This document describes Fanis's strategy for taking online personal branding to new heights. It summarizes how Fanis created a personal branding website showcasing his experience and skills, which received over 80,000 visitors in two days and global recognition. The website utilized various techniques to engage and connect with visitors, including validating Fanis's credentials, showing his personality and interests, and providing useful information. Fanis's unconventional but highly successful approach demonstrates how creativity and passion can help individuals succeed in new markets.

1. fanisnews
taking online personal branding to new heights

2. the problem
Fanis (pha’nis) had a very diverse, exciting,
and demanding career
Fanis didn’t work night & day for the last 10
years to put his career on a piece of paper (aka
resume)
Fanis knew that in a new market they don’t
care about your past (sbt)

3. the solution
a personal online branding site that showcases
Fanis’ past experience, branding skills, social
media abilities and passion, passion, passion!
not just to succeed but surpass every previous
record

4. the result
an online virtual resume unlike any other
80,000 unique visitors in 2 days
reviews by major online portals worldwide
congratulations from CNN’s Editor in Chief and
Head of Social Media.
keeping Fanis sane (creativity keeps him alive he is pretty sure you are the same)

5. PSFK

6. Canadian Broadcasting (CBC)

7. DesignTaxi

8. TrendHunter

9. Time

10. Largest tech site in Brazil (part of Globo.com)

11. details of a winning strategy
Why CNN? A global site everybody is
familiar with. Brain makes
connections quicker.
It can’t just be a copy. Needs to
showcases Fanis creativity, ideas
and diversity in every single pixel.

12. details of a winning strategy
Right from the top screen: explaining his past
experience and what he can do professionally.

13. details of a winning strategy
Title: Encourages curiosity and makes Fanis
appear as an object of desire. Pic to validate he
is real

14. details of a winning strategy
More validation. He is human. He has
humor too. You won’t get bored.
Answering all questions; Who is he
what are his achievements, where
would he love to work?

15. details of a winning strategy
More details. If they
read that far it means
they are interested.
Let’s tell them who
Fanis really is.

16. details of a winning strategy
President Obama: I
approve Fanis.
The video was produced
mainly so users have an
“aha” moment (Boy this guy
is smart!) and share the site
to social media.

17. details of a winning strategy
A Goldendoodle
puppy on Wall Street?
Fanis loves dogs. People
love people who loves
dogs. If you don’t like his
resume you will definitely
like his puppy! Getting to
users’ soft side!

18. details of a winning strategy
United Nations
awards Fanis startup!
International recognition.
Awards always help.
Americans love awards.

19. details of a winning strategy
Photo: Robin Williams
meets Fanis
Americans love celebrities
too.

20. details of a winning strategy
His Twitter killer news
portal
Statistics are often used to
create a clickable title. More
appealing than saying
“Creator of a News Portal”

21. details of a winning strategy
Photos: Inside the loft
he left behind
Old ad technique. Before
you think negatively I stop
you. He left an amazing loft
to follow his dream. It’s not
about the money!

22. details of a winning strategy
Backed by science:
Trilingual and more
Same thing. The fact he is
not native is an asset! And
it’s not Fanis saying so, but
proved by science!

23. details of a winning strategy
Top industry professionals give more validation

24. details of a winning strategy
Opinions, Values, and
what Fanis reads
online. Real
companies don’t just
hire professionals.
They Hire amazing,
emotional, truly diverse,
passionate risk takers.

25. details of a winning strategy
“We are in this together”. Connecting with potential employers.
Making them feel Fanis is already part of their company.

26. details of a winning strategy
Providing useful information and new
services is always a good way to
connect.
By being curious and clicking on the
weather banner the users get
informed about an amazing new
weather fun service. Poncho.com
They will definitely appreciate it and
remember Fanis next time they get
their weather notification!

27. details of a winning strategy
Showcasing Fanis’ diversity when
it comes to new ideas.
From conceptualizing TV formats
and redesigning a major
homepage, to creating social
media ideas for dry-cleaners.

28. above all remember
to check out the footer. Every single detail
matters.
and Fanis’ big words…
“It's not what I've done in the past. But what I
am capable of doing.” Thank you for reading

29. fanisnews
taking online personal branding to new heights