This document provides information about a fashion coaching service that helps busy working women save time and spend their budget wisely while looking great and feeling confident. It addresses common problems such as not having time to shop, not knowing what styles suit individuals best, and staying up to date on fashion trends. The service offers help with professional clothing, special event outfits, and provides video tutorials. Maintaining a blog is also discussed as a way for the company to showcase its expertise, generate interest through photos, inform readers on trends, and create a community for feedback. An example of a successful fashion blog, The Sartorialist, is provided.