SlideShare a Scribd company logo
Ashley Good | 06 June 2013
www.failforward.org
@admitfailure
What’s So Great
About Failure?
3
4
5
Choose the Challenge
6
I do acknowledge my
failures. But no one
else does.
I want to but I fear I
will be judged and
punished.
Need a new norm of talking about
success and failures all the time
7
Confirmation Bias
Empathetic, blameless dialogue to
break down defensiveness and fear
8
9
10
I REALIZED
• Our perception of failure was
flawed
• It is a choice to accept failures,
not ignore deny blame
• We can reframe failures as
learning and practice
11
12
13
Theory
GapGap
Action
Theory to Practice
Four ways to bridge that gap at
your organization:
1. Find and share stories of role
models
2. Build your capacity to share failures
well
3. Share the idea
4. Formalize the failure process
Find Role Models
16
Build Capacity
17
Share the Idea
18
Formalize the Process
Eddie Obeng
Author of World After Midnight
Ability to Learn
PAST NOW~15 YEARS AGO
Innovation is Proportional to
Risk of Failure
Risk
i.e. Likelihood of Failure
Low
Low
High
High
Challenge our instinctive
reactions and choose to
accept failure
22
Reframe our
failures as practice
and learning
23
Theory
Action
GapGap
Commit to turning
theory into action
“Pursue something so
important that even if you
fail, the world is better off
with you having tried.”
- Tim O'Reilly
Founder of O'Reilly Media

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