Faraday is a techincal consutancy specialising in bringing academia to the consumer goods industry

1. Faraday*
Faraday is a technical consultancy that delivers
specialist knowledge to the consumer goods
industry. Simply put, our clients get the right
knowledge to make the right decisions throughout
the product innovation process.
Dr. Cathy Barnes
Director, Faraday
*Interpreting Academia, Inspiring Industry

2. Faraday*|Uniquely Positioned
Faraday is part of the University of Leeds; one of the world’s
leading universities. Yet uniquely, Faraday is free to work with
academics from any other university.
…enabling us to bring you the inside track on the hottest
research from around the world.

3. Faraday*|Perfectly Placed
Winning products
Emerging
Technologies
Unique
Academic Consumer
Research Insight
Tools
Faraday’s ability to translate these specialist views into ideas that
could transform your products makes us unique in the marketplace.

4. Faraday*|Expertise
Design-Led Research
Plastic Electronics
Biomimetics
Consumers
Tactile Design
Emotional Design
Nanotoxicology
Bio-polymers
Nanotechnology
Coatings & Barriers New Materials
Emerging Technologies

5. Faraday*|Benefits
Knowledge is power. Faraday’s aim is to take the risk out of
innovation to enable you to launch winning products more often.

6. Before After
Consultancy Case Study:
Optimising Air Care
Reckitt Benckiser wanted to identify the next generation packaging
Nail the Problem device for air care – Air Wick
Find the Brains Design Perspectives: Faraday’s design-led consumer research service
A bespoke research solution delivering:
Present the Facts •A list of prioritised consumer requirements relating to air care devices
•Benchmarking against competitor packaging designs
•A set of actionable design guidelines for device and spray optimisation
A new eco-friendly device that stands out on shelves and delivers the
The Outcomes ultimate user experience. The client saw 40% increased consumption
which led to 30% category growth.

7. Faraday*
For Further Information
Andrew Revel
+44 (0)7817 863726
+44 (0)113 2601804
andrew.revel@faradadayknowledge.com
www.faradayknowledge.com
*Interpreting Academia, Inspiring Industry