Galatasaray, a Turkish soccer club, has successfully used social media to engage with fans and generate revenue. They opened accounts on platforms like Facebook and Twitter, collecting data on over 10 million followers. An official announcement launched their social media strategy. They then partnered with brands like Nike and Nikon, using targeted campaigns to reach over 14 million fans within 5 minutes. This direct engagement with supporters through social media has led to new partnerships and increased revenue for Galatasaray.

1. REACHING FANS & GENERATE
REVENUE THROUGH SOCIAL
MEDIA
Galatasaray Case
by
Ertug Silay – DoubleS Marketing, Switzerland
KIEV, April 2014

2. JOURNEY TO THE SUCCESS
• Opening Accounts
• Collecting Data
• Official Announcement
• Cooperation with Partners
• Conclusion

3. Ref: Delloite Money League 2014
10.645.631
3.680.711
292.584
130.958 subscribers
> 14.853.154 view
624.870

4. OPENING ACCOUNTS

5. Ref: Bilyoner.com
SUPPORTER MAP OF TURKEY
COLLECTING DATA

6. COLLECTING DATA

7. COLLECTING DATA

8. OFFICIAL ANNOUNCEMENT

9. COOPERATION WITH PARTNERS

10. COOPERATION WITH PARTNERS
• Our Motto:
We really know our fans and We
can reach them in <5minutes!!!

11. COOPERATION WITH PARTNERS
• Dream Rights

12. COOPERATION WITH PARTNERS
PLATFORM DESCRIPTION USERS
www.galatasaray.org Official website 2.5 mio unique / monthly
Facebook / Twitter Social media accounts 10.4 mio like, 3.6 mio follower
GSStore Merchandising 100 stores
GSTV Official TV channel Digiturk / www.galatasaray.com
GSBonus Credit Card 195.000
GSMobile Mobile operator 680.100
GSSigorta HDI Insurance 24.408
GSNET Internet provider 64.800
GSYandex Search engine 7.000 / daily
Galatasaray Dergisi Magazine 34.000 / monthly
Mailing list Database 554.000
Seasonal ticket VIP + Skybox + Regular 42.500 / season
• The Perfect Cycle….

13. COOPERATION WITH PARTNERS
• Case Study: Nike

14. COOPERATION WITH PARTNERS
• Case Study: Nikon

15. CONCLUSION

16. Ref: Delloite Money League 2014
10.645.631
3.680.711
292.584
14.853.154
624.870
CONCLUSION

17. CONCLUSION
• Social Media leads…
–Direct Communication with Fans
–New Partners & Increase in Revenue

18. THANK YOU…