Fanta (a Coca-Cola Brand) together with Teenwise Media Group produced an annual series of regional dancing and singing contests throughout Kenyan high schools. Culminating in a year end national competition and award ceremony known as Chaguo La Teeniez Awards the ongoing campaign successfully rebranded Fanta as an exclusive kids drink into a vibrant young adult beverage.

1. 2002-2008
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2. PERMISSION ASSETS
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3. CHALLENGE
GROW THE FANTA IMAGE FROM AN
EXCLUSIVE KIDS BRAND INTO ONE
THAT INCORPORATES THE VIBRANT
YOUNG ADULT POPULATION IN
KENYA
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4. SOLUTION
EXPERIENTIAL EVENTS THAT
FOCUSED ON HIGH SCHOOL
DANCING AND SINGING
COMPETITIONS
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5. RESULTS
REGIONAL WINNERS
PERFORM AT THE
NATIONAL THE CHAGUO
LA TEENIEZ AWARDS IN
CLICK HERE TO PLAY VIDEO FRONT OF THOUSANDS
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7. RESULTS
FANTA RANKED #2 IN
VOLUME SALES BEHIND
THAT OF THE FLAGSHIP
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8. NGARUIYA GITHEGI
TEENWISE MEDIA
“ULTIMATELY, FANTA CREATED KENYA’S VERY
FIRST TEEN CELEBRITIES WHO SERVED UP AS
BRAND AMBASSADORS. THEY WOULD BE SEEN
DRINKING AND HOLDING FANTA BOTTLES, AND
WOULD HEADLINE ALL FANTA CONCERTS.”
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9. YOUTH RESEARCH
PARTNERS IS PROFILING THE
BEST STORIES IN YOUTH
MARKETING TODAY
TO VIEW MORE CASE
STUDIES CLICK HERE
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