This document provides an issue analysis and strategy plan for Farm2Kitchen (F2K), which delivers local produce baskets in Shanghai. It includes a PESTLE analysis of the political, economic, social, technological, legal and environmental issues impacting F2K. Market research was conducted including content analysis of competitors' websites and social media, and in-depth interviews. Goals are to improve education, visibility and community. Tactics discussed include redesigning the website and increasing social media presence through blogs, videos and events. Metrics to measure success include educational post engagement, event attendance and online conversations.
Fresh-Milwaukee is a proposed locally focused café/deli that will source ingredients from local farmers and focus on seasonal, sustainable produce. It aims to be the first location of a national green café chain. The café will have solar panels, eco-friendly décor and utensils, and source all produce locally. It will educate customers about urban farming and green building practices.
Blue Apron is a meal kit delivery service that ships pre-portioned ingredients and recipes for healthy meals directly to customers on a subscription basis. The company was founded in 2012, has received over $8 million in funding, and currently ships 100,000 meals per month. Blue Apron aims to make home cooking easier by reducing grocery shopping time, limiting food waste, and teaching basic cooking skills through their online ordering platform and recipe cards.
SURVEY ON PURCHASE BEHAVIOUR OF URBAN RESIDENTS TOWARDS ORGANIC FOOD- RMAnkita Kamble
This document summarizes the results of a survey on the purchase behavior of urban residents towards organic food. It found that about half of respondents were aware of organic food but many did not purchase it regularly due to some combination of the following factors: higher prices, limited availability in regular stores, lack of knowledge about organic food or where to purchase it. The most common ways respondents became familiar with organic food and places they bought it included stores, friends/relatives, supermarkets and organic food stores.
Boost to the internal consumption of quinoa in Bolivia and its international ...WASAG
The document summarizes the history and cultivation of quinoa in Bolivia and efforts to boost domestic consumption through establishing an International Day of Quinoa Consumption on July 7th. It notes that while per capita quinoa consumption in Bolivia is only 2.3kg annually, consumption of potatoes, flour and sugar is higher. In 2018, an initiative was launched to celebrate July 7th as the International Day of Quinoa Consumption, with events held in 7 countries in 2019 and a virtual webinar with 12 countries in 2020. The celebration has helped promote quinoa consumption domestically and recognized its importance internationally. Moving forward, recognizing the day officially in 2021 and continuing virtual events are recommended to further boost
1.1 trends that will drive responsible travel enduanesrt
Workshop on "Responsible Tourism Facing Impacts Of Climate Change" was held by the ESRT Programme on April 4, 2014. This workshop was aimed at raising awareness, building capacity of all stakeholders in tourism industry in order to ensure that tourism develops in harmony with the environment.
Workshop on "Responsible Tourism Facing Impacts Of Climate Change" was held by the ESRT Programme on April 4, 2014. This workshop was aimed at raising awareness, building capacity of all stakeholders in tourism industry in order to ensure that tourism develops in harmony with the environment.
This marketing plan proposes strategies to promote Huda Beer in Vietnam over the Lunar New Year holiday period. The plan involves creating a Facebook page focused on Vietnamese culture and values, holding a music event in Hue to promote national pride, advertising on websites and billboards, and charitable initiatives to help communities. The objectives are to increase brand awareness, market share, and revenue by 20% among the target young demographic in Vietnam. The plan is split into two phases from December 2015 to February 2016, with budgets totaling over 10 billion VND. Contingency strategies are also proposed in case of rain cancelling the music event or low attendance.
Fresh-Milwaukee is a proposed locally focused café/deli that will source ingredients from local farmers and focus on seasonal, sustainable produce. It aims to be the first location of a national green café chain. The café will have solar panels, eco-friendly décor and utensils, and source all produce locally. It will educate customers about urban farming and green building practices.
Blue Apron is a meal kit delivery service that ships pre-portioned ingredients and recipes for healthy meals directly to customers on a subscription basis. The company was founded in 2012, has received over $8 million in funding, and currently ships 100,000 meals per month. Blue Apron aims to make home cooking easier by reducing grocery shopping time, limiting food waste, and teaching basic cooking skills through their online ordering platform and recipe cards.
SURVEY ON PURCHASE BEHAVIOUR OF URBAN RESIDENTS TOWARDS ORGANIC FOOD- RMAnkita Kamble
This document summarizes the results of a survey on the purchase behavior of urban residents towards organic food. It found that about half of respondents were aware of organic food but many did not purchase it regularly due to some combination of the following factors: higher prices, limited availability in regular stores, lack of knowledge about organic food or where to purchase it. The most common ways respondents became familiar with organic food and places they bought it included stores, friends/relatives, supermarkets and organic food stores.
Boost to the internal consumption of quinoa in Bolivia and its international ...WASAG
The document summarizes the history and cultivation of quinoa in Bolivia and efforts to boost domestic consumption through establishing an International Day of Quinoa Consumption on July 7th. It notes that while per capita quinoa consumption in Bolivia is only 2.3kg annually, consumption of potatoes, flour and sugar is higher. In 2018, an initiative was launched to celebrate July 7th as the International Day of Quinoa Consumption, with events held in 7 countries in 2019 and a virtual webinar with 12 countries in 2020. The celebration has helped promote quinoa consumption domestically and recognized its importance internationally. Moving forward, recognizing the day officially in 2021 and continuing virtual events are recommended to further boost
1.1 trends that will drive responsible travel enduanesrt
Workshop on "Responsible Tourism Facing Impacts Of Climate Change" was held by the ESRT Programme on April 4, 2014. This workshop was aimed at raising awareness, building capacity of all stakeholders in tourism industry in order to ensure that tourism develops in harmony with the environment.
Workshop on "Responsible Tourism Facing Impacts Of Climate Change" was held by the ESRT Programme on April 4, 2014. This workshop was aimed at raising awareness, building capacity of all stakeholders in tourism industry in order to ensure that tourism develops in harmony with the environment.
This marketing plan proposes strategies to promote Huda Beer in Vietnam over the Lunar New Year holiday period. The plan involves creating a Facebook page focused on Vietnamese culture and values, holding a music event in Hue to promote national pride, advertising on websites and billboards, and charitable initiatives to help communities. The objectives are to increase brand awareness, market share, and revenue by 20% among the target young demographic in Vietnam. The plan is split into two phases from December 2015 to February 2016, with budgets totaling over 10 billion VND. Contingency strategies are also proposed in case of rain cancelling the music event or low attendance.
Street foods and fast foods are low-cost alternatives to restaurant meals and home-cooked food. While street foods and fast foods are similar in being inexpensive, they differ in variety, environment, marketing, and ownership. Street foods are typically sold by individuals or families operating from mobile vendors or stalls located outdoors, while fast food enterprises tend to be larger operations with standardized menus.
The document discusses several food and dining trends for 2019, including:
- A shift from mindful to virtuous consumption and reducing food waste.
- A rise in conscious carnivores seeking ethical and grass-fed meat options, as well as plant-based and cultured proteins.
- A focus on gut health and probiotics over general heart health.
- Root-to-stem cooking that uses entire vegetables to reduce waste.
- Increasing popularity of culinary cocktails featuring fresh herbs and vegetables.
- Emerging technologies like robotic servers and AI-powered ordering systems.
This document provides background information on Blue Apron, including its meal plans, target audiences, and communication objectives. Blue Apron aims to increase sales of its family plan and raise awareness among young parents through a campaign targeting millennial mothers. The strategy involves using mommy blogs, Instagram, Facebook, farmer's markets, podcasts, and public transit ads to showcase Blue Apron as providing convenience while fostering family time and quality cooking. The budget allocates most funds to public transit and Buzzfeed advertising.
Greenies.net is a new organic retail platform launched in Mumbai, India in 2012. It connects organic farmers directly with wholesalers and consumers to cut out middlemen. Currently working with 30-40 farmers in 4-5 villages, the platform has onboarded several wholesalers. Greenies.net aims to provide the freshest organically grown produce through online ordering and delivery. By establishing partnerships and helping with organic certification, the platform looks to scale up and support farmers and the growing organic market in India.
Feliz Perez - Dine Baguio 2017 - A Menu Built on Local Seasons and Producecourageasia
This document discusses the Café by the Ruins' philosophy of using natural, local, and seasonal ingredients in their menu. They work directly with local suppliers in Baguio to source ingredients that are fresh and available depending on the season. Their menu changes regularly based on what is currently in season to support the local economy and environment. They also discuss challenges like short seasons and supply issues, as well as their process for creating seasonal menus that showcase local produce.
The document summarizes a brand audit of Trader Joe's. It outlines Trader Joe's brand hierarchy, positioning as a neighborhood grocery store providing organic, healthy products at great prices through direct sourcing. It analyzes the brand name, essence, identity, touch points like website and circulars, and in-store experience. Suggested improvements include focusing less on "Trader" and more on "Joe's" in the name, expanding the positioning to compete with regular grocers, making the website more interactive, and offering delivery in large city markets.
This brochure aims to reduce food waste through a campaign targeting non-committed food waste reducers and families. It promotes saving up to £35 per month by wasting less food, and provides recipes and tips like cooking leftovers, seasonal buying, and freezer guides. Testing found participants wanted an eye-catching financial message followed by personalized tips. The most effective visual used an image of cheese on toast to combine the food waste and savings messages.
The document discusses trends in sustainable and organic food and beverage practices for hotels and restaurants. It notes that local sourcing, nutrition, and sustainability are top trends according to restaurant industry surveys. Going organic and local has environmental benefits and appeals to customers who are increasingly concerned about these issues. Challenges include higher costs, but benefits include improved image and customer loyalty.
This document summarizes an agri-tourism development workshop held in the McKenzie River Valley in April 2011. The workshop covered what agri-tourism is, global trends impacting the industry, case studies of successful and unsuccessful operations, and whether agri-tourism has potential in the local area. Participants broke into groups to discuss macro trends, lessons from international case studies, and how agri-tourism could work in the McKenzie River Valley territory. The workshop provided an overview of agri-tourism and a framework to analyze opportunities and challenges.
The document provides an overview and agenda for Bob's Red Mill's entry into the Swedish market with their stone-ground organic flour and grains. It outlines the company's background, the Swedish market context including demographics, culture, and competitors. The entry strategy involves initially partnering with bakeries and expanding to retail over 2 years. Promotion plans include sponsoring baking events and using a celebrity chef endorser. The presentation concludes with next steps such as expanding the product line and participating more in the local community.
Vegetables are an essential commodity for all social and economic class of society.There are very high demands for the vegetables.Sri Lanka households, low-income, high-income and middle households tend to consume below the recommended amounts vegetables. . It is being perishable in nature cannot be stored for a long time. Therefore, there has to be a constant supply of vegetables to meet its demand
This document provides an overview of Trader Joe's history and business model. It discusses how Trader Joe's was founded in 1958 and focused on specialty and organic products. Trader Joe's targets middle-class health-conscious customers between 19-49 years old. The document also outlines Trader Joe's competitive advantages compared to Whole Foods, describes their branding using red and brown colors, and proposes a marketing campaign centered around the tagline "It's What's for Dinner".
La penicilina fue el primer antibiótico descubierto de forma accidental por Alexander Fleming en 1928. Su hallazgo revolucionó la medicina al inaugurar una nueva clase de medicamentos llamados antibióticos, los cuales redujeron la mortalidad causada por infecciones bacterianas. La penicilina mata bacterias e impide su crecimiento, y ha demostrado ser efectiva para tratar diversas infecciones.
This document provides a general strategy plan for Mia Senior Living Solutions to improve their brand, image, and marketing efforts. It includes an analysis of their industry, competitors, strengths, weaknesses, opportunities, and threats. It then outlines a 3 phase plan to first update existing media like their website and use direct mailings. The second phase focuses on increasing their online presence through social media accounts and blogging. The final phase recommends community integration tactics like sponsoring or creating local events and creating a newsletter. The overall goal is to better promote Mia's affordable assisted living facilities and nationally recognized model to various stakeholders.
Saurabh Sharma is a software professional with over 5 years of experience seeking a challenging position. He has worked as a Senior Associate at Nagarro Software developing applications using technologies like Apache Wicket, Spring, and Hibernate. Prior to that, he worked at Pratham Software developing case management and archiving systems using technologies like ExtJS, Groovy scripts, and consuming web services. He has a Master's degree in Computer Applications from University of Rajasthan.
El nombre de Sífilis se la da el médico y poeta veronés Girolamo Fracastoro, en su publicación, el año 1530, de un poema compuesto de 1300 Fracastoro fue además astrónomo, compañero de estudios de Mikulasz Kopernik (Nicolás Copérnico) en la Escuela de Medicina de la Universidad de Padua; incursionó también en la geología y la filosofía. La opinión médica de Fracastoro ya se evidencia en el
Canada is located in northern North America, bordering the United States to the south and stretching from the Atlantic Ocean to the Pacific Ocean. It has a parliamentary democracy and a population of over 36 million people. The major industries are manufacturing, services, energy, and agriculture. Canada has two official languages (English and French), ten provinces, and three territories.
Digital Analytics for NonProfits is a guide produced by Analytive and Third Sector Enterprises to help nonprofits measure their digital marketing efforts. It recommends using web analytics tools like Google Analytics to track metrics like user behavior, traffic sources, and conversions to understand how strategies are performing. A 5-step process is outlined for setting goals, identifying key performance indicators, and analyzing data over time to continually improve outcomes. Social media analytics are also discussed, with metrics proposed to measure conversation, sharing, engagement, and economic value on platforms. The guide provides resources for nonprofits to get started with measurement and analytics.
Nonprofit marketing can be tough. We show you how to measure your marketing and improve your digital marketing footprint. Created by Tyler Brooks of Analytive for the Estes Park Nonprofit Resource Center Conference
Street foods and fast foods are low-cost alternatives to restaurant meals and home-cooked food. While street foods and fast foods are similar in being inexpensive, they differ in variety, environment, marketing, and ownership. Street foods are typically sold by individuals or families operating from mobile vendors or stalls located outdoors, while fast food enterprises tend to be larger operations with standardized menus.
The document discusses several food and dining trends for 2019, including:
- A shift from mindful to virtuous consumption and reducing food waste.
- A rise in conscious carnivores seeking ethical and grass-fed meat options, as well as plant-based and cultured proteins.
- A focus on gut health and probiotics over general heart health.
- Root-to-stem cooking that uses entire vegetables to reduce waste.
- Increasing popularity of culinary cocktails featuring fresh herbs and vegetables.
- Emerging technologies like robotic servers and AI-powered ordering systems.
This document provides background information on Blue Apron, including its meal plans, target audiences, and communication objectives. Blue Apron aims to increase sales of its family plan and raise awareness among young parents through a campaign targeting millennial mothers. The strategy involves using mommy blogs, Instagram, Facebook, farmer's markets, podcasts, and public transit ads to showcase Blue Apron as providing convenience while fostering family time and quality cooking. The budget allocates most funds to public transit and Buzzfeed advertising.
Greenies.net is a new organic retail platform launched in Mumbai, India in 2012. It connects organic farmers directly with wholesalers and consumers to cut out middlemen. Currently working with 30-40 farmers in 4-5 villages, the platform has onboarded several wholesalers. Greenies.net aims to provide the freshest organically grown produce through online ordering and delivery. By establishing partnerships and helping with organic certification, the platform looks to scale up and support farmers and the growing organic market in India.
Feliz Perez - Dine Baguio 2017 - A Menu Built on Local Seasons and Producecourageasia
This document discusses the Café by the Ruins' philosophy of using natural, local, and seasonal ingredients in their menu. They work directly with local suppliers in Baguio to source ingredients that are fresh and available depending on the season. Their menu changes regularly based on what is currently in season to support the local economy and environment. They also discuss challenges like short seasons and supply issues, as well as their process for creating seasonal menus that showcase local produce.
The document summarizes a brand audit of Trader Joe's. It outlines Trader Joe's brand hierarchy, positioning as a neighborhood grocery store providing organic, healthy products at great prices through direct sourcing. It analyzes the brand name, essence, identity, touch points like website and circulars, and in-store experience. Suggested improvements include focusing less on "Trader" and more on "Joe's" in the name, expanding the positioning to compete with regular grocers, making the website more interactive, and offering delivery in large city markets.
This brochure aims to reduce food waste through a campaign targeting non-committed food waste reducers and families. It promotes saving up to £35 per month by wasting less food, and provides recipes and tips like cooking leftovers, seasonal buying, and freezer guides. Testing found participants wanted an eye-catching financial message followed by personalized tips. The most effective visual used an image of cheese on toast to combine the food waste and savings messages.
The document discusses trends in sustainable and organic food and beverage practices for hotels and restaurants. It notes that local sourcing, nutrition, and sustainability are top trends according to restaurant industry surveys. Going organic and local has environmental benefits and appeals to customers who are increasingly concerned about these issues. Challenges include higher costs, but benefits include improved image and customer loyalty.
This document summarizes an agri-tourism development workshop held in the McKenzie River Valley in April 2011. The workshop covered what agri-tourism is, global trends impacting the industry, case studies of successful and unsuccessful operations, and whether agri-tourism has potential in the local area. Participants broke into groups to discuss macro trends, lessons from international case studies, and how agri-tourism could work in the McKenzie River Valley territory. The workshop provided an overview of agri-tourism and a framework to analyze opportunities and challenges.
The document provides an overview and agenda for Bob's Red Mill's entry into the Swedish market with their stone-ground organic flour and grains. It outlines the company's background, the Swedish market context including demographics, culture, and competitors. The entry strategy involves initially partnering with bakeries and expanding to retail over 2 years. Promotion plans include sponsoring baking events and using a celebrity chef endorser. The presentation concludes with next steps such as expanding the product line and participating more in the local community.
Vegetables are an essential commodity for all social and economic class of society.There are very high demands for the vegetables.Sri Lanka households, low-income, high-income and middle households tend to consume below the recommended amounts vegetables. . It is being perishable in nature cannot be stored for a long time. Therefore, there has to be a constant supply of vegetables to meet its demand
This document provides an overview of Trader Joe's history and business model. It discusses how Trader Joe's was founded in 1958 and focused on specialty and organic products. Trader Joe's targets middle-class health-conscious customers between 19-49 years old. The document also outlines Trader Joe's competitive advantages compared to Whole Foods, describes their branding using red and brown colors, and proposes a marketing campaign centered around the tagline "It's What's for Dinner".
La penicilina fue el primer antibiótico descubierto de forma accidental por Alexander Fleming en 1928. Su hallazgo revolucionó la medicina al inaugurar una nueva clase de medicamentos llamados antibióticos, los cuales redujeron la mortalidad causada por infecciones bacterianas. La penicilina mata bacterias e impide su crecimiento, y ha demostrado ser efectiva para tratar diversas infecciones.
This document provides a general strategy plan for Mia Senior Living Solutions to improve their brand, image, and marketing efforts. It includes an analysis of their industry, competitors, strengths, weaknesses, opportunities, and threats. It then outlines a 3 phase plan to first update existing media like their website and use direct mailings. The second phase focuses on increasing their online presence through social media accounts and blogging. The final phase recommends community integration tactics like sponsoring or creating local events and creating a newsletter. The overall goal is to better promote Mia's affordable assisted living facilities and nationally recognized model to various stakeholders.
Saurabh Sharma is a software professional with over 5 years of experience seeking a challenging position. He has worked as a Senior Associate at Nagarro Software developing applications using technologies like Apache Wicket, Spring, and Hibernate. Prior to that, he worked at Pratham Software developing case management and archiving systems using technologies like ExtJS, Groovy scripts, and consuming web services. He has a Master's degree in Computer Applications from University of Rajasthan.
El nombre de Sífilis se la da el médico y poeta veronés Girolamo Fracastoro, en su publicación, el año 1530, de un poema compuesto de 1300 Fracastoro fue además astrónomo, compañero de estudios de Mikulasz Kopernik (Nicolás Copérnico) en la Escuela de Medicina de la Universidad de Padua; incursionó también en la geología y la filosofía. La opinión médica de Fracastoro ya se evidencia en el
Canada is located in northern North America, bordering the United States to the south and stretching from the Atlantic Ocean to the Pacific Ocean. It has a parliamentary democracy and a population of over 36 million people. The major industries are manufacturing, services, energy, and agriculture. Canada has two official languages (English and French), ten provinces, and three territories.
Digital Analytics for NonProfits is a guide produced by Analytive and Third Sector Enterprises to help nonprofits measure their digital marketing efforts. It recommends using web analytics tools like Google Analytics to track metrics like user behavior, traffic sources, and conversions to understand how strategies are performing. A 5-step process is outlined for setting goals, identifying key performance indicators, and analyzing data over time to continually improve outcomes. Social media analytics are also discussed, with metrics proposed to measure conversation, sharing, engagement, and economic value on platforms. The guide provides resources for nonprofits to get started with measurement and analytics.
Nonprofit marketing can be tough. We show you how to measure your marketing and improve your digital marketing footprint. Created by Tyler Brooks of Analytive for the Estes Park Nonprofit Resource Center Conference
. La penicilina G o bencipenicilina fue el primer antibiótico empleado ampliamente en medicina; su descubrimiento ha sido atribuido a Alexander Fleming en 1928, que obtuvo el Premio Nobel en Fisiología o Medicina en 1945 junto con los científicos Ernst Boris Chain y Howard Walter Florey, creadores de un método para producir el fármaco en masa.
Zero-to-One - Building a Marketing Plan for Your Small BusinessAnalytive
Are you trying to figure out how to grow your small business? In this talk, Tyler Brooks from Analytive breaks down how to put together a strategy for your business that gets you leads.
This document discusses challenges and opportunities around food in the region. It notes that while food is important for health, culture, and enjoyment, many residents face issues with access, cost, and dietary behaviors. Only 27% eat the recommended amounts of fruits and vegetables. Over 60% of adults are overweight or obese. The document also analyzes demographic trends, food spending as a percentage of income, limited supermarket access in some neighborhoods, and the role of food assistance programs. It proposes next steps like identifying suitable farmland and increasing local food production and distribution to improve food security.
• According to the surveys of urban and suburban customers, we concluded which features and the feature combination could make Dominick's become a strong player in Fresh Produce.
• Used perceptual mapping to find Dominick's market place and which factors that customers are concerning when purchasing. We found Dominick's should place itself between Trader Joe's and Farmer's Markets.
• Then we utilized SPSS to make conjoint analysis, and we found more information could help us make good feature combination.
• Combined the results of two tools, we made a feature combination that can help Dominick's get bigger market share from 32% to 46%. We provided effective recommendations.
The document provides a market assessment and entry strategy for organic foods in India. It discusses the goals of educating consumers about organic foods and becoming a global leader in organics. The domestic organic market in India was valued at 1000 Cr in 2013 and is expected to grow further. It is a competitive market with many producers and promoters. Drivers include the large domestic market and increasing health consciousness, while challenges include high prices and lack of supply chain integration. The document analyzes the organic market size, distribution structure, key players, products and their volumes/values. It also discusses Bangalore market statistics and potential customers including their awareness, purchase behaviors and motivations. Critical aspects like availability, pricing, certification and health benefits are addressed.
The document is a marketing report about cafeteria food options at high schools. It analyzed three student segments - Open Minded Eaters, Big Eaters, and Nutritionists - and their preferences for different lunch options. Potential lunch promotions were tested among the segments. Open Minded Eaters liked variety and buffet options that provided good value. Big Eaters wanted large portions of everything. Nutritionists preferred organic and local foods and disliked fried foods or drinks with added sugar. The report provided insights into how to increase cafeteria food sales to different student groups.
Organic Rascals is launching a new organic pet food business. They will offer customized pet meals delivered fresh to customers' homes. Their target customers see their pets as family members and care deeply about their nutrition. Organic Rascals sees opportunities in the growing natural and organic pet food market. They will test their concept in New York City initially through online sales and partnerships with pet-focused retailers.
Chiquita Presentation Version finale revisitee apres presentationPriscilla BEE
Chiquita is launching an organic summer campaign to promote its organic bananas. It will partner with magazines and organizations to sponsor farmers markets in four West Coast cities from May to August. The campaign aims to raise awareness of Chiquita's organic bananas and increase sales by 10% through sample tastings, farmer's booths decorated in yellow, and matching proceeds to donate to the Rainforest Alliance. The target audience is educated women aged 26-40 with young children living in metropolitan areas.
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. Jim Slama of Familyfarmed.org keynote presentation on Good Food = Good Business.
Slides from Natasha Beaudin's presentation on the Ottawa Good Food Box/La Boîte verte d'Ottawa as part of the Food Access PLC's webinar on Good Food Box & Market Programs that took place December 11th. Natasha Beaudin is the Ottawa GFB Coordinator.
My thesis aimed to find an association between older adults' fruit & vegetable consumption and their farmers' market shopping by studying seniors in Lexington, KY and Taipei City, Taiwan.
The Food for Life Catering Mark is a scheme that promotes healthy and sustainable food in schools, businesses and communities. It sets standards for fresh, seasonal ingredients and ethical practices. Caterers who meet the Bronze, Silver or Gold standards receive the Catering Mark endorsement. Research shows menus that meet the standards lead to health benefits like increased vegetable consumption and reduced obesity rates. They also have environmental benefits from supporting local economies and reducing food miles. Over 600,000 meals per day in the UK now meet the Catering Mark standards.
Pik-Nik is seeking to become the number one imported snack brand in the Philippines by targeting young adults aged 18-25 through online marketing, as research found this demographic buys snacks for emotional reasons during transitional life periods and is highly active online. The marketing plan proposes developing a Facebook fan page and game to engage this audience and position Pik-Nik as a "true friend" during uncertain times.
This document summarizes a study on consumer behavior, attitudes, and perceptions toward organic products in Puducherry, India. The study surveyed 25 consumers at an organic store called Bon Appetit. It found that most consumers agreed organic products are healthy, chemical-free, and environmentally friendly. However, many consumers only purchase organic products occasionally due to higher prices. The study recommends increasing organic production and awareness while lowering prices to encourage more consumers to purchase organic options fully.
The document provides an overview of healthy eating on a budget and discusses the confusion around different diet terminology. It then outlines Alissa's top 10 tips for eating healthy and cheap, which include learning to cook, focusing on staple foods like beans and rice, buying items in bulk, in-season or frozen produce, and bringing your own beverages. An example is given of an ultimate cheap and healthy meal for a family of 4 that costs only $4.
The document introduces Paul Virant, a chef and owner of Michelin-starred restaurants in the Chicago area who focuses on local, seasonal ingredients and preserving foods through canning, as someone who could help promote Iroquois Valley Farms by sourcing meat for his restaurants and through culinary demonstrations at the renovated farmhouse to engage potential investors. Virant's philosophy of local, sustainable eating stems from growing up on a family farm and he has received recognition including a three-star review and being named one of Food & Wine's Best New Chefs.
Freshfully is an online marketplace for local food that connects farmers and food producers directly with consumers. It allows local farms and producers to list their products for sale. Consumers can browse listings, read articles about local food, and purchase products online. The site was created to make local food more accessible and affordable, and to provide more revenue to farmers. It currently has 8 farmers selling 50 products and 300 business listings.
FISHOP plans to operate a food truck in Manhattan serving fresh fish dumplings to health-conscious millennials. The business aims to be the first food truck offering seafood products at an affordable price point. The 3-year financial projections estimate growing revenues from food truck sales, frozen dumpling sales, and catering to eventually become profitable by the 5th month of the third year.
Eelco Baan
“Food Security and Nutrition in an Urbanizing World”
June 06, 2017
Brussels, Belgium
The International Food Policy Research Institute (IFPRI), SNV Netherlands Development Organization, and Welthungerhilfe are jointly organizing a one-day event in Brussels on the eve of the European Development Days to explore the challenges and opportunities of urbanization from a variety of perspectives.
This document provides a summary of trends observed at the Natural Products Expo West conference in March 2016. It identifies several major trends seen at the show, including an emphasis on new product forms and formats, cultural fusion influences in products, a renewed focus on healthy fats in products and diets, and the growth of lifestyle-based consumer tribes. The document also provides examples of products showcased at the event that demonstrate these trends. The information is intended to help companies innovate new products that align with shifting consumer preferences.
Presentation by Karen Hutchinson, Executive Director, Caledon Countryside Alliance at the 2009 Ontario Trillium Foundation professional development conference.
This document provides information for an international business plan to open a sustainable food company in Beijing, China. It discusses key facts about China's economy and issues in its food industry to identify opportunities. The company will use recycled materials, community programs, and efficient operations. It will target the middle class with unique recipes and good customer service while adjusting to local currency, language, wages, and taxes. Financial projections estimate the company will be profitable in its first year.
6. What We Do
Farm2Kitchen works to provide produce to the Shanghai
community in a manner that appeals to the mind, body, and soul.
This is done through a holistic approach emphasizing sustainability
& community. While F2K’s main purpose is to provide the Shanghai
community with ecologically friendly, local produce, founder Lynn
King also created F2K as a means to form a community of like-
minded individuals who wish to experience food together.
“Community supported agriculture
and food for body, mind, and soul”
Boiler Plate
Find local farmers
practicing the newest in
ecologically friendly
farming, from safe
aeration to aquaponics
Foster a community that
strives to enjoy food to its
fullest and aide the world
through opportunities such as
events, meet-ups, and our blog
Farm2Kitchen provides the
resources to local farmers so
that they can sell and
transport their product directly
to individuals in Shanghai
Deliver baskets to
Shanghai locals
containing a variety of
safe, fresh foods, cooking
tips, and recipes
7. Food Climate
Confusion surrounding GMOs
Widespread pest & insecticide usage
Convenience & production outweighing safety
Chinese food scandals
Fear amongst locals & expats
Shanghai’s food safety movement
Slow food movement
International fears
Retaliatory movement to grab-and-go culture
New chapter started in Shanghai
Teaching a lifestyle through events and community
Falsified meats, produce weighted with water
Lack of regulation on the term “organic”
Only recently have laws been passed to initiate change
Unsure what food, water, etc. is considered safe
Fear of fruits and vegetables due to scandals
Locals & expats compromise health for safety
Shanghai hosts Biofach, showing an interest in change
Stricter laws on imports, crop quality, and organic notation
“Organic” can still be bought through shady means
5
10. Political
• Central Committee of the Communist Party of
China
o2007- Developed modernized agriculture
o2008- Improved rural infrastructure
o2011- Increased agriculture water conservancy
investment
o2012- Promoted agriculture research &
development
• CFDA (China Food & Drug Administration)
oHolistic Medicine
oImported food
oNational Health and Family Planning
Commission
oFood Scandals
PESTLE Analysis
11. Economic
• 20% of the worlds pop
• 9% worlds farmland
• High cost of living
oMedian Income Under 25 – 143,347 ¥; 25-
44 – 247,386 ¥; 45-64 – 278,867 ¥; Over 65
– 248836 ¥
oOn average, a 1 bedroom apartment in
the City Centre costs 6,387.89 ¥ compared
to 3,605.13 ¥ outside of the city
oAverage meal at an inexpesive restaurants
is 30.00 ¥
Average meal at expensive restaurant
is about 200 ¥
• Markup on fresh/natural produce
oVarying prices: vegetable stands, mom
and pop stores, high end mall
markets/kiosks
oF2K about 3x regular price, $3 / kilo for
F2K, $8 for mall food
PESTLE Analysis
9
12. Sociological
• Recent food scandals
oFox Meat disguised as beef
oExploding watermelons and pigs
(hormones to make them grow faster,
exploding before they get to market)
oGovernment didn’t fund / reimburse
Chinese new year banquets, so leftover
pigs were all put to waste and thrown
into a river
• Interest in sustainability but and distrust for
food safety
• Foodie/ecofriendly culture
oSlow Food movement
• Ex-pats Driving force
oDifferent standards for food
• Cultural value on healthy food
oNatural/organic food is more expensive
PESTLE Analysis
13. Technology
Small kitchens are common
Web presence
oWebsite, social media, blog
Farming & transportation
oFarmers and Lynn deliver
oPesticides
Legal
• Food Safety Law
oRevised Frequently
• Organic regulations
o“Natural” vs organic
oFrequent inspections
PESTLE Analysis
11
14. Environmental
Pollution
oConcern for many citizens
oLack of arable land in the city
Soil is very polluted
Pesticide use
Organic/natural farms can be located
near farms that us chemicals and
hormones
• F2K focus on sustainability
PESTLE Analysis
16. Six Forces
Buyer Bargaining
Medium Risk
Typical meal: $3
Typical healthy meal: $10-15
Selling lifestyle and education just
as much as produce
Supplier Bargaining
High Risk
F2K has no means of food
production
High supplier raters High prices
Competition
High Risk
Fields, Sherpa’s, Kate and Kimi
17. Six Forces
Substitutes
High Risk
Farmer’s Market
Urban Farming
Grocery stores and mall markets
Mom and pop carts
Threat of New Entrance
Medium Threat
Open Market/ up and coming industry
Must establish credibility and have connections
Minimal farmland
Compliments
Blogs/Video blogs
• Active ex-pat community
• Mommy blogs
Farmers
• Our own
• Farmer’s markets
15
19. Stakeholders
Expats looking for a community
• Upper middle class
• 25-45 years old
• Primarily from Western countries
Health conscious Shanghai residents
• Middle to upper middle class
• 22-35 years old AND 35+ years old
• Hipsters, hippies, health nuts
• Also interested in forming a community
Families
• Looking for fun events and easy recipes
• Also health-conscious
• Less interested in joining F2K family
• Currently seeking out alternate food services
17
20. Market research
Method 1: Content analysis
Cross-examined online presence between
Sherpa’s Delivery and Kate & Kimi
• Social media
• Facebook, Twitter, Instagram
• Website
• Blog
Method 2: In-depth Interviews
One former student abroad
Two American expat’s currently living in
Shanghai
Method 3: Discourse analysis
Looked at expat forums
• Conversations written by or about expats
about the food climate in Shanghai
21. Content analysis
Kate & Kimi
• Aesthetically pleasing &
easy navigation
• English & Chinese
language settings
Sherpa’s
• Efficient for delivery
• English & Chinese
language settings
Kate & Kimi
• Avg. 2.18 likes per post
• Most likes on pictures
from events
Sherpa’s
• Avg 1.04 likes per post
• Most likes on posts
about deals
Kate & Kimi
• Avg 4.88 posts/wk
• Consistent posts
• Variety of pictures
• Showcase events
Sherpa’s
• Posts mainly pictures
of food
• Inconsistent posts
Kate & Kimi
• 3 posts total
Sherpa’s
• Weekly posts
• Aesthetically pleasing
• Easy to navigate
19
22. Aesthetically pleasing
Delivery made easy
Login access
English & Chinese
language settings
Key findings
Not beneficial
Post consistently
Variety of pictures
• Produce
• Events
• Aesthetic appeal
Post consistently
• Recipes
• News articles
• Upcoming events
Form of intimate
communication
Showcase events
Post consistently
23. in-depth interviews
2 Expats who currently live in Shanghai
One student who studied abroad there
for a semester
22 year old male expat living in
Shanghai
Stable income
Spends about ¥140/week on
produce
45 minutes a day cooking
Feels fields is too expensive
Shops in markets
21
24. In-depth interviews
22 year old expat
Felt Fields was too expensive
Shops at local markets
¥240/week on produce
1 hour a day cooking
Eats at home
Would support F2K over a large
corporation
22 year old woman who studied
abroad in Shanghai
Rarely purchased fresh produce
Didn’t have a kitchen/rarely cooked
Felt Fields was too expensive
Spent about ¥30/week on produce
Would often eat out at restaurants
25. Key findings
Convenience determines where people
are getting their food
Variety of places where people can get
their food
• Differences in quality and price
Interviewees were interested in the
connection with farmers that F2k brings
Market research method 3:
Discourse analysis
• Food climate: Unsafe
• Fear amongst expats
• Its possible to buy your way into an
organic label
• People don’t trust food labeled as
organic
23
26. Discourse Analysis
No free time
Eat out at restaurants or grab street food
American food
Upper-middle class
Eat Chinese food when out
Cook American food at home still
Rarely order in
Trying to learn local culture and cooking
More concerned about safety than comfort
Farmer’s market or other “organic” vendors
Seeing fusion foods – comfort + culture
Cook primarily American at home
Guilt when ordering in
Financially less stable; complain Fields is too
expensive
Primary target for F2K
29. Competitive breakdown
¥500 for a month’s worth of weekly baskets
filled with 7 different produce
• ¥17.85 per produce item
Produce is delivered
Not organic
Less variety of produce than competitors
Produce costs about ¥20
• Plus ¥20 delivery fee if order is less than
¥200
Food is delivered
Not organic
Variety of items sold including meat and
poultry, alcohol, and household items
27
30. Competitive breakdown
• Produce costs about ¥25
• Plus delivery fee for orders less than ¥200
• Food is delivered
• Not organic
• Bigger variety of items sold including meat,
poultry and alcohol
• Produce costs about ¥16
• Plus ¥30 delivery fee for orders less than
¥99
• Food is delivered
• All food is organic
• Bigger variety of items sold including meat,
poultry and alcohol
31. Internal Swot analysis
• Farm2Kitchen is cheaper than its competition
• The delivery fee is included with the price of
the baskets
• Farm2Kitchen increases money to farmers
while decreasing the cost for customers
• Both Farm2Kitchen and competition host
events
• Farm2Kitchen and its competition share the
same audience
• Expats
• Health-conscious Shanghai residents
29
32. External swot analysis
• Videos posted on Instagram and blog
• How-to recipe videos
• Videos introducing different farmers that grow
produce for Farm2Kitchen
• Weibo
• Connection to farmers that Farm2Kitchen creates
with its customers
• Lacking strong online presence
• Each competitor has a stable Facebook and
Instagram
• Each competitor has a strong website
• Farm2Kitchen is a new and small company
37. Website overview
Changes made to simplify purchasing
process and integrate social media.
Website formed in SquareSpace.
$26/month for SquareSpace
$20/year minimum for domain
Minimal weekly updates: update
products, add blog posts
35
38. Shopping produce
Two “farmer’s choice” baskets with different
month options; one a-la-carte in different sizes
With custom forms, you can
include: name, address, delivery
info, items to exclude from
baskets, and updateable produce
selection for custom basket
Items can be put on sale &
discounts can be applied via
coupons or promo-codes.
39. Blog
Blog should focus on
personifying
Farm2Kitchen:
interviews with farmers,
recipes, and words of
wisdom relating to F2K’s
values
Try to make each post
unique, and post recipes
when ingredients are in
season
F2K Video Blog Series
Videos create more interaction than their still image
counterparts
Videographer: $150/hr
1 video/month or a month of 1/week could create
engagement and quickly grow web presence
37
40. Social Media Integration
Instagram can be embedded directly into website
Replaces gallery from current site with regular images
Instagram focused on visuals, so highlight mostly events,
recipes, and produce; less on education
Farm2Kitchen
Social Chat
Farm2Kitchen
Official Service Account
Insert WeChat QR codes as images; social QR code must
be updated weekly
F2K Official Service Account capable of processing orders
as well as sending out a weekly newsletter containing
weekly blog post, a recipe, and upcoming events
41. Social media: education
Relevant
background image
Catchy
phrase
Use the same fonts
for all graphics
Factual
Timely
Relevant
to F2K
Explain direct
tie to F2K
Gives some
sort of action
Uses only
hashtags we
wish to be
associated
withRelevant, easy to
remember promo code
Insert URL, then delete
once the page is linked
Use photo of the recipe
made by you!
Recipe featuring
seasonal ingredients, so
this is good for August
Shanghai partners who
sell items we don’t sell
Call to action
Use website discounts
for extra activity
American and Chinese
cultural tie-in
42. Social media: community
Events work well when
related to a holiday
Include F2K keywords
like “fresh” and “local”
Make sure all events
have a communal
aspect – community is
what makes us different
from our competitors
Welcoming to both
newcomers and
current F2K clientele
Search Facebook sizing
charts for most
effective graphic size
Tag partners when
possible
Give notice
significantly before
event
Make promo code
expire a few weeks
after event so it’s
like a prize
Match colors and
combine company
branding
43. Social media: visibility
Relevant hashtags
1 post 1 week out;
1 post day before
Trade social media
advertising with
other on-site
vendors
Make shorter
Instagram post
After event,
make follow-up
post on Instagram
& share to
Facebook
Ultimate goal is
getting people to the
website with these
Don’t give too much
information or there’s no
reason to read the blog
Edit website headline
to make it relevant
and catchy
Give incentive to view
or share post
Can be specifically about
one post or about the
blog in general
44. Events
1 fresh snack to give out as tastings
1 example of a recipe and recipe card
• Something simple like sweet potato fries
Business cards with website & QR code
Tends to cost around $50
Should have a helper or assistant
Costs around $200
Minimal effort post-payment
• 1-2 social media posts tagging event
Shoot for partnerships and donations
• Fair-trade, ecologically friendly, or organic
goods, milk, meat, alcohol
Cooking events can be held in rentable kitchen
spaces
Host around holidays for extra incentive
Purpose is not to make money as much as to
spread F2K’s name and create community
45. Measuring Success
Educational post shares
Lengthy commitments
Attendance at earth-
themed events
Online conversations
Education
Event attendance
Conversation on WeChat
Email list
Farmer/Lynn post
interaction
Community
Visibility
Overall sales
Website hits
Grassroots media coverage
Amount of people using
discount codes
43
46. Tierney Elise Torchin was born to perform. However,
after discovering she was not inclined to be on stage
and only felt driven to sing at small open mics, she
needed to find a new way to harness her interest in
leading and moving others. This led to her interest in
Communications, which she is now pursuing with an
emphasis in Public Relations. She uses her love of
performance as the Marketing Coordinator for a local
nonprofit radio station, and plans to continue along
the paths of music and nonprofits in future endeavors.
Jonny Scoblionko is currently pursuing a Bachelor of Arts in
Communications Studies with an emphasis in Public
Relations from Rollins College. Jonny has been working in
public relations and integrated market for five years and is
currently the Special Events Coordinator for the Rollins radio
station WPRK. Jonny’s passion is sharing experiences and
making others happy. Whether it’s through coordinating an
unforgettable event or promoting a useful product or
service, he ensures that the joy and passion he feels creates a
ripple through the community.
Betsy Faulkner is currently pursuing a Bachelor of Arts Degree in
Communication with emphasis on Pubic Relations at Rollins
College. Currently working as a teaching assistant intern, she
understands that students learn best when they are able to build
a relationship off of trust and respect with their teacher. Betsy
conveys this through empathetic listening and effective
interpersonal communication. She plans to continue in career
paths that allow her to form and maintain relationships with
others through effective communication.