The document discusses trends in fashion and digital marketing. It notes how fashion is always changing and highlights some key trends from recent years like plaids, overalls, and digital prints. The document also provides case studies of fashion brands that have successfully used digital platforms like blogs, Pinterest, YouTube, and social media to promote their brands and engage audiences. It positions an ad agency called Route 33 as experts in helping fashion brands make effective use of digital tools and strategies to improve their online presence, brand awareness, and audience engagement.

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In the
FASHION
WORLD
change is the only constant.

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brought back the plaids, oversized and nylons
in the Fall of 2013
SAINT LAURENT
When
Everyone
began dressing like
Courtney Love

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BOBBY high waist skirts
DIMPLE KAPADIA’s
Who ever knew
would come firing in
street style?

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KuchKuchHotaHai
KAJOL
Not to forget overalls –
we only saw them on Nickelodeon, or
on
in

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has made it a wardrobe essential.
ALEXA CHUNG
But now,

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has transitioned
AMITABH BACHAN
from being on
CUSHION COVERS…

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…To being on digital print dresses
NIDA MAHMOOD
Thanks to

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didn’t think she was making inspiring runway trends
when she put together ARTPOP
LADY GAGA
But the colours are
back with a bang
this season.

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wants a MASABA creation.
MASABA
Ever imagined wearing a sari with trousers?
did.GUPTA
And now every other girl

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Are you starting to feel stuck in the
BLACKS&
WHITES?

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We think it’s time you take the
ROUTE
LESS TAKEN…
READ ON…

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AUDIENCE.
CAMERAS.
RUNWAY.
MODELS…

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But…where are the
LIGHTS?

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Like the runway, your designs deserve all the light
they can get and our expertise in
DIGITAL
will get the shutters clicking, and
PEOPLE
TALKING

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We are
DIGITAL
a
AGENCYhelping brands make the most
EFFECTIVEuse of the new WEB.

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there’s nothing about the NEW web we don’t love.
BRAND
AWARENESS
From
To
AUDIENCE
ENGAGEMENT

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Like the layers in an
ATSU SEKHOSE
wedding gown…

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will not only impress, but also express the
WEB PRESENCE
VISION DESIGN
UNIQUE
…Our digital plan to improve
and
that make your fashion

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From around the
CASE STUDIES
WORLD…
…Here are some Fashion

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started her blog,
she didn’t know she would change the way
you looked at the word QUIRKY.
SUSIE BUBBLE
When
FASHION CASE STUDY

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The ultimate colour guide,
with over 230 boards for different
occasions, they pin away fiercely.
PERFECT
PALETTE
When the creators of
they wouldn’t have dreamt of 480,201 followers.
joined Pinterest,
FASHION CASE STUDY

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is taking over the fashion and beauty industry after
her website THE BEAUTY DEPARTMENT
went viral and became a must visit for every girl.
LAUREN CONRAD
How fashionable!
She’s even starting a
beauty line based on
her website.
FASHION CASE STUDY

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One of the earliest adopters of the route, they got
on it before it became mainstream.
BURBERRY’s
Who hasn’t heard of
Learn from BURBERRY; they
have mastered the art.
social media
escapades!
FASHION CASE STUDY

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made a strong statement with their winter
collection in 2013, when they brought out an
interactive campaign with YouTube videos.
LOUIS PHILIPPE
What better way to advertise
your collection than to let your
customers turn stylists!
FASHION CASE STUDY

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in the world of
Of
POWER
WEB
That is the
FASHION.

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And, the good part is,
we not only know what makes the new WEB work,
but we also understand a thing or two about
the FASHION WORLD.
use ofEFFECTIVE
WEBchanges everything.the new

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WHAT
THEY WANT.
Interweaving the nylon and
chiffon, blending the cotton and silk,
we’ll make sure your audience gets

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GET
So, let’s
STARTED…

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It’s
3…2…1…In
SHOW TIME!

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GET
IN TOUCH…
On Route 33 Digital Private Limited
+91-9811-872247
moksh@route33.in
www.route33.in (keep an eye for our new website)
pinterest.com/route33/
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