This document analyzes Facebook stats from 750 pages between April and May 2012. It finds that larger pages with over 500k fans represented about 10% of total likes during this period. Fan growth and engagement ratios were similar overall but smaller pages under 1M fans had slightly higher engagement. Certain categories like confectionery underperformed while candy and ice cream did better. Individual page performance varied significantly within categories. Kraft had higher engagement than peers due to a popular Brazilian page but engagement declined toward the end. Oreo saw a burst of new fans in mid-April. Standard deviation of posting and growth can help categorize page strategies.