FACTS International Ghana Limited is a market research agency established in 2010 in Accra, Ghana. It was founded to provide consistent market research services across Africa at an affordable cost. The company operates across Central, East, South, and West Africa through regional representations and country representatives. It offers a range of data collection and analysis services to clients in various industries. FACTS aims to be the leading provider of reliable market information on the continent through its focus on quality, affordability, and timeliness.

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2. Background
FACTS International Ghana Limited, a market research agency, is a limited liability
company established in 2010 in Accra, Ghana.
Cost has been an issue connected with collecting and analysing data in Africa majorly
because there had not been one reliable institution capable of offering market
research services in most of its markets. International as well as local agencies and
corporations resorted to having different suppliers in different countries, markets or
regions. This lack of consistency has resulted in high cost of operation and poor data
gathering reflecting a false view of the facts on the ground, for the most part.
Quality of data has been questioned over time. FACTS International Ghana Limited
was founded with the objective of providing a remedy to these challenges that face
data collection and analysis in Africa.
It is now possible to gather the right information accross the continent with only one
agency, drawing from a wealth of experience at an unbeatable cost.
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3. Strategic Framework
FACTS International Ghana Limited derives her strength within her three pillars framework.
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Vision
To be the continent leading facts
provider
Mission
To provide consistent and
predictable quality raw information
that serves as basis to decision
making for maximum customer and
social satisfaction
Values
Quality
Affordabilty
Timeliness
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4. Coverage
We associate with you wherever your need is within our coverage areas.
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Central
Angola
Burundi
Cameroon
CAR
D.R. Congo
Equatorial Guinea
Gabon
Rwanda
The Congo
East South West
Ethiopia
Kenya
Malawi
Mozambique
Tanzania
Uganda
Zambia
Botswana
Lesotho
Madagascar
Mauritius
Namibia
South Africa
Swaziland
Benin
Burkina Faso
Cape Verde
Cote d'Ivoire
Ghana
Guinea
Guinea Bissau
Liberia
Mali
Mauritania
Niger
Nigeria
Senegal
Sierra Leone
The Gambia
Togo
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5. Service Range
Data Collection
• General Consumer Surveys
• Retail audits
• Mystery Shopping
• Media research
• Desk research
• Social research
• Online surveys
• Products testing
• IDIs
• Focus Group Discussion
• Note taking
• Transcribing
Data Processing
• SPSS
• ASCII
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6. Areas/Industry Experience
• Education
• Farming/Agric
• Finance
• Food and Beverages
• Healthcare/Environment
• ICT/Telecoms
• Oil and Gas
• Security
• Sports
• Well Being
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7. Operations
Coordination
• Regional representations oversee markets within the Central, East, South and West zones
• Markets are managed by country representatives of FACTS or her affiliate partners.
• Clients are handled by seasoned accounts managers
Field Management
• Over 100 field surveyors in every market
• Supervisors and team leaders oversee data collection
• Quality assurance is ensured by supervisors and quality controllers
Consistency
• Standardized trainings and procedures are adhered to in all markets
Confidentiality
• All information and documents and project materials are kept confidential
• Respondents/participants identity and opinion as well as study results are FACTS’ client
property and are meant for research purposes only.
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8. Internal Checks & Controls
Quality stands FACTS International Ghana Limited out. To ensure collected data output is of the
highest standard, basic measures are in place at various levels.
Personnel
• Minimum of Senior High School graduate for field and data entry staff
• At least 2 years experience (for technical/complicated methodologies)
• Team Player
• Confidence & Integrity
Controls
In line with marketing research associations ethics and guidelines, we emphasize the following
controls
Fieldwork Data Processing
• Group interviewing technique – for most studies . Questionnaire checks - 100%
• Accompaniement/spot check – 20% . Systematic data analysis checks - 100%
• Backchecks - 30%
• Manager field Visits - 10%
• Questionnaire editing - 100%
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9. Clientèle
Our client base cuts across the country and the continent. The main are:
Shell/Vivo Energy Ghana
GfK Mystery Shopping UK
GfK Retail South Africa
Added Value South Africa
Added Value USA
The World Justice Project
Ergo USA
GALLUP Inc
Beyond Insights SA
SBO Research Kenya
MMR UK
NORC, Chicago
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10. Management
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NENE MORISHO, Senior Consultant.
Mr. Nene Morisho is the senior consultant of FACTS International Ghana Limited, your contact
point in Africa. He holds a Master degree in Economics and another Master degree in
developmental studies and a PhD in economic geography. He has thought and delivered
speeches on a variety of subjects including project management, development economics,
macroeconomics and statistics and public finance. He played a key role in the research on
climate change and trade in the commonwealth African countries, the research on regional
integration in COMESA, SADC and EAC and several others. He has represented VSF Switzerland in
clusters of food security and rehabilitation of refugees. Endowed with languages, Mr. Morisho
speaks 6 different languages including French, English, German, Swahili, Lingala and
Kinyarwanda
Jumoke Yaa Lafenwa, Research Director.
Ms. Lafenwa has extensive training and experience in the area of project management and
coordination. In the past four years she has served as a project manager, coordinator or team
leader in numerous projects around Africa for both local and international research agencies. In
the capacity of coordinator on these projects, Ms. Lafenwa helped with the development of
questionnaires, coordinated field operations, including enumerator trainings and data collection,
supervised data entry, ensured adherence to project sampling methodology, and engaged in
quality control activities. She holds a B.Sc. in Engineering and an M.B.A. in general management
and is a Project Management Professional graduate and facilitator. She is a member of the
Nigeria Market Research Association NiMRA, the Pan African Media Research Organisation
PAMRO, and European Society of Marketing, Esomar.

11. Management
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• PAPY WAKODOLO, Regional Director.
Mr. Wakodolo is the Regional Director at FACTS. Prior to joining FACTS, he had worked with
several research agencies in the East and central Africa. He holds a bachelor degree in
business administration and an advanced diploma in law. He joined the group as the country
head of FACTS Consulting in the DR Congo. He has over 10 years experience in data
collection and project management and is a member of the Pan African Media Research
Organisation (PAMRO)
• AMOS BOATENG, Associate Director.
Amos Boateng Is an Associate Director of FACTS. A highly talented and enthusiastic Marketer
with great deal of experience in negotiations, conducting surveys, leading focus group
discussions and retail audit to obtain data on competitiors and to examine prices, sales,
method of marketing and distribution. Proven track record of providing highly reliable
information for effective decision making on promotiion, distribution, design, and pricing of
products and services. He holds a BSc. Degree in H. Science and a Post Graduate Diploma in
Integrated Pest Management (IPM) from University of Ghana and Nigeria Institute For Oil
Palm Reesearch (NIFOR) respectively. Prior to joining FACTS, his rich expertise in Agriculture
earned him the position of Chief Agronomist at The Candel Company Limited, a reputable
Agribusiness firm in West Africa.
He currently manages FACTS Agro Input.

12. Management
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• PATRICK MANG, MD.
Patrick is a grassroot researcher who embraced marketing research over 10 years ago
as a field supervisor and graduated within the industry to become a quality controller,
and occupied many functions in research operations; regional manager of operations,
zonal coordinator, country head and general manager, before joining FACTS as MD.
In the course of his duties, Patrick successfully handled numerous clients accounts
with local and international organisations and has a vast experience of the African
continent for having travelled to most of its parts to conduct research surveys.
He holds and advanced diploma in Marketing and entrepreneurship and is a member
of various marketing professional bodies: ESOMAR, NiMRA and PAMRO.

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The Group
• The FACTS International Group aims at building a world class service and information
provision within the African continent; providing predictable quality delivrables to end users
and buyers at the lowest possible cost.
• FACTS currently focusses on market and social research. To render its operations effective
and efficient, three companies make the group: FACTS International Ghana Limited,
FACTS Consulting DR Congo, and FACTS Nigeria Limited
• FACTS International Ghana Limited is a member of the Pan African Media Research
Organisation (PAMRO) and listed in the Esomar directory.

14. Contacts
FACTS International Ghana Limited
Postal Adress: P.O. Box MS 209
Mile 7 – Accra
Ghana
Location: B816/10, Feo Eyeo Close (Behind TV Africa)
Awodome Estate - Accra | Ghana.
Tel: +233 (0) 302 248 076
Cell: +233 (0) 273 623 230 | 263 260 009
Email: facts@facts-int.com
Website: www.facts-int.com
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15. Contacts
FACTS International Nigeria Limited
Location: Left Wing | 1st Floor | 31, Unity Road | Off Toyin Street
Ikeja - Lagos
Tel: +234 (0) 8135525515 | 8093264258
Email: facts@facts-int.com
Website: www.facts-int.com
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