SlideShare a Scribd company logo
Fashion and Personal
Identity
by Nikki Vergakes
Population / Sample
87
participants
total
anyone who does or does not
identify as a fashionable
person.
Population
non-probability
convenience
volunteer
Methods
qualitative methods
Survey
intercoder reliability
generalizability
- Self-perception,
fashion, sense and
fashion habit questions
- Google Docs
- open-ended multiple
choice, liker scale
Interviews- fashion bloggers
- similar questions
- email
- two
Risks / Benefits / Ethics
Risks
Benefits
Ethics
psychological risks
time taken away
socioeconomic benefits to the fields
of comm and psych
self-awareness
ensure no discrimination
in questions
Limitations
Spreadsheet
calculations
Survey
dishonesty
69% of participants said they considered themselves to be fashionable.
Those who identified themselves as fashionable agree that they feel a
connection between their personality and fashion sense.
Even those who are “unfashionable” feels one.
Those who are think they’re fashionable seem to be more independent and confident.
71 % of survey participants do not hold compliments on clothes to a high standard
61% of those people who consider themselves fashionable disagree that their
self-perception is based off of what others think of them, but 50% of those who
are “unfashionable disagree.
“You express your emotions and personality through your
fashion sense-it identifies you.”
- Interviewee 1
Interviewee 1 “[has] gained self confidence and assurance of myself [she’s]
began to care less and less what other people think.”
Whether fashionable or not, participants take minimal
time to get ready. 43.4% between 10-30 minutes.
Same with money on clothes 41% of participants spend
between $50 and $100 every six months
Clothing as A Social
Construct
Stereotyped
Clothing
“That’s so you”
Personality
Words
Future Research
Does the clothes makes the
identity or does the identity
make the clothes?
Smart Consumers

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Fashion and self perception

  • 2.
  • 3. Population / Sample 87 participants total anyone who does or does not identify as a fashionable person. Population non-probability convenience volunteer
  • 4. Methods qualitative methods Survey intercoder reliability generalizability - Self-perception, fashion, sense and fashion habit questions - Google Docs - open-ended multiple choice, liker scale Interviews- fashion bloggers - similar questions - email - two
  • 5. Risks / Benefits / Ethics Risks Benefits Ethics psychological risks time taken away socioeconomic benefits to the fields of comm and psych self-awareness ensure no discrimination in questions
  • 6.
  • 8. 69% of participants said they considered themselves to be fashionable. Those who identified themselves as fashionable agree that they feel a connection between their personality and fashion sense. Even those who are “unfashionable” feels one.
  • 9. Those who are think they’re fashionable seem to be more independent and confident. 71 % of survey participants do not hold compliments on clothes to a high standard 61% of those people who consider themselves fashionable disagree that their self-perception is based off of what others think of them, but 50% of those who are “unfashionable disagree.
  • 10. “You express your emotions and personality through your fashion sense-it identifies you.” - Interviewee 1 Interviewee 1 “[has] gained self confidence and assurance of myself [she’s] began to care less and less what other people think.”
  • 11. Whether fashionable or not, participants take minimal time to get ready. 43.4% between 10-30 minutes. Same with money on clothes 41% of participants spend between $50 and $100 every six months
  • 12. Clothing as A Social Construct Stereotyped Clothing “That’s so you” Personality Words
  • 13. Future Research Does the clothes makes the identity or does the identity make the clothes? Smart Consumers