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Video UGC
Pandora.TV CTO 김동희 Jedi.Kim@Pandora.TV
1 KRnet 2008
“Transformers” & “The Butterfly Effect”
2
KRnet 2008
Evolution of the Value Chain
Convergence & Globalization
Video
UGC
Convergence
Globalization
3
KRnet 2008
Convergence
Case study
Mobile Phone
Full Browsing
OZ, iPhone
PMP
Portable Game Devices
IPTV
DID(Digital Information Display)
Airplane, Subway, Department
e.g.
Old newspapers in restrooms
Fitness videos in fitness centers
4
KRnet 2008
Globalization
Case Study
YouTube
Pandora.TV
Japan 16%, US 4%, Others 2%
e.g.
ヨン様(YonSaMa), Dream concert(東方神起,TVXQ)
5
KRnet 2008
Value of Longtail
Video UGC
Traditional Web 2.0 Contents
Video UGC
with Convergence & Globalization
6
KRnet 2008
Issues
Storage
High Performance Storage
Delivery
CDN
Filtering
Legal Issues
Search
Text based search engine
Transformation
Server side Trans-Coding
Player
Adobe Flash Player’s limitation
7
KRnet 2008
Storage
Case study
Huge Library
> 500 TBytes
Concurrent connections
> 100,000
> 50Gbps
Price
> $2,000,000(Storage)
> $80,000(Maintenance + extra cost(License fee) ) per year
NEW videos uploaded per month
> 20TBytes (> $60,000)
8
KRnet 2008
Storage
Technology
Low cost
< $1,000 per TBytes
Understands Content
Hot or Cold content
Segment based caching
Optimization for Video files and P2P tech.
Automatic backup
Replication
Scalability
UGC
ETRI’s OASIS
9
KRnet 2008
Delivery
10
KRnet 2008
Delivery
Case Study
Stage6(DivX, Inc.)
Limelight CDN
Cost
About $1 Million/month
Shutdown on Feb 25, 2008
”Serious Drama, And Lots Of Stupidity, Behind Stage6
Shutdown”
Global Delivery
Global IP network cost
3x expensive in Korea
Latency
Mirroring of whole contents at (1st US, 2nd EU, 3rd JP, 4th CN)
Uploading Server(1st US, 2nd………)
Hybrid P2P
CDN(Stable Delivery) & P2P(Low Cost Delivery) + Origin(?)
11
KRnet 2008
Filtering
Clones’ problem
Storage efficiency
Delivery efficiency
Copyrighted contents
Monitoring based on CMS
Automatic deletion
Tech.
YouTube’s Audiable Magic
Content DNA mechanism
Content copyrighter generate DNA code from original Contents
Detect same DNA code from Video library
ETRI’s DRM team
12
KRnet 2008
Searching
Current Search engine’s limitation
Text based Indexing
Use Still images(Thumbnail image) of Videos for Result of
Search
Ranking algorithm only for Web pages
New Crawling & Ranking, UI
13
KRnet 2008
KRnet 200814
Thank
ありがとうございます。
감사합니다.

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F1-4