The majority of respondents found the website's top banner informative and its color scheme comfortable to view. Photos and slideshows were cited as the most useful aspect. The layout was described primarily as neat, organized, clear, and simple. Most felt the website name, "shoppinghongkong.weebly.com", was easy to remember and visit. Finding sections like IFC Mall and maps took primarily 1-2 clicks. Respondents felt the balance of text and photos was good and the photos were eye-catching enough to persuade visiting Hong Kong. The rating system was found helpful by most.