SlideShare a Scribd company logo
Edmonton’s image has long been seen as a major problem
Edmonton City Council funds grassroots creation of new images
This remains a risk-friendly, respectful and creative city
Our first Face of Edmonton is revealed
The “e” circumscribes
the now completed
Anthony Henday
around Edmonton
and is transected by
our river valley.
2014
2015
We encourage everyone to
2015
People think out of the box in
2016
We are proud of things that are
2017
We direct people to this gateway
2018
We play games like Tic-Tac-Toe with our places
2020
We welcome the diversity of life in all its colours
2021
We seek to represent all places in this land
2022
Alberta’s capital city is Canada’s global leader
We welcome submissions for the new
Face of Edmonton that are:
• Able to reflect the ancestry, diversity and
aspirations of our region and its river valley
• Accessible and safe for anyone,
• Elemental: 1 color, scalable, readily discernible
at 200 x 200 pixels
Note: your design can but does not need to include an “e” transected by the river
2023
Face of Edmonton engagement stages:
1. Indigenous peoples from September
2. Art & Design community + (1) from October
3. Business, charity and government leaders
and (1-2) thereafter
Representatives of the above groups will be invited to
give go / no-go decisions and comments in late 2023
4. Edmontonians including from (1-3) in 2024
Why submit a design concept?
1. Gain exposure of your designs & events
2. You own and can sell or license your designs
3. We offer to help produce, sell and distribute
merchandise with your winning design, you
receive at least 50% of the net proceeds
4. Learn from and give back to the people and
places you love
Submit your design concept here
https://www.edmontonriver.com/face.html
The winner is decided by popular vote
and then announced by May 1, 2024

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Face of Edmonton

  • 1.
  • 2. Edmonton’s image has long been seen as a major problem
  • 3. Edmonton City Council funds grassroots creation of new images
  • 4. This remains a risk-friendly, respectful and creative city
  • 5. Our first Face of Edmonton is revealed The “e” circumscribes the now completed Anthony Henday around Edmonton and is transected by our river valley. 2014
  • 7. 2015 People think out of the box in
  • 8. 2016 We are proud of things that are
  • 9. 2017 We direct people to this gateway
  • 10. 2018 We play games like Tic-Tac-Toe with our places
  • 11. 2020 We welcome the diversity of life in all its colours
  • 12. 2021 We seek to represent all places in this land
  • 13. 2022 Alberta’s capital city is Canada’s global leader
  • 14. We welcome submissions for the new Face of Edmonton that are: • Able to reflect the ancestry, diversity and aspirations of our region and its river valley • Accessible and safe for anyone, • Elemental: 1 color, scalable, readily discernible at 200 x 200 pixels Note: your design can but does not need to include an “e” transected by the river 2023
  • 15. Face of Edmonton engagement stages: 1. Indigenous peoples from September 2. Art & Design community + (1) from October 3. Business, charity and government leaders and (1-2) thereafter Representatives of the above groups will be invited to give go / no-go decisions and comments in late 2023 4. Edmontonians including from (1-3) in 2024
  • 16. Why submit a design concept? 1. Gain exposure of your designs & events 2. You own and can sell or license your designs 3. We offer to help produce, sell and distribute merchandise with your winning design, you receive at least 50% of the net proceeds 4. Learn from and give back to the people and places you love
  • 17. Submit your design concept here https://www.edmontonriver.com/face.html The winner is decided by popular vote and then announced by May 1, 2024

Editor's Notes

  1. The e can still be seen because of the industrial zone in the SE, which sits between railway line going NE and whitemud running east. If this is seen as a face with a speaking mouth, then Sherwood park looks like a voice bubble
  2. Edmonton has attracted a lot of attention regarding its rebranding exercises, and portraying this place in a positive light remains an important issue. We’d like to help, and we’re convinced that this is a solvable problem.
  3. Or depicted in the minimalist version that focuses just on Edmonton and its river
  4. Or say merry Christmas, with e=angel and t = trunk
  5. Edmonton in a box is designed to showcase how we think different, outside the box ideas can flourish here. This is our most popular line drawing to date, especially with youth who are looking for a new way to identify with Edmonton
  6. The Edmontonian e can be dressed up celebrate the many great things made here
  7. Edmonton word puzzle includes a pyramid that represents the recurring architecture including at city hall. The letters can be connected to make words 87 in total, including several that form sentences More than any other city in Canada Edmonton says a lot.
  8. Edmonton word puzzle includes a pyramid that represents the recurring architecture including at city hall. The letters can be connected to make words 87 in total, including several that form sentences More than any other city in Canada Edmonton says a lot.
  9. A compass looking a little like a drop of liquid With Edmonton inside representing the gateway to the north
  10. A compass looking a little like a drop of liquid With Edmonton inside representing the gateway to the north
  11. A compass looking a little like a drop of liquid With Edmonton inside representing the gateway to the north
  12. I thank you for your time. We’re a family based organization based in Edmonton. Creating unique designs to be shared with the people Due the potential importance we’ve trademarked the e Demonstrated the value and resonance with the people and visitors We look forward to working with you We’ve had positive feedback from Ryan Kelly – mayors office, Councillors Michael Oshry Mike Nickel Ronna Bremer, Director of Image, Brand, and Marketing in Corporate Communications Why are we doing this – billion dollar gap in image vs reality of Edmonton, to convince our family to move here from UK (tough decision), co-workers to move (they didn’t), to recruit new employees (only local), to fundraise for cancer (starting), to get grants (tough), compete to host intl conferences (lost to Boston)
  13. I thank you for your time. We’re a family based organization based in Edmonton. Creating unique designs to be shared with the people Due the potential importance we’ve trademarked the e Demonstrated the value and resonance with the people and visitors We look forward to working with you We’ve had positive feedback from Ryan Kelly – mayors office, Councillors Michael Oshry Mike Nickel Ronna Bremer, Director of Image, Brand, and Marketing in Corporate Communications Why are we doing this – billion dollar gap in image vs reality of Edmonton, to convince our family to move here from UK (tough decision), co-workers to move (they didn’t), to recruit new employees (only local), to fundraise for cancer (starting), to get grants (tough), compete to host intl conferences (lost to Boston)
  14. Seven Sacred teachings are: Wisdom (beaver), Love, Respect, Bravery, Honesty, Humility, and Truth