Years and years ago I was fortunate enough to go to a couple of career days but the one career day that was a lot of fun was the Fatima College career day. The videos would be missing, but the links are here: https://www.youtube.com/watch?v=4CpGGNQ0Irs and https://www.youtube.com/watch?v=eaoIsPZAgck and https://www.youtube.com/watch?v=gYEf8XZKlUU

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3. Who are you?
What do you want?

4. First off. . .
Who are we?

5. Crystal
±Attended St. Francois Girls College
(1995-­2000)
±Degree in Visual Communication Design
at John Donaldson Technical Institute
(2001-­2004)
±Worked at McCann from 2004 -­ NOW :)
±Certificate for Web Design -­ HTML,
CSS & Macromedia flash

6. Now a few things Crystal
has done

11. Ian
±Fatima Guy 1987-­1994
±Did art at O’levels and at A’levels
±Got a degree
±Went to England to further studies in
Graphics
±Came back in 1999 and been working
at McCann Erickson ever since

12. Now a few things Ian
has done

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16. What is an ad agency?
± A ‘Full service’ agency, like McCann,
provides a range of services
1. Strategic planning for a client’s brand
2. Creation of ideas to build a client’s brand
3. Buying media space to communicate the
value of a client’s brand

17. Our Company
±McCann Erickson is the number one
advertising agency in T&T
±Some of our clients are TSTT, NESTLÉ,
RBTT BANK, AMERICAN AIRLINES and
MASTERCARD
±Most awarded Agency in T&T
±Fun place to work

18. Here are some examples
of what we do

26. Agencies Always need good
creative people. . .

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28. So what is Graphic Art anyway?
±Puts type and a visual together to
communicate a specific message.
±The whole purpose is to produce work
that is reproducible. E.g via printed
media.
±To present information in a way that is
both accessible and aesthetic.

29. Who is a “Graphic Artist”?
±A professional who understands the
technical aspects of creating visual
communications through the use of
typography, color theory and photo
manipulation

30. In other words

31. We draw pretty pictures

32. Well. . . You get the idea. . .

33. Places that Graphic
Artists work
± An Ad agency’s Creative department
± A Media house or Magazine
± A packaging company
± A Printer
± Any company that requires creation of
visual communications

34. A note on the
”Art Director”
± An Art ‘Director’ is just that. A graphic
Artist who oversees a piece of artwork
from concept to completion, including
supervising photography that goes
into the artwork.
± An Art Director MAY also be in charge
of other Graphic Artists, depending on
the size of an agency

35. You will need. . .
±Passes at O’levels -­ and yes Math is
important.
±Passes at A’levels is a plus -­ and yes
You NEED to know how to write and
speak English.
±A BA or some sort of associate degree
in Graphic Art will prepare you.

36. You will need. . .
±Knowledge in the following areas
°Knowledge in color theory and typography
°Computer literate
°Photoshop, Illustrator and InDesign
°If you’re into animation: Flash and Premiere.
°If you’re into Webdesign: Dreamweaver and CSS
±Knowledge of printing processes
±Experience.

37. But the MOST
important thing. . .

38. You have to be creative
and have talent!

39. If I had any advice. . .
I’d say. . .

40. LOVE WHAT YOU DO
DO WHAT YOU LOVE

41. So. . .

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43. Who are you?
What do you want?