1. Cynthia Packman
2013 to present: User Friendly Resources
User Friendly Resources is an educational publisher, producing resources for schools and teachers.
Part Time Contract Graphic Designer
• All of the responsibilities below.
2007 to 2012: User Friendly Resources
Full Time Senior Graphic Designer
• Responsible for designing resources in both print and digital formats. This included; designing the initial
concepts from the authors manuscript, drawing illustrations and diagrams, sourcing other imagery and
photo’s, delivering final files for printing and interactive PDFs.
• Working with the editors, authors and the General Manager to ensure the resources meet the high
standard required.
• Responsible for creating advertising material to promote the resources and the User Friendly brand.
• Creating graphics for use in mail chimp email campaigns and social media.
• Uploading and updating website content using the Magento content management system.
1999 to 2007: Powerstore
Powerstore is an appliance, home entertainment and consumer electronics retailer with 9 stores throughout the
South Island.
Retail is fast moving and the requirements are constantly changing which creates a very challenging environment
for a graphic designer. My ability to work through the design process quickly and effectively has often allowed
Powerstore to change direction on a promotion in a short time frame and maintain the quality of the brand.
Senior Graphic Designer
• Responsible for print advertising and brand development.
• Managing team work flow for print advertising, to ensure work is completed to the deadline and to the
standard required.
• Training new advertising team members.
• Redesign and mantain the Powerstore website.
• These responsibilities are additional to the Graphic Designer role below.
Temporary Advertising Manager
• Managing team work flow for all advertising media.
• Ensuring all Advertising and Marketing work is completed to the deadline and to the standard required.
Graphic Designer
• Responsible for creating newspaper advertising, in-store posters, merchandising and other promotional
material.
• Developed the company brand by defining use of colour and providing standards for use of the brand
imagery through the promotional material.
1999: CopyLand
Graphic Designer and Print Centre Operator
• Responsibilities included; Graphic design, desktop publishing, scanning negatives and transparencies to
photo CD and downloading and printing customers computer files.
I enjoy the challenges the graphic design profession offers and aim to continue
developing my career in this area. I have a keen attention to detail and am able to work
well under pressure. I pride myself on being a quick learner and enjoy learning new
graphical techniques. Being successful and enjoying myself while working are my goals.
Experience
Email: cynthia@zype.co.nz
Phone: (03) 942 2593
Mobile: 021 297 4858
Address: 12 Holland Street,
Avonside, Christchurch
Contact Details
GRAPHIC DESIGNER

2. 1998 to 1999: Pandamonium Publishing
Graphic Designer
My work at Pandamonium included graphic design for spot and full colour offset, colour laser, large
format inkjet printing and downloading and printing work from customers.
1998: Avatar Web Promotions – Contract Website Designer
Designed and created layouts, navigation and graphics for websites.
1997 to 1998: Deezign Graphics – Contract Graphic Designer
Concept design, scanning, 3D graphics and Photoshop graphics.
2009 to present: Hagley Community College
Glass Craft Course
2007: Natcoll Design Technology
Introduction to Indesign and Illustrator
2006: David Harradine Professional Training
Photoshop on Fire
2004: New Zealand Institute of Management
Principles of Marketing
1997: Christchurch Polytechnic Institute of Technology
3D Modelling and Animation Course and Contemporary Jewellery Course
1994 to 1996: University of Otago
Bachelor of Arts, Majoring in Design Studies
Design studies focused on the study of design theory and the design process, as well as
teaching the practical skills needed, such as pre-press and software.
The Bachelor of Arts Degree allowed me to study other subjects as well. I continued my
interest in Geography by studying Social, Urban Geography and Resource Evaluation and
Planning papers through to 2nd year papers.
I also studied Introduction to Marketing, Consumer Behaviour, Introduction to Surveying,
Physics, Algebra and Calculus.
1989 to 1993: Otago Girls High School
New Zealand Bursary and University Entrance
Education
Experience continued...
I enjoy running a hobby business designing and 3D printing cookie cutters.
www.makingit.co.nz and www.makingit.zype.co.nz
Interests
Lyane Mooar
Office Manager at User Friendly Resources (now retired)
Phone: 021 266 2132
Reference