Weichert Princeton March 2016 Market Update Seminar
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Real Estate
A review and preview of the Princeton, NJ area real estate market trends. Offers insights into price trends, affordability and strategies to buy and sell.
Weichert Princeton March 2016 Market Update Seminar
Princeton Area Real EstatePrinceton Area Real Estate
Market UpdateMarket Update
Joshua D Wilton
Managing Broker
Weichert Realtors
Princeton Office
“
Dave Ramsey
Financial Guru
When getting help with money,
whether it is insurance, real estate or
investments you should always look for
someone with the
heart of a teacher,
not the heart of a salesman.
Agenda
The Market: The Big Picture
Understanding the Local Market(s) You’re
Buying Into or Selling Out Of
Process and Strategies for Buyers and
Sellers
Real Estate Market UpdateReal Estate Market Update
Agenda
Real Estate Market UpdateReal Estate Market Update
What are you hearing about the market?
2016: Looking Forward
Source: 5 Real Estate Trends That Will Dominate 2016. Realtormag.realtor.org.
Experts say five trends will dominate
the
real estate market in 2016:
2016: Looking Forward
5 Trends Will Dominate the Market
Trend #1: Normal is coming
• Expect healthy growth in home sales and prices – at a
slower pace than in 2015.
• New construction and distressed sales should return to
more historic levels, and home prices are expected to
follow at “more normal rates consistent with a more
balanced market.”
• “We’ve lived through 15 years of truly abnormal trends,
and after working off the devastating effects of the
housing bust, we’re finally seeing signs of more normal
conditions.” – Jonathon Smoke, chief economist at
realtor.com®.
Source: 5 Real Estate Trends That Will Dominate 2016. Realtormag.realtor.org.
• Millennials represented nearly 2 billion sales in 2015 –
one-third of homebuyers. They are expected to
continue to be a major buying pool in 2016, with the
majority of buyers between ages 25 and 34 expected
to be first-time homebuyers next year.
• Two other generations will also have a big presence in
2016: financially recovering GenXers and older Baby
Boomers who are entering retirement. Since most of
these people are already homeowners, they’ll play a
double role, boosting the market as both sellers and
buyers.
Trend #2: Generational buyer trends shape
up
Source: 5 Real Estate Trends That Will Dominate 2016. Realtormag.realtor.org.
2016: Looking Forward
5 Trends Will Dominate the Market
Source: 5 Real Estate Trends That Will Dominate 2016. Realtormag.realtor.org.
• Builders have been faced with higher land costs,
limited labor and concerns about the demand of the
entry-level market. As such, they shifted to constructing
more higher-priced homes, which caused new-home
prices to rise significantly faster than existing-home
prices.
• In 2016, they likely will shift to more affordable
products to cater to the entry-level buyers.
Trend #3: New home construction focuses
more on affordability
2016: Looking Forward
5 Trends Will Dominate the Market
Source: 5 Real Estate Trends That Will Dominate 2016. Realtormag.realtor.org.
• Mortgage rates will likely be volatile in 2016. But the
recent move by the Federal Reserve to guide interest
rates higher should push mortgage rates higher in the
new year from the historic lows they have been at for
years.
• However, higher rates will drive monthly payments
higher. Along with that, debt-to-income ratios will also
go higher. This means the markets with the highest
home prices will see the effects from the higher rates
the most.
Trend #4: Higher mortgage rates
2016: Looking Forward
5 Trends Will Dominate the Market
Source: 5 Real Estate Trends That Will Dominate 2016. Realtormag.realtor.org.
• Rental costs are skyrocketing, and the costs are
likely to only go up in the new year. More than 85
percent of the nation’s markets have rents that exceed
30 percent of the income of renting households.
• Rents are accelerating at a more rapid pace
than home prices, which are moderating. Because
of this, it is more affordable to buy than to rent in more
than three-quarters of the United States.
Trend #5: Rents go up even
higher
2016: Looking Forward
5 Trends Will Dominate the Market
MILLENNIALS ~ 25 TO 34 YEAR
OLDS• Largest demographic of buyers 32%*
• Largest share of First Time Buyers 68%*
2016 Buying Force
*Source: NAR 12/2015
MILLENNIALS ~ Raising Confidence in Owning*
• 2011: 65% Want to Own/Buy
• 2014: 78% Want to Own/Buy
• 2015: 80% Want to Own/Buy
2016 Buying Force
*Source: Ralph McLaughlin, economist with real-estate research group Trulia.com
MILLENNIALS ~ Soaring Rental Rates*
2016 Buying Force
*Source: US Census Bureau News Report
MILLENNIALS ~ Buying Preferences
2016 Buying Force
• Safety of Neighborhood
• Quality of home
• Resales
• Live near public transportation/city centers/close-in
suburbs popular
• Convenient to shopping/restaurants/amenities
Baby Boomer ~ Buying Preferences
2016 Buying Force
• Safety of Neighborhood
• Quality of home
• Resales
• Live near public transportation/city centers/close-in
suburbs popular
• Convenient to shopping/restaurants/amenities
Now* 2014 2013 2010
Gas per gallon (NY area) $1.58 $1.99 $3.81 $2.73
Stock market (Dow Jones) 16,943 17,893 14,776 11,578
Avg. 30-year fixed rate 3.75% 3.73% 4.43% 4.71%
GDP 17,649 17,419 16,163 14,964
Household income $54,382 $53,891 $53,046 $49,276
Unemployment rate 5.0% 5.67% 7.4% 9.3%
Foreclosures 1,009,345 1,117,426 1,369 ,405 2,871,891
2010 to Current Comparisons
Tightest Inventory Markets
City Centers/Close-In Suburbs
Sales Office Absorption Rates 1/01/2016
Jersey City/Downtown, NJ 1.79
Jersey City/Exchange Place, NJ 1.70
Hoboken, NJ 1.60
Bayonne, NJ 3.50
Chatham, NJ 3.08
Madison, NJ 1.22
Summit, NJ 3.43
Short Hills, NJ 1.74
Maplewood, NJ 1.89
Westfield, NJ 3.76
2016 Buying Force
Inventory Challenges/Shortages ~ Why?
2016
• Current heavier buyer demand than supply
– City centers/close suburbs
– Most affordable/popular price points
– Public commuter route destinations
• Low new construction availability
The New Jersey MarketThe Statewide Picture
Source: NJAR 10K Research
Closed Sales
2015
The New Jersey MarketThe Statewide Picture
Source: NJAR 10K Research
Days on Market
2015
The New Jersey MarketThe Statewide Picture
Source: NJAR 10K Research
Average Sales
Price
2015
The Hyper Local Market
Real Estate is Local
It’s Local to the County
It’s Local to the Town
It’s Local to the Price Point
It’s Local to the Neighborhood/Development
It’s Local to the Street
Real Estate is Local
Online Estimates
If the estimate is accurate within 5%
you’re talking about a
$50,000 spread on a $500,000 estimate
The home value could be anywhere from
$475,000 - $525,000
And they’re only that close
a third of the time
The Local Market
Real Estate is Local
It’s Local to the Town
It’s Local to the Price Point
It’s Local to the Neighborhood/Development
It’s Local to the Street
Real Estate is Local
• Promotes a sense of urgency among buyers &
agents (fear of loss)
• Generates interest and showings
• Sets the stage for multiple offers in the first 30
days
• Offers tend to be higher in relation to list price
• Results in highest price in shortest time
Effects of “Right” Pricing
• Buyer excitement diminishes quickly
• Extends time house is on the market
• Results in price reductions
• May attract “bargain hunters” and discounted offers
• Results in a lower selling price
Effects of Over Pricing:
Negotiations are about leverage, use the listing
price as yours…
PTA suggested Market Value of
$780,000
Listed at $769,000
8 Days on Market
11 Offers
Sold for $805,000
The seller had control
West Windsor
Princeton
36 Mercer St.
The Price Trend Analysis suggested Market Value of $1.250
I recommended listing at $1.1 million
Princeton
36 Mercer St.
• Pre-inspection
• Staged*
• Right Pricing
Sold for $1.350 million, cash in 7 days. No contingencies.
Negotiations are about leverage, use the listing
price as yours…
Listed at $544,900
Reduced to $535,000
Reduced to $509,000
Reduced to $499,000
96 Days on Market
1 Offer
Sold for $490,000
The buyer had control
Hamilton Seller
Our recommended price at time of listing: $149,000
Sale Price is 5% higher at the lower List Price
Seller received
7.5% MORE at a
lower list price
The process of preparing homes for sale
regardless of price, location, or condition
to achieve the maximum sales price in the
minimum marketing time.
The goal is to appeal to the broadest range of
BUYERS.
What is Home Staging?
Home Staging
*Based on a StagedHomes.com survey of over 400 homes across Canada & the Continental US prepared for sale by an Accredited Staging Professional (ASP™) from June 2007 through November 2007.
The average increase in sales price of an
ASP Staged vs. non-Staged home is
6.9%
That is an additional $31,050 on a
$450,000 sale
“The investment in home staging is always less than your first price reduction!”
All Negotiations, including real estate, are all about negotiation and control.
Pre - Inspection
Who is in control?
The Impact of Inspection & Repairs
on the Salability of Your Home..…
A Certified Home Inspector’s report will review:
Condition of the home's HVAC, Plumbing and Electrical Systems
The roof, attic, and visible insulation
Walls, ceilings, floors, windows and doors
The foundation, basement, and visible structure
It will also advise if any potential environmental hazards were observed
• Why do a Pre-Inspection?
– Fix/ Disclose/ Permit EVERYTHING before going
on market
– Removes buyer objections/ fears
– Reduce the risk of going ‘off market’ for a buyer
who ends up killing the deal
– You stay in control
Pre-Inspection
Buyer Negotiation Tips in a Fast Market
1. Understand the process before you start shopping.
2. Have mortgage pre-approval from a respected, reliable
lender
3. Put a significant amount in escrow if possible
4. Be as flexible as possible with your closing date
5. Remove as many contingencies as possible
6. Use an Escalation Clause
Real Estate Market UpdateReal Estate Market Update
FinancingFinancing
What You Need to KnowWhat You Need to Know
Jennifer Hayden
Gold Services Manager
NMLS #4384
Weichert Financial Services
jhayden@weichertfinancial.com
The Mortgage Market
Now…
• 3%, 3.5% and 5% down payment available
• 100% VA/USDA available (0% down)
• FHA reduced MIP from 1.35 to .85
The Mortgage Market
Now…
• The mortgage underwriting process requires
more due diligence since the Dodd-Frank Act
was passed in July 2010
• TRID regulations impose mandatory wait-
times between events
Average days needed to close a loan…
49 days is the longest time needed to close a loan since February 2013.
All closed loans as per Ellie Mae
• Provide you the highest level of Customer
Service in the industry
• Make sure you understand your financing
options so you make educated decisions
• Ensure your purchase closes on time with
the least amount of hassle
My Job…
I look forward to meeting with you
Jennifer Hayden
Gold Services Manager
Weichert Financial Services
Jhayden@weichertfinancial.com
Source: 2012 NAR Profile of Home Buyers and Sellers
This is
where
you win
or lose
the sale
MakingMaking Your Purchase asPurchase as
Smooth as PossibleSmooth as Possible
Buying a home involves the careful
coordination of many people.
Choosing a real estate team
you can count on will make the
process smoother and easier.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
Review the generic sample calculation and/or a customized calculation you prepared for your office market area.
Follow the instructions below to update this slide with customized information for your office.
Save the Sales Meeting Guide presentation to your C drive.
Open the Sales Meeting Guide presentation from your C drive.
Scroll down to the “Sample Market Absorption Rate” slide in the weekly training section of the presentation.
Double-click on the slide to be able to make edits.
Click in each section of the formula to edit text.
Save the document to save edits.
Create your own table to approach the aspects of the marketplace that you consider most relevant and valuable to your associates.
For ideas on what to cover, refer to the tables in the Planning Day Presentation on your Planning Day 2005 CD.
For example, you might discuss the market conditions of different communities or price ranges each week.
Review the generic sample calculation and/or a customized calculation you prepared for your office market area.
Follow the instructions below to update this slide with customized information for your office.
Save the Sales Meeting Guide presentation to your C drive.
Open the Sales Meeting Guide presentation from your C drive.
Scroll down to the “Sample Market Absorption Rate” slide in the weekly training section of the presentation.
Double-click on the slide to be able to make edits.
Click in each section of the formula to edit text.
Save the document to save edits.
Review the generic sample calculation and/or a customized calculation you prepared for your office market area.
Follow the instructions below to update this slide with customized information for your office.
Save the Sales Meeting Guide presentation to your C drive.
Open the Sales Meeting Guide presentation from your C drive.
Scroll down to the “Sample Market Absorption Rate” slide in the weekly training section of the presentation.
Double-click on the slide to be able to make edits.
Click in each section of the formula to edit text.
Save the document to save edits.
Create your own table to approach the aspects of the marketplace that you consider most relevant and valuable to your associates.
For ideas on what to cover, refer to the tables in the Planning Day Presentation on your Planning Day 2005 CD.
For example, you might discuss the market conditions of different communities or price ranges each week.
Review the generic sample calculation and/or a customized calculation you prepared for your office market area.
Follow the instructions below to update this slide with customized information for your office.
Save the Sales Meeting Guide presentation to your C drive.
Open the Sales Meeting Guide presentation from your C drive.
Scroll down to the “Sample Market Absorption Rate” slide in the weekly training section of the presentation.
Double-click on the slide to be able to make edits.
Click in each section of the formula to edit text.
Save the document to save edits.
Create your own table to approach the aspects of the marketplace that you consider most relevant and valuable to your associates.
For ideas on what to cover, refer to the tables in the Planning Day Presentation on your Planning Day 2005 CD.
For example, you might discuss the market conditions of different communities or price ranges each week.
Create your own table to approach the aspects of the marketplace that you consider most relevant and valuable to your associates.
For ideas on what to cover, refer to the tables in the Planning Day Presentation on your Planning Day 2005 CD.
For example, you might discuss the market conditions of different communities or price ranges each week.