, the Food Trust

Research Approach

Historical Ethnography
Analysis based on principles
of grounded theories

Ethnography

History

Methods

1. Search newspaper archives (mostly
20th century) for concepts such as
‘farmer’s market’, ‘fresh food’,
‘supermarket’, and ‘grocery stores’
The New York Times, Wall Street Journal, LA Times, Philadelphia Tribunes,
Evening Bulletins etc.

2. Work with other secondary and primary
sources in library archives and online
databases

Preliminary Results

Source: ProQuest Historical Newspapers The New York Times (1851
- 2007)
Key word: Farmer Market
Total hits: 5506

Year
1859-1864 1965-1889 1900-1949 1950-1969 1970-1989 1990-2007
Number
of articles
3 28 412 1324 1693 2048

Preliminary Results: Newspaper
Representations

• Farmer’s market has been long seen as a
tool for community development

Preliminary Results: Newspaper
Representations (cont.)

• The stories of grocery stores and farmer’s
markets were a part of a narrative about
industrialization and (de-)urbanization in
America

Preliminary Results: Newspaper
Representations (cont.)
• The notions of “fresh” and “healthy” food
were culturally constructed
What’s so chic about a country pumpkin?

Preliminary Results: Newspaper
Representations (cont.)

Acknowledgements

• Andrew Deener, Ph.D
• Joanne
• Elizabeth
• LDI staff: Hoag, Megan, Renee

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