FeedbackTM provides personalized,adaptive coaching through our FeedbackTM engine. 

1. 132 Days to Launch
FeedbacK Golf: Collect
TM
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2. Professional Golf Coaching is:
Expensive: $100 bucks/hr (high quality)
Time and location restrictive
High repetition with low ROI
Avg 10% retention rate of instruction
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3. Feedback provides personalized,
TM
adaptive coaching through
our Feedback engine.
TM
A lifetime of coaching for a fraction of the cost!
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4. Start Norfolk 3.0 Accomplishments
Named
FeedbacK Golf: Capture
Validated
Talked to Golfers at the Range
Branded
Prototype of Box Design
Developed our Path-to-Market
Updated our Website
Talked with Golf Store Managers
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5. So Where Are We Today?
27 Days to start of MVP validation
Get Users and Test
Establish retention rates
Weekly active users / Monthly active users
Go sign-up: feedback-world.com
Miller, Zach
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6. Distribution Approach
Traditional brick & mortar and online stores
Talking with a national sales manager
450+ Store
Pursue purchase order in June
Completion of MVP phase
Retail Stores
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7. In Stores This Summer
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8. Building a Team
Shawn D. McDonald, Founder
20+ years of business experience in:
Business Development / Business Finance / Cost Accounting
Information Technology / Enterprise Architecture
Leadership / Operations Management
Engineering (Mechanical, Controls, Data Acquisition
Systems)
BS Mechanical Engineering and MS Engineering
Management
Santa Clara University, California
Jamie Conners, Director of Instruction
24+ years as a PGA Professional
PGA Ambassador of Golf
Lead Instructor for ESPN Golf Schools
Lead Instructor for Golf Digest Schools
Head Golf Professional at Private and Semi-Private Facilities
BS Economics
Park University, Missouri
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9. Building a Team
Jeff Brandt, Chief Technology Officer
13+ years as a software developer and architect
Shady Al-Zubi, Chief Engineer
13+ years as a controls engineer
Jennifer D. Adriany, Marketing Strategist
20+ years in verbal, print, and electronic Marketing/Business
Development communications
Craig Murchison, Business Analyst
4+ years market researcher and entrepreneur
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10. Yeah, But Will it Actually Work?
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11. www.feedback-world.com
s.d.mcdonald@fdbke.com
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