2. Art Director | Multimedia and Graphic Designer
About me
I am an Art Director | Multimedia and Graphic Designer with more than
fifteen years experience managing print/digital projects.
As a creative person, I help people to tell stories.
Since 2010, I’ve worked as Senior Multimedia and Graphic Designer
leading the design team for Ipsos Australia. My work consisted of
visualising data, from simple data visualisation and infographics to
interactive data visualisation. It’s very challenging work but it’s also
incredibly rewarding. In this role, I also managed the production and
execution of other projects including illustrations, publishing, print,
banners, EDMs, survey design, and websites.
In a world where data is now more available than ever before,
the skill of understanding it still rests with a few, so data visualization
makes it more approachable and accessible to a broader audience. I
love to be able to put a touch of art (and irony sometimes) into the cold,
dry numbers.
I began my career as a photographer while studying at the Brera
Academy of Fine Arts in Milan, where I started working on my first
design projects. Since then I have worked with several busy creative
agencies in Milan, where I forged my skills across multiple projects
including print and digital design.
I never take things for granted - I always search for the best and most
practical way to face a problem and I like to put myself on the line when
needed, pushing the creative boundaries as far as possible.
My ambition is to become a good Creative Director.
Recent Emplyment
June 2016 - Feb 2017
Design Manager at Pepper
March 2016 - May 2016
Senior Designer (Contract) at Tag Worldwide (PwC client side)
August 2015 - February 2016
Information Designer (Contract) at Deloitte Australia
June 2015 - August 2015
Creative Designer and Animator (Contract) at BWD Creative
January 2015 - April 2015
Senior Digital Designer and Art Director (Contract)
at Fox Sports Australia
March 2010 - January 2015
Senior Multimedia and Graphic Designer at Ipsos Australia
1996 - present
Freelance photographer
3. Art Director | Multimedia and Graphic Designer
Infographics
Client: Fox Sports Australia
Series of sport infographics for editorial, social media and broadcast.
See more on @FoxSportsLab
4. Art Director | Multimedia and Graphic Designer
Infographics
Client: Microsoft/Ipsos
Life on Demand. Booklet + infographics
See more on paratici.com
5. Art Director | Multimedia and Graphic Designer
Infographics
Client: emma
Series of infographics for the launch of emma
See more on paratici.com
6. Art Director | Multimedia and Graphic Designer
Infographics
Client: The Mind and Mood Report
Infographic presentation in 20+ slides
View the whole presentation here
7. Art Director | Multimedia and Graphic Designer
Dataviz
Client: Fox Sports Australia
Series of sport infographics for editorial and social media.
See more on @FoxSportsLab
8. Art Director | Multimedia and Graphic Designer
Dataviz
60%
50%
40%
30%
20%
10%
0%
What would you say are the three most important issues facing Victoria?
THE TOP ISSUES FACING VICTORIA
JULY TO SEPTEMBER 2014
BASE: representative sample of c.750 Victorian adults aged 18+ each quarter, interviewed online
healthcare
cost of living
unemployment
crime
transport
2013 201420112010 2012
Nov - Dec Apr - Jun Oct - Dec Apr - Jun Oct - Dec Apr - Jun Oct - Dec Jan - Mar Apr - JunJan - Mar Jul - Sep Jan - Mar Jan - Mar Jul - Sep Jul - SepJul - Sep
KEY COMPARISONS
HEALTHCARE
COST OF LIVING
TRANSPORT
UNEMPLOYMENT
CRIME
VICTORIA REST OF AUSTRALIA MELBOURNE
REST OF
METROPOLITAN AUSTRALIA
REGIONAL VICTORIA REST OF REGIONAL AUSTRALIA
42% 42%
37% 32%
27% 24%
26% 34%
27% 21%
49% 49%
40% 36%
32% 29%
27% 33%
22% 11%
44% 45%
38% 33%
29% 26%
26% 34%
25% 17%
denotes significant difference (July to September 2014)
Jennifer Brook
jennifer.brook@ipsos.com
@Jen_IpsosSRI
Dan Evans
dan.evans@ipsos.com
@DanIpsosSRI
IN SUMMARY
As we close on November’s election, the issues of most concern to
Victorians’ have remained largely unchanged for some time.
Anxiety around ‘Healthcare’ continues to lead the way, a few lengths
ahead of the peloton; a pack that includes relative newcomer but now
mainstay ‘Unemployment’, ‘Crime’, ‘Cost of Living’ and our (uniquely
Victorian) worries around ‘Transport’.
When the Liberal-National Coalition took office in November 2010, just
eight percent of Victorians cited ‘Unemployment’ as one of the top three
issues facing our state. It was the 13th most important issue and barely
rated a mention from Messrs Brumby and Ballieu in the lead up to the
poll. This reflected an unemployment rate that was only a shade over
five percent, had been below six percent for the best part of ten years
with workforce participation was on a slow continuous incline.
Sensibly, the focus was elsewhere.
Fast forward four years and ‘Unemployment’ is now the second most
important issue facing the state. Our unemployment rate is bordering on
seven percent (6.8%) for the first time in fifteen years and workplace
participation has contracted to levels not seen since the early 1990s.
Clearly, this change in fortunes has presented challenges for the
Coalition during its first term.
We have written before about issue-link. Issue-link occurs when discrete
policy is announced as a vehicle to address multiple issues of acute
concern. As observed in earlier editions, the Coalition’s ability to
issue-link their game-changing Protective Services Officer (PSO) policy
from 2010 addressed two of the greatest concerns of the day:
‘Crime’ and ‘Transport’. It proved a winner.
The challenge for both major parties will be to find credible means to
issue-link their programs, policies and election promises with concerns
around ‘Unemployment’.
Both parties are taking mature and distinct infrastructure agendas to
this election. The Coalition framed their May budget with an
infrastructure program and self-described ‘jobs bonanza’ –
rewarding Victorians for three years of conservative fiscal
management by promising to deliver the Airport Rail Link,
Melbourne Rail Link and the western section of the East-West Link.
The ALP has pressed their alternative: Project 10,000, a plan to
remove Victoria’s 50 worst railway crossings and create 10,000 jobs
in the process.
More recently, the ALP advised that if elected they would not deliver
the approved eastern section of East-West Link. A contentious move,
given the project has been awarded and would otherwise proceed to
construction in 2015.
Nationally, Australians are more likely to have confidence in the ALP to
manage ‘Unemployment’ relative to the Coalition. The ALP is
considered more ‘worker-friendly’ and this should present a natural
advantage to Daniel Andrews given current concerns around
unemployment. In saying this, Mr Andrews’ bold decision to halt
delivery at five minutes to midnight could have Victorians questioning
just how worker-friendly he really is.
While the outcome is unknown, you can be sure that jobs will be the
hottest political topic in Victoria over the next two months.
NapthineBaillieu
Anxiety recedes by ten percent in six months to June 2012
Still a top issue but has second consecutive quarter below 30%
Lowest point since surveying began
July 2011 (U: 5.1%, P: 65.5%) July 2012 (U: 5.4%, P: 65.3%)
Victorians’ concerns around Cost of Living peak
July 2013 (U: 5.7%, P: 64.9%)
Jan 2011 (Unemployment: 5.0%, Participation: 65.9%)
Jan 2013 (U: 6.1%, P: 64.8%)
Jan 2014 (U: 6.4%, P: 64.7%)
July 2014 (U: 6.8%, P: 65.2%)
Anxiety doubles in six months to June 2012 as iconic manufacturers
lay-off staff and swathe of companies enter voluntary administration
Jan 2012 (U: 5.1%, P: 65.0%)
Moves from 4th to 2nd most important issue in wake of federal and state budgets backing
different tunnel projects. Preliminary works begin on East West Link cross-city road tunnel
Most important issue facing Victoria and the first time a majority of the state have been concerned about any one issue
25%
30%
5%
4%
25%
12%
HEALTHCARE
0% 10% 20% 30% 40% 50%
LIB-NAT
ALP
GREEN
OTHER
DON’T KNOW
NONE
AGE GENDER
= September 2013
29%
24%
4%
3%
25%
13%
COST OF LIVING
0% 10% 20% 30% 40% 50%
36%
23%
4%
3%
24%
10%
THE ECONOMY
0% 10% 20% 30% 40% 50%
24%
35%
5%
3%
23%
10%
EDUCATION
0% 10% 20% 30% 40% 50%
26%
29%
4%
3%
25%
13%
UNEMPLOYMENT
0% 10% 20% 30% 40% 50%
DanEvans
dan.evans@ipsos.com
@DanIpsosSRI
IN SUMMARY
Anniversaries are observed, some with joy others with sadness.
In a political cycle, anniversaries are used as pause points;
an opportunity to compare where we are against where we were and
where we are against where we were promised to be.
In September, Tony Abbott notched up his first year as Prime Minister,
presenting an opportunity to review what the top issues facing Australia
are relative to what they were, just one year ago.
‘The Economy’ is currently the top issue facing Australia ahead of
‘Healthcare’ and ‘Unemployment’. Anxiety around ‘The Economy’ has
been consistent and acute, topping the chart as the most important
issue facing the nation on nine occasions over the past twelve months.
Australians have been more concerned about ‘The Economy’ during this
previous twelve months than at any stage during the Gillard-Rudd era.
Perhaps of greatest concern for this government is the public’s
diminishing confidence in their capability to manage the Economy;
long considered a natural strength of – and currency for – the Coalition.
In September, 36% of Australians selected the Coalition as the political
party most capable of managing ‘The Economy’ relative to 41% one
year ago. While this represents a reasonable decline, the ALP is not
feasting on the benefits. In fact, the proportion selecting the ALP has
been constant, and is currently 23% relative to 24% one year ago.
Most recently, one out-of-every four (24%) Australians selected ‘Don’t
Know’ when asked which political party is most capable to manage
‘The Economy’ relative to 16% just one year ago.
This migration of preferences from the Coalition to uncertainty is not
unique to ‘The Economy’, with a similar trend observed with concerns
around ‘Unemployment’. In both examples, as Australians anxieties
rose, their confidence in the Coalition to deliver diminished.
In the grand scheme, political anniversaries are not end points, mere
chapters. And, with two chapters yet to be written, the Coalition will
be doing everything it can to regain the confidence lost during this
previous twelve months.
MOST CAPABLE OF MANAGING...
18 - 29
the economy the economy healthcare the economy healthcare the economy healthcare
37%
30 - 49
41%
50+
51% 46% 44% 44% 45%
Please select the political party that you believe is most capable of managing each of the following issues
What would you say are the three most important issues facing Australia?
MOST IMPORTANT ISSUE FOR...
THE TOP ISSUES FACING AUSTRALIA
SEPTEMBER 2014
LOCATION
2013 20142010 2011 2012
healthcare
cost of living
the economy
education
unemployment
60%
50%
40%
30%
20%
10%
0%
Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep
Cost of living concerns most acute in month prior to ‘Carbon Tax’
Concerns around healthcare return as
anxieties around cost of living subside
Prime Minister Gillard announces there will be a price on carbon
Jan 2011 (RBA Cash Rate: 4.75%)
Federal Treasurer, Wayne Swan, forecasts budget deficit of $18 billion (1.1% of GDP)
Jan 2014 (U: 6.0%, P: 64.6%)
Jan 2014 (RBA CR: 2.5%)
July 2013 (RBA CR: 2.75%)
Jan 2013 (U: 5.4%, P: 65.2%)
July 2012 (RBA CR: 3.5%)
Jan 2013 (RBA CR: 3.0%)
July 2014 (U: 6.1%, P: 65.2%)
July 2012 (U: 5.2%, P: 65.1%)
Jan 2012 (U: 5.2%, P: 65.1%)
Jan 2012 (RBA CR: 4.25%)
July 2014 (RBA CR: 2.5%)
July 2011 (U: 5.1%, P: 65.4%)
July 2013 (U: 5.7%, P: 65.0%)
Jan 2011 (Unemployment: 5.1%, Participation: 65.5%)
BASE: representative sample of c.1,000 Australian adults age 18+ each month.
Surveys are conducted online using the I-view Online Omnibus (www.iview.com.au/omnibus.aspx)
AbbottRuddGillard
Highest ever concern around the economy coincides with federal budget
The Abbott Government's Mid-Year Economic
and Fiscal Outlook statement forecasts dire outlook
Five days of disaster. $135B wiped from ASX in one week
Client: Ipsos Public Affairs
The Issues Monitor Series is a monthly infographic to represent the state
of the nation on the most important issues according to surveyed people.
See more on ipsos.com.au
9. Art Director | Multimedia and Graphic Designer
Dataviz
Client: Ipsos Australia
Dashboard dataviz template for internal reports
10. Art Director | Multimedia and Graphic Designer
Interactive Dataviz
Client: emma
Out of home dining - interactive report
View the full interactive infographic
11. Art Director | Multimedia and Graphic Designer
Animations
Client: Ipsos MediaCT
Video animation to showcase the new MediaCT product,
used worldwide in external and internal presentations
View the animation on paratici.com
Client: Ipsos MediaCT
Video animation to showcase the new MediaCT product
used worldwide in external and internal presentations
View the animation on ipsos.com.au
12. Art Director | Multimedia and Graphic Designer
Video
Client: emma
emma methodological video
View the video on Vimeo
