Hey

1. Branding Assignment FA 102A Chris Aborisade
FA102a, Research, Product Proposal
and TransMedia Explorations

2. Assignment One, Research
“National Geographic | Beyond Human: how
humans are shaping our own evolution”
Branding Assignment FA 102A Chris Aborisade
http://www.kurzweilai.net/national-geographic-beyond-
human-how-humans-are-shaping-our-own-evolution

3. - Our goals as humans is to extend who we are
Branding Assignment FA 102A Chris Aborisade

4. - Our bodies, our brains, and the machines
around us may all one day merge
Chris AborisadeBranding Assignment FA 102A

5. - We are the animal that tinkers
ceaselessly with our own limitations.
Chris AborisadeBranding Assignment FA 102A

6. Telepathy Could Very Well Be a Reality
Chris AborisadeBranding Assignment FA 102A
Assignment One, Future Product or Service
- Makes it easer to get in touch with people
- You know how people REALLY feel about things
- Easy and reliable to use

7. DIRECTX
AWhole NewWay of Communication
What were the keywords that inspired the name ?
-Evolution
-Visionary
-Goals
https://www.kurzweilai.net/national-geographic-beyond-human-how-humans-are-
shaping-our-own-evolution

8. The Naming Process
I named this device “DIRECTX” because it’s a whole new way of
directly sending messages like no one has ever experienced before.

9. Stronger
By Kanye West
https://genius.com/Kanye-west-stronger-lyrics

10. LANGUAGE
-Trustworthy
-Entertaining
-Candid
PURPOSE
-Sell
-Enhance
-Produce
PERSONA
-Better
-Faster
-Stronger
TONE
-Resourceful
-Greatness
-Beneficial

11. How to Have a Successful
Twitter Campaign
*VERY USEFUL*

12. Know Your Industry and
Competitors
-It is very
important that you
know your industry
well as well as
how it works
-Understand your
battlefield, know
how your
competitors are
moving
https://www.webseoanalytics.com/blog/12-tips-for-developing-a-
successful-twitter-campaign/

13. Repeat Your Tweets
-If 94% of tweets are retweeted within the first hour, you need to be able to
get your tweets seen from different twitter audiences throughout the day
-This step is very crucial if your followers are living in various time zones
throughout the globe
https://www.convinceandconvert.com/social-media-
measurement/six-timely-tips-for-twitter-success/

14. Make Your Tweets Visually
Pleasing & Entertaining
-In order for your tweets
to reach a broader
audience, you want your
tweets to be engaging.
-Have fun creating tweets
but make sure that the
message is still clear
https://www.hostgator.com/blog/how-to-run-a-successful-twitter-campaign/

15. “Jump into the future with…DIRECTX: A
Whole New Way of Communication
#JumpIn”

16. “Messages Just Became More #Safe
with…DIRECTX”

17. “Ever wanted to say something to someone
without others knowing? Look no further with
#DIRECTX”

18. Tweets #1

19. Tweets #2

20. Tweets #3

21. Analytics (bit.ly)

22. Analytics (Twitter)

23. Analytics (Twitter)

24. Sound Design Exploration:
Promotional Podcast Intro
https://soundcloud.com/chris-aborisade/direct-x-final-mp

25. Final Frames for Motion Graphic Exploration

26. Motion Graphic Exploration, Final Video
https://www.youtube.com/watch?v=CsZyRPEfiLk