2 seconds are the page load speed limits for an acceptable user experience. This presentation shows measurement results for mobile web sites, content delivery network and the impact of the wireless network. Conclusion is: work is required to speed things up. Architecture considerations for fast web apps and pages using LAMP (Linux, Apache, mySQL and PHP) are presented. Design rules for mobile web pages get described. And how to build pages that render great on many mobile devices and PC's. Plus tools get presented that help developers to optimize their apps and web pages. Lastly the impact of the cloud gets discussed. On average 8 different hosts are involved in the presentation of a singe page. As a consequence the challenge of load speed gets bigger, not less.