5. The
Pre-Listing
Package
that seals the deal
before you get there

6. The 2 Major Mistakes
1. Bragging about
Themselves
2. Bragging about
Their Company

7. 2014 will be the year that real estate
marketing shifts to effectively and
consistently answering the one question
every real estate pro gets asked:
How’s the market?
Nobu Hata
NAR’s Director of Digital Engagement

9. KCM Divided into
Three Sections

11. ta·per
ˈtāpər/
Verb – to diminish
or reduce

12. This decision from the Fed is a trigger
to get out there and look for a home
while rates are low, as the Fed is still
giving buyers the opportunity to
borrow money at a discount.
Michael Deery
President, Citywide Financial Corp

13. 2013 - 2014
30 Year Fixed
Mortgage Rates
Federal Reserve 1/2014

14. Mortgage Rate
Projections
Analyst
Projected Rate
1Q 2015
Fannie Mae
5.1%
5.4%
5.3%
5.1%
National Assoc of Realtors
Freddie Mac
Mortgage Bankers Assoc

15. There is competitive advantage in
knowledge, but very few decision
makers know how to harness it…
You have to be strategic about
it.
Martin Ihrig
Professor of Management,
The Wharton School of Business

16. Date
Average Interest
Price
Rate
P&I
December
2012
$230,600
3.35%
$1,016.29
December
2013
$246,800
4.46%
$1,244.64
Difference in Monthly Payment
$228.35
Monthly
Annually
Over 30 Years
$228.35
$2,740.20
$82,206

17. Date
Average Interest
Price
Rate
P&I
January
2014
$246,800
4.31%
$1,222.79
January
2015
$256,672
5.3%
$1,425.31
Difference in Monthly Payment
$202.52
Monthly
Annually
Over 30 Years
$202.52
$2,430.24
$72,907.20

18. Year-over-Year Inventory Levels
10%
5%
5%
1.8%
Aug Sept
-6.2% 1.8%
Oct
0.9%
1.6%
0.9%
0%
-5%
-5%
-7.6%
-6.2%
-10%
-14%
-15%
-13%
-16.8%
-20.8%
-20%
-24%
-25%
Jan
Feb March April May June
% -24% -20.8% -16.8% -14% -13% -7.6%
July
-5%
Nov
5.0%
Dec
1.6%
NAR 12/2013

19. % Reduction in Serious Delinquencies
from peak to now
NAR 12/2013

20. Months Inventory of Homes for Sale
5-6 Months =
Normal Market Inventory
NAR 1/2014

21. 2013 Available Inventory
in millions
2.24
2.15
1.90
2.15
2.16
Apr
May
Jun
1.93
1.77
Jan
Feb
Mar
Jul

22. Move-Up
SELLER

23. We are anticipating a meaningful
increase in the supply of homes for
sale. The survey evidence suggests
that rising prices are motivating
more owners to list their homes.
Paul Diggle
Capital Economics

24. 69
%
Consumer Views on
Housing & Economy
have a positive outlook
on housing this year
Lending Tree Survey 2014
63
%
have a positive outlook
on the economy this year
%
71
said they are considering
selling their home in 2014

25. FOR
SALE
71%
All Sellers
Percentage of Homeowners
Considering Selling in 2014
by age group
78%
Sellers Ages 30-39
90%
Sellers Under 30
Lending Tree Survey 2014

27. 10000
8000
Average Annual Number
of Recent Housing
Occupants by Age
2010-2020
s
0
,
1
n
i
6000
4000
2000
0
25-34
35-44
45-54
55-64
65-74
75-84
AGE
Joint Center for Housing Studies, Harvard University

28. Homeownership Percentage Rate
40.5%
for 25-29 year olds
by average year
they turned 25
38.8%
34.3%
2000
2005
2010
John Burns Real Estate Consulting 1/2014

29. Gen Y'ers were Y-bother?
But they will start forming
families and become
Ynot’ers.
Alex Villacorta
VP of research Clear Capital

31. Existing Home Sales
NAR 1/2014

32. Pending Home Sales
100 = Historically Healthy Level
NAR 1/2014

33. Year-over-Year Change in Prices
S&P Case Shiller 1/2014

34. RETURN ON INVESTMENT
January 2000 – January 2014
MSN Money.com, Case Shiller

35. S&P Case-Shiller Home Price Indices
S&P Case Shiller 1/2014

36. Months Inventory of Homes for Sale
5-6 Months = Normal Market Inventory
NAR 1/2014

37. Percentage of Distressed Property Sales
35%
35%
30%
25%
20%
15%
14%
10%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
NAR 1/2014

39. 10-10-20

40. SO
LD

41. Frivolous content will
sink in 2014 as the
“
gems of true insight
continue to rise.
Marc Davison
1000Watt Consulting

42. BRANDING
STOP
with the
Cherry Pie
Recipes

43. Denise Madan
RE/MAX Advance Realty
South Miami, FL
786.344.8004
Denise@DeniseMadan.com
www.MakeMiamiHome.com

44. Resources
Slide
Slide Title
5
Michael Deery Quote
6
2013 – 2014 30 Year Fixed Mortgage Rates
Link
http://execed-news.wharton.upenn.edu/wharton-at-work/1401/top-trends-for-2014-1401.cfm?ro
http://www.freddiemac.com/pmms
http://fanniemae.com/resources/file/research/emma/pdf/Housing_Forecast_011314.pdf
http://www.freddiemac.com/finance/docs/Jan_2014_public_outlook.pdf
http://www.mortgagebankers.org/files/Bulletin/InternalResource/86783_.pdf
http://www.realtor.org/sites/default/files/reports/2013/embargoes/phs-12-30-illtratatb/forecast-1
7
Mortgage Rate Projections
8
Martin Ihrig Quote
9,10
Difference in Monthly Payment
11
Year-Over-Year Inventory Levels
12
% Reduction in Serious Delinquencies
13
Months Inventory of Homes for Sale
http://www.realtor.org
14
2013 Available Inventory
http://www.realtor.org/topics/existing-home-sales/data
22
Move-Up Seller
http://info.trulia.com/2014-housing-predictions
http://execed-news.wharton.upenn.edu/wharton-at-work/1401/top-trends-for-2014-1401.cfm?ro
http://www.realtor.org/sites/default/files/reports/2014/embargoes/ehs-01-23-glltlotp/ehs-12-201
http://www.freddiemac.com/pmms/pmms_archives.html
http://www.realtor.org
http://economistsoutlook.blogs.realtor.org/2014/01/16/depleting-shadow-inventory/#more-1461

45. Resources
Slide
Slide Title
Link
16
Paul Diggle Quote
17,18
Consumer Views on Housing Economy,
Percentage of Homeowners Considering Selling
in 2014
https://www.lendingtree.com/blog/lendingtree-survey-71-percent-of-homeownersconsidering-sale-in-2014/
20
Average Annual Number of Recent Housing
Occupants by Age
http://1.bp.blogspot.com/-IyujYrP4Yv4/UuqZBchdsyI/AAAAAAAABA8/Yts60TGoik/s1600/013014_masnick_figure3.png
21
Homeownership Percentage Rate
http://www.realestateconsulting.com/blog/chris-porter/subprime-generation
22
Alex Villacorta Quote
http://www.housingwire.com/articles/28687-turning-20-somethings-into-home-buyers
24, 25
Existing Home Sales, Pending Home Sales
www.realtor.org
26
Year-Over-Year Change in Prices
http://www.spindices.com/index-family/real-estate/sp-case-shiller
27
Return on Investment
http://www.spindices.com/index-family/real-estate/sp-case-shiller
http://money.msn.com
28
S&P Case-Shiller Home Price Indices
http://www.spindices.com/index-family/real-estate/sp-case-shiller
19
Months Inventory of Homes for Sale,
Percentage of Distressed Property Sales
www.realtor.org
34
Marc Davison Quote
http://www.housingwire.com/articles/26818-move-up-buying-activity-rises-with-homeequity-gains
http://blogs.wsj.com/economics/2014/01/28/a-look-at-case-shiller-by-metro-area-28/?source=P