Marketing planning Basically planning involves setting objectives, designing and implementing a programmed to achieve the organisation's objectives and having a monitoring and control mechanism to ascertain whether the planned programme is on track or has achieved its desired objectives. Greenley2 differentiates between corporate planning, strategic planning and operational planning. He says that corporate planning is the organization's overall planning system and its two principal constituent parts are strategic and operational planning. Strategic planning begins with an assessment of an organization's internal and external environments.