The document is an advertisement from a consulting and training company called FabriCounsel. It summarizes that many dry cleaning businesses focus on price and speed to compete but few focus on quality. It argues that quality cleaning comes from training, and that businesses can differentiate themselves and find profitability by investing in training and developing a reputation for quality customer service rather than just low prices. The ad encourages dry cleaners to get training from FabriCounsel to help their business succeed and stand out from competitors.

1. FabriCounsel Consulting and Training Concord, North Carolina, USA Martin L. Young Jr. 340 Church Street North 704-467-1969

2. Hello !

3. The marketplace is filled with CLEANERS

4. The consumer is faced with choosing a cleaner

5. Many cleaners have chosen to market themselves on… PRICE

6. Many cleaners have chosen to market themselves on… SPEED

7. Some cleaners have chosen to market themselves on… PRICE & SPEED

8. Few cleaners in today’s marketplace have chosen to market themselves on… QUALITY

9. Until Now

10. There is a pent-up demand for more than “processing”

11. Reliable stain removal is difficult for the consumer to find in today’s marketplace

12. Attention to Detail has become a victim of “productivity”

13. Trained Customer Service has given way to the “order taker”

14. Some cleaners say stain removal is….. “Too Risky”

15. Some cleaners say Attention to Detail is….. “Too time consuming”

16. Some cleaners say training CSR’s is….. “Too expensive”

17. But, some cleaners know these things are….. “PROFITABLE”

18. Knowledge, in any business, is POWER

19. Power in the marketplace is….. PROFIT

20. Anyone, yes…Anyone can meet or undercut your price

21. Anyone, yes…anyone can give fast processing

22. But… Can you meet or exceed your competitors quality and service ?

23. You can differentiate yourself by QUALITY

24. Quality comes through TRAINING

25. Invest in yourself

26. Invest in your business

27. Set yourself apart from the “me too” cleaners

28. Marketing is foolish without the technical skill to back it up

29. SUCCESS only takes Knowledge and Effort

30. Your road to Excellence starts now…..

31. RIGHT HERE !!!

32. Get the training

33. Get the information

34. Go beyond a “me too” business model

35. to a “value added” business model

36. Set yourself apart with FabriCounsel