For global cosmetic companies, China is no longer just an “emerging” market; it has become the place to be. With the highest growth rate in the world, China promises big opportunities - but also
big challenges. More and more Western brands are trying to understand the desires of Chinese
consumers;; which products will appeal to their needs and tastes and which are the best and most
relevant ways of communicating with them?
Chinese consumers love Western brands. However, they are beginning to seek out local cosmetic brands because these brands have a deeper grasp on Chinese needs and culture. It therefore becomes a necessity for global cosmetics companies to develop a localized approach to the Chinese market.
This paper examines how online co-creation can help engage creative Chinese consumers with
Western brands. As a result, Chinese consumers can assist foreign cosmetics companies in localizing and developing more relevant products for their own markets.
Neiwai China market strategy report by Daxue consulting and Double V consultingDaxue Consulting
Daxue Consulting partnered with Double V. Consulting to answer the question "What does it take to become a top Chinese fashion brand" by analyzing the strategies of four of the fastest-growing Chinese fashion brands - NEIWAI, MAIA ACTIVE, Li Ning (China) Sporting Goods Co. and YIN Fine Jewelry.
Winona China market strategy report by daxue consultingDaxue Consulting
China has become the world’s second largest beauty market since 2019 and more Chinese beauty brands start to rise in the market. In order to study the 2021 C-beauty trends that brands don't want to miss, daxue consulting investigated the market strategies of four of the top C-beauty brands, 1) Perfect Diary 2) Florasis 3) HomeFacial Pro 4) Winona.
Branding concepts in the context of China report by daxue consultingDaxue Consulting
What branding methods work in the middle kingdom? In this comprehensive branding report, we dissect branding concepts in the context of China. Read the full report to learn:
A. The breakdown of brand touch-points in China
B. Daxue consulting's process for naming a brand in Chinese
C. What to consider to perfect your brand message to China
D. How concepts like tribes, nudge marketing, customer sweet spots are applied in China
E. Successful branding case studies of both foreign and Chinese domestic brands
And much more!
Yin jewelry China market strategy report by Daxue consulting and Double V con...Daxue Consulting
Daxue Consulting partnered with Double V. Consulting to answer the question "What does it take to become a top Chinese fashion brand" by analyzing the strategies of four of the fastest-growing Chinese fashion brands - NEIWAI, MAIA ACTIVE, Li Ning (China) Sporting Goods Co. and YIN Fine Jewelry.
Neiwai China market strategy report by Daxue consulting and Double V consultingDaxue Consulting
Daxue Consulting partnered with Double V. Consulting to answer the question "What does it take to become a top Chinese fashion brand" by analyzing the strategies of four of the fastest-growing Chinese fashion brands - NEIWAI, MAIA ACTIVE, Li Ning (China) Sporting Goods Co. and YIN Fine Jewelry.
Winona China market strategy report by daxue consultingDaxue Consulting
China has become the world’s second largest beauty market since 2019 and more Chinese beauty brands start to rise in the market. In order to study the 2021 C-beauty trends that brands don't want to miss, daxue consulting investigated the market strategies of four of the top C-beauty brands, 1) Perfect Diary 2) Florasis 3) HomeFacial Pro 4) Winona.
Branding concepts in the context of China report by daxue consultingDaxue Consulting
What branding methods work in the middle kingdom? In this comprehensive branding report, we dissect branding concepts in the context of China. Read the full report to learn:
A. The breakdown of brand touch-points in China
B. Daxue consulting's process for naming a brand in Chinese
C. What to consider to perfect your brand message to China
D. How concepts like tribes, nudge marketing, customer sweet spots are applied in China
E. Successful branding case studies of both foreign and Chinese domestic brands
And much more!
Yin jewelry China market strategy report by Daxue consulting and Double V con...Daxue Consulting
Daxue Consulting partnered with Double V. Consulting to answer the question "What does it take to become a top Chinese fashion brand" by analyzing the strategies of four of the fastest-growing Chinese fashion brands - NEIWAI, MAIA ACTIVE, Li Ning (China) Sporting Goods Co. and YIN Fine Jewelry.
Mind the BRIC - How to successfully conduct open innovation projects in bric ...Pulsar Platform
Delivered at the MRS UK New Product Development Conference, March 9th 2011
Many of the largest global businesses are headquartered in the Western world, often with innovation activities centralized and driven directly from these headquarters.
This paper focuses on the differences inherent between these markets based on Faceʼs experience of innovating in developing markets over the last couple of years. It will talk about our experiences gleaned from working in 3 of these BRIC markets specifically – Brazil, India and China, and show the lessons learned about the crucial differences in approach and mentality required to co-create successfully NPD breakthroughs in these markets.
Written by:
Esther Garland, Associate Director, Face and Marilena DʼAmone, CMI Director Emerging Markets, Reckitt Benckiser
Pauline is a young French professional who graduated in Entrepreneurship and Innovation at SKEMA, Suzhou, China. After working in different sustainability-focused startups and in a Parisian incubator for web startups, she is now China coordinator for GROUPE SOS, one of the foremost European social enterprises. GROUPE SOS fights against poverty and social exclusion, and also supports social entrepreneurs through consulting missions, incubation programs and impact investing. After exploring the local market of social economy, she is starting to work on some co-created projects with local actors in order to foster social entrepreneurship in China.
The Social Express is a non-profit that organizes original trips to support the social entrepreneurship sector and its actors while training the youth to be more impactful. After a trip to Paris and Bucharest last year to work on the 10 entrepreneurs projects, The Social Express is heading to Shanghai for the 2015 Asia edition.
Made in China: 8 Insights into the Chinese ConsumerBrand Genetics
A succinct overview of key factors influencing Chinese Consumer behaviour.
China truly is a land of opportunity with 30 years of growth that have helped lift millions out of poverty, enriched a middle class that is expanding fast and created 2.7 million millionaires and over 250 billionaires (US$). Given this speed of change and the complexity of a country with a population of 1.35 billion, making sense of the consumer and market context is not just useful, it's vital for success. Even if you're not working directly with China, you may be feeling its growing influence.
At Brand Genetics we're constantly working to understand the direction of change in global markets and identify the implications and opportunities for brands. To share some of our learnings the attached Speed Briefing outlines 8 key insights into the fast evolving world of the Chinese consumer.
The Open Creative Project là bản báo cáo và nghiên cứu của Google nêu bật các yếu tố đóng vai trò then chốt đối với sự sáng tạo của quảng cáo trong tương lai.
Despite the fact that the beauty industry is diversifying and various products tailored to individual needs are being developed, their market has recently declined. The pandemic and changing aesthetic standards, as well as rising concerns about the effect of daily use of cosmetics on the skin and the introduction of green trends and safety-oriented goods, are being monitored closely.
Even before the pandemic, the evolving definition of 'beauty' and the industry's radical changes resulted in a wide range of consumer wants and interests. Brands must think beyond campaigns to comprehend the needs of the new consumer.
5 trends. 5 opportunities to connect emotionally with consumersNick Newall
The latest inspiration to fuel emotional consumer connection from our global cultural commentators hashtag#consumerconnection hashtag#inspiration hashtag#emotionalconnection hashtag#5trends
Cannes 2018: Six Takeaways from the Festival of CreativityHavas Media
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but still filled with big ideas.
Here are our major takeaways.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but, still filled with big ideas.
Here are our major takeaways.
7 Ways Covid-19 is Shaping the Future of Brands: Building Brand Resilience in...TapestryWorks
This is the presentation from a TMRS webinar 24 July 2020 on the long-term impact of the global pandemic on brand planning. Craig Griffin and I share seven cultural trends that have been triggered or accelerated by events in the first half of 2020.
An innovative platform to NURTURE & PROMOTE the design & crafts sectors of the creative industry in Colombia. A business strategy based on strengthening the connection between creators, producers and consumers.
FBIF 2019 was successfully held in Hangzhou from 23-25 of April, with 4000 decision makers from Nestle, PepsiCo, General Mills and etc. discussing open innovation.
My presentation of a class made to the "Marketing Innovation" track for Master PGE (Programme Grandes Ecoles) students at Toulouse Business School, on February 8th 2019.
Présentation n°2 (suite à un premier travail exploratoire) du travail sur la marque WiSEED, par Creads. Présentation publique le 17 mai 2018, lors des 10 ans de WiSEED, retransmis en direct sur Facebook.
More Related Content
Similar to eYeka's Whitepaper: Using Co-Creation to Conquer the Chinese Cosmetics Market
Mind the BRIC - How to successfully conduct open innovation projects in bric ...Pulsar Platform
Delivered at the MRS UK New Product Development Conference, March 9th 2011
Many of the largest global businesses are headquartered in the Western world, often with innovation activities centralized and driven directly from these headquarters.
This paper focuses on the differences inherent between these markets based on Faceʼs experience of innovating in developing markets over the last couple of years. It will talk about our experiences gleaned from working in 3 of these BRIC markets specifically – Brazil, India and China, and show the lessons learned about the crucial differences in approach and mentality required to co-create successfully NPD breakthroughs in these markets.
Written by:
Esther Garland, Associate Director, Face and Marilena DʼAmone, CMI Director Emerging Markets, Reckitt Benckiser
Pauline is a young French professional who graduated in Entrepreneurship and Innovation at SKEMA, Suzhou, China. After working in different sustainability-focused startups and in a Parisian incubator for web startups, she is now China coordinator for GROUPE SOS, one of the foremost European social enterprises. GROUPE SOS fights against poverty and social exclusion, and also supports social entrepreneurs through consulting missions, incubation programs and impact investing. After exploring the local market of social economy, she is starting to work on some co-created projects with local actors in order to foster social entrepreneurship in China.
The Social Express is a non-profit that organizes original trips to support the social entrepreneurship sector and its actors while training the youth to be more impactful. After a trip to Paris and Bucharest last year to work on the 10 entrepreneurs projects, The Social Express is heading to Shanghai for the 2015 Asia edition.
Made in China: 8 Insights into the Chinese ConsumerBrand Genetics
A succinct overview of key factors influencing Chinese Consumer behaviour.
China truly is a land of opportunity with 30 years of growth that have helped lift millions out of poverty, enriched a middle class that is expanding fast and created 2.7 million millionaires and over 250 billionaires (US$). Given this speed of change and the complexity of a country with a population of 1.35 billion, making sense of the consumer and market context is not just useful, it's vital for success. Even if you're not working directly with China, you may be feeling its growing influence.
At Brand Genetics we're constantly working to understand the direction of change in global markets and identify the implications and opportunities for brands. To share some of our learnings the attached Speed Briefing outlines 8 key insights into the fast evolving world of the Chinese consumer.
The Open Creative Project là bản báo cáo và nghiên cứu của Google nêu bật các yếu tố đóng vai trò then chốt đối với sự sáng tạo của quảng cáo trong tương lai.
Despite the fact that the beauty industry is diversifying and various products tailored to individual needs are being developed, their market has recently declined. The pandemic and changing aesthetic standards, as well as rising concerns about the effect of daily use of cosmetics on the skin and the introduction of green trends and safety-oriented goods, are being monitored closely.
Even before the pandemic, the evolving definition of 'beauty' and the industry's radical changes resulted in a wide range of consumer wants and interests. Brands must think beyond campaigns to comprehend the needs of the new consumer.
5 trends. 5 opportunities to connect emotionally with consumersNick Newall
The latest inspiration to fuel emotional consumer connection from our global cultural commentators hashtag#consumerconnection hashtag#inspiration hashtag#emotionalconnection hashtag#5trends
Cannes 2018: Six Takeaways from the Festival of CreativityHavas Media
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but still filled with big ideas.
Here are our major takeaways.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but, still filled with big ideas.
Here are our major takeaways.
7 Ways Covid-19 is Shaping the Future of Brands: Building Brand Resilience in...TapestryWorks
This is the presentation from a TMRS webinar 24 July 2020 on the long-term impact of the global pandemic on brand planning. Craig Griffin and I share seven cultural trends that have been triggered or accelerated by events in the first half of 2020.
An innovative platform to NURTURE & PROMOTE the design & crafts sectors of the creative industry in Colombia. A business strategy based on strengthening the connection between creators, producers and consumers.
FBIF 2019 was successfully held in Hangzhou from 23-25 of April, with 4000 decision makers from Nestle, PepsiCo, General Mills and etc. discussing open innovation.
My presentation of a class made to the "Marketing Innovation" track for Master PGE (Programme Grandes Ecoles) students at Toulouse Business School, on February 8th 2019.
Présentation n°2 (suite à un premier travail exploratoire) du travail sur la marque WiSEED, par Creads. Présentation publique le 17 mai 2018, lors des 10 ans de WiSEED, retransmis en direct sur Facebook.
Comprendre la participation des internautes au crowdsourcingYannig Roth
Voici la présentation de thèse, soutenue publiquement le 13 janvier 2016 en Sorbonne. Elle a été conduite et présentée par Yannig Roth sous la direction du Professeur Jean-François Lemoine (Professeur à l'Université Paris 1 Panthéon Sorbonne et Directeur de l'Ecole Doctorale de Management Panthéon - Sorbonne).
En voici le résumé :
L’objectif de ce travail doctoral est de mieux comprendre la participation des internautes au crowdsourcing d’activités créatives, souvent employé dans le marketing pour générer de nouvelles idées d’innovation et de communication. Après avoir défini et conceptuellement délimité le terme de crowdsourcing, nous proposons une revue de littérature au sujet des participants et de leurs motivations de participation. Nous présentons ensuite les résultats de trois études exploratoires visant à compléter notre compréhension du profil des participants et des facteurs influençant leur participation sur une plateforme de crowdsourcing. La revue de littérature et les résultats de nos études exploratoires nous permettent ensuite de proposer et de tester un modèle théorique, basé sur la Théorie du Comportement Planifié (TCP), grâce à un questionnaire envoyé aux membres de la plateforme eYeka. L’analyse de 1 261 réponses et le croisement avec des données secondaires révèlent que l’intention de participation est prédite par l’attitude envers le brief (qui est elle-même expliquée par l’autonomie perçue) et l’attitude envers la plateforme, mais pas par l’attitude envers la marque initiatrice du concours. La pression des proches est également positivement et significativement liée à l’intention de participation, mais les variables culturelles n’ont pas les effets modérateurs que nous proposons. Finalement, nous trouvons que l’intention de participation prédit positivement la participation effective, et ce lien est modéré par la situation professionnelle de l’internaute. Nous terminons notre travail par une discussion des résultats et des propositions de recherches à envisager dans le futur.
Référence :
Roth, Y. (2016) Comprendre la participation des internautes au crowdsourcing : Une étude des antécédents de l’intention de participation à une plateforme créative. Université Paris 1 Panthéon Sorbonne - Ecole Doctorale de Management Panthéon - Sorbonne.
Comprendre la participation des internautes au crowdsourcing #Digisearch #ESSCAYannig Roth
"Comprendre la participation des internautes au crowdsourcing," présentation faite à l'ESSCA Boulogne-Billancourt le 24 septembre 2015, dans le cadre du premier #Digisearch.
Evènement organisé par l'Institut du Marketing Digital : http://www.institutdumarketingdigital.com/events/event/digisearch-crowdsourceurs-crowdchercheurs-des-interets-communs/
Looking at crowdsourcing and some of its legal implicationsYannig Roth
These are the slides of a presentation Eric & I gave at the “IP Management challenges in open innovation environments” workshop, held in Strasbourg, France, in March 23, 2015.
Culture et créativité : L’impact de la “cultural tightness” et de la distance...Yannig Roth
Cette présentation a été faite le 15 janvier 2015 à l'IAE de Paris, lors de la réunion de recherche de l'Ecole Doctorale de Management Panthéon Sorbonne (EDMPS).
Chua, R. Y., Roth, Y., & Lemoine, J.-F. (in press). The Impact Of Culture On Creativity: How Cultural Tightness and Cultural Distance Affect Global Innovation Crowdsourcing Work. Administrative Science Quarterly.
Using Culturally Diverse Crowds To Source Global IdeasYannig Roth
Crowdsourcing has been used for many things since the mid 2000s and businesses are using it on an almost industrial scale. When it comes to marketing and innovation, the world's biggest brands use crowdsourcing - asking the global crowd for creative, innovative and/or insightful ideas through online competitions - and use this diverse output to innovate faster or advertise better.
In this presentation, given at the 2014 BAQMaR Conference on November 26th, 2014, I address how global crowdsourcing helps brands get fresh creative inspiration for both global and local problems. I present some insights into the composition of the global creative communities, the work that they do for brands, the most unlikely people to inspire massive advertising campaigns as well as scientific research findings that relate to this emerging phenomenon.
Travail ou pas ? L’autonomie des participants au crowdsourcing et ses implica...Yannig Roth
Notre travail propose d’aborder un aspect souvent mentionné mais rarement traité du crowdsourcing : les enjeux juridiques. En nous basant sur les typologies existantes, nous décrivons les différentes formes que prend le crowdsourcing aujourd’hui, puis nous nous concentrons sur le concept d’autonomie pour présenter les opportunités et les risques que les entreprises peuvent rencontrer en utilisant la foule. Nous discutons ensuite nos résultats et présentons les voies futures de recherche.
Crowdsourcing In Der Konsumgüterbranche - Entwicklung Und ÜbersichtYannig Roth
This presentation was given at ISPO's "Open Innovation Wiesn" event in Munich, on September 22nd 2014. The presentation is in English, the talk was given in Englissh too but the title was in German, in front of German innovation and marketing managers. The title means "Crowdsourcing In The FMCG Sector - Development And Overview," elmphasizing that the presentation was not only about the sports sector, but about fast-moving consumer goods to inspire ISPO's attendees.
Unpacking the Geography of Crowd CapitalYannig Roth
A presentation that I did at the Open & User Innovation Conference, at Harvard Business School, with two fellow crowdsourcing researchers from Canada (Prashant Shukla & John Prpic). Our talk, titled "Is the World Flat? Unpacking the Geography of Crowd Capital," presented early results of a research about crowdsourcing participation across the globe.
Voici une partie de ma présentation "Innovation Collaborative & Crowdsourcing" faite le 19 mars 2014 chez BEL Group. Il ne s'agit que d'extraits car je réserve l'ensemble de la présentation aux personnes présentes à ce jour.
N'hésitez pas à me contacter pour des présentations similaires au sein de votre entreprise. Envoyez-moi un mail ou rendez-vous sur www.yannigroth.com
La co-création et le crowdsourcing - Une nouvelle approche de la communicatio...Yannig Roth
Présentation faite à Sup de Pub (Paris 19ème) le mardi 19 février 2013. eYeka est partenaire du concours Génération Pub, dont le thème en 2013 est LE GASPILLAGE ALIMENTAIRE.
Présentation du logiciel de gestion de références bibliographiques Mendeley, faite aux doctorants du PRISM (gestion & management) de Paris 1 Panthéon Sorbonne
Les concours de co-création : Impliquer des consommateurs créatifs dans le ma...Yannig Roth
Présentation faite lors d'une la table ronde du 15è Colloque Etienne Thil à l'IAE de Lille (30 novembre 2012). La table ronde, animée par Sandrine Cadenat (Université Paris-Est Créteil), accueillait aussi Adrien Moreira, responsable de la plateforme du Groupe Casino C'Vous, et Tugdual Delatour, directeur de l'Alpha Agence du Crédit Agricole.
Le crowdsourcing : Expliquer la participation aux concours créatifsYannig Roth
Présentation faite lors de la conférence sur le crowdsourcing, organisée par le Social Media Club de Rennes à La Cantine Numérique Rennaise. La rencontre était animée par Anthony Chénais, et Nicolas Kayser-Bril était également intervenant. N'hésitez pas si vous avez des questions
L’impact de l’expérience en ligne sur la satisfaction et la participation aux...Yannig Roth
Ce mémoire a pour objectif de comprendre la perception qu'ont des consommateurs créatifs participant à des concours de créativité via internet. Que ce soit pour exprimer des besoins (co-détermination) ou pour proposer des concepts originaux (co-innovation), les concours de co-création sont aujourd’hui une technique appréciée pour agréger la créativité de la foule (crowd, d’où l’expression crowdsourcing). Alors que de nombreux sites communautaires jouent la carte de la collaboration, cette étude menée sur une plateforme de crowdsourcing créatif se penche sur la satisfaction perçue par l'internaute participant à des concours. A partir de 340 réponses émanant de cette communauté globale de consommateurs créatifs, nous avons mesuré l’impact que la qualité de l’expérience communautaire sur la satisfaction et, in fine, sur l’intention de participation future. Les résultats montrent que la perception de l’expérience communautaire est positivement liée à la satisfaction, ce qui veut dire qu’il est important de proposer des moyens de communication aux membres sur un site de concours, voire même d’encourager la prise de parole positive et constructive. Le lien est plus fort pour les membres préférant la tâche (type de concours) à la marque (mandataire du concours), ce qui démontre que cette communauté est davantage intéressée par la création que par les marques et le marketing. Finalement, nous n’avons trouvé que la satisfaction n’augmente que peu l’intention de participation future. Les consommateurs créatifs sont donc davantage «créateurs» que «collaborateurs», ce qui rend difficile la prévision de la participation
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Loveget joys
Get an intimate look at Dinah Mattingly’s life alongside NBA icon Larry Bird. From their humble beginnings to their life today, discover the love and partnership that have defined their relationship.
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
Experience the thrill of Progressive Puzzle Adventures, like Scavenger Hunt Games and Escape Room Activities combined Solve Treasure Hunt Puzzles online.
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardomgreendigital
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
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Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
240529_Teleprotection Global Market Report 2024.pdfMadhura TBRC
The teleprotection market size has grown
exponentially in recent years. It will grow from
$21.92 billion in 2023 to $28.11 billion in 2024 at a
compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdfAzura Everhart
Matt Rife's comedy tour took an unexpected turn. He had to cancel his Bloomington show due to a last-minute medical emergency. Fans in Chicago will also have to wait a bit longer for their laughs, as his shows there are postponed. Rife apologized and assured fans he'd be back on stage soon.
https://www.theurbancrews.com/celeb/matt-rife-cancels-bloomington-show/
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Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
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From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
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Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
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The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
2. Contents
Executive summary 3
+ Methodology 4
China: a complex market for the cosmetics 5
industry
+ Skincare is everything 6
+ Health and beauty: 2 sides of the same coin 7
+ A new consumer group: cosmetics for Chinese men 8
Using co-creation to engage local consumers 9
with brands and products
+ What is online co-creation? 10
11
+ The Chinese participative spirit – a catalyst for co-creation 12
5 rules to make online co-creation work in 13
China
The authors want to thank Liz Grubow, Johannes Hartmann, Guillaume Legay, Kenneth Simonsen,
Stéphane Courqueux, Oleg Curbatov, Sam Flemming, Frederique Covington, Stéphane Wilmet,
Marie-Claire Thao, Nourite Eladan for their contribution to this white paper.
3. Executive summary
For global cosmetic companies, China is no longer just an “emerging” market;; it has become the
place to be. With the highest growth rate in the world, China promises big opportunities - but also
big challenges. More and more Western brands are trying to understand the desires of Chinese
consumers;; which products will appeal to their needs and tastes and which are the best and most
relevant ways of communicating with them? Chinese consumers love Western brands. However,
they are beginning to seek out local cosmetic brands because these brands have a deeper grasp
on Chinese needs and culture. It therefore becomes a necessity for global cosmetics companies
to develop a localized approach to the Chinese market.
This paper examines how online co-creation can help engage creative Chinese consumers with
Western brands. As a result, Chinese consumers can assist foreign cosmetics companies in lo-
calizing and developing more relevant products for their own markets.
Co-creation opportunities in China
UNDERSTAND - The online co-creation approach enables to embrace the creative, sensorial and
emotional potential of Chinese consumers that is not always explored through traditional means
of research. Brands can better understand consumer needs, expectations and motivations - and
avoid serious communication risks related to launching a new product in China.
INNOVATE -
consumers (not only traditional end-users), so that the results coming from co-creation projects
provide more innovative insights. This strategy can naturally lead to the invention of new product
categories rather than improving existing ones.
ENGAGE - Chinese consumers are some of the most active consumers in the world and are very
vocal users of social media. Thanks to its participative and engaging approach, online co-creation
enables brands to create a long-lasting relationship with Chinese consumers by becoming more
familiar to them.
5 rules to make co-creation work
1. Involve Chinese consumers at the early 4. Use collaborative platforms
stages of new product development
5. Continue the conversation
2.
3. Start with creative consumers
3
4. METHODOLOGY
Co-creating with Chinese consumers
Just as you would have expected, this White Paper was co-created with the participation of Chinese
creative consumers. We decided to involve the eYeka community in this project by asking them to
share their personal beauty-care experiences. In order to gather deeper insights, we used a projec-
tive technique: our creative Chinese community was encouraged to imagine an American tourist
who is travelling to China and wants to better understand what Chinese women (and men) do to be
considered beautiful. Thus, the community was asked to share its “Chinese beauty secrets” with this
Community Brief
Kate is a young American woman who has decided to spend a month in China as a tourist. She is
curious about everything Chinese – people, nature, culture, cities… but as a woman, she is par-
ticularly interested in Chinese women’s beauty habits.
- Do Chinese woman use the same products than in the West?
- Does “make-up” means the same as in her country?
- Is personal grooming related to Chinese traditional medicine?
- Are there some differences between Chinese cities/regions?
- She would like to learn more about your beauty routine!
- Share your beauty secrets with Kate: What are you beauty rituals, beauty moments and favorite
products (make-up, hair care, skincare…)?
- How do you feel after your self-care moment?
By the way, men, you are also welcome to participate! You can ask your mothers, girlfriends or sis-
ters about their beauty experiences or share your own self-care experiences.
Experts’ interviews
To nourish our understanding of the Chinese beauty market, we decided to conduct interviews with
several experts. People who agreed to participate in the development of this paper are representa-
tives of global cosmetics companies, market research experts and academics. Their experience
study. Surprisingly, even though the co-creation with the Chinese creative community was conducted
independently of our expert interviews, we found a strong correlation between the results.
4
5. China: a complex market for the
cosmetics industry
“Chinese consumers are demanding and discerning. They are looking to brands and
products that understand their skin needs and issues and will produce results.”
Liz Grubow, LPK Beauty
As the second largest cosmetic market in Asia While global cosmetics brands must take all of
this into account when approaching the Chinese
global companies, yet it presents a huge chal- market, Asian brands already possess the lo-
lenge: understanding the Chinese consumer. cal knowledge needed to connect with Chinese
consumers: “Brands from Korea and Japan are
It is a common mistake – especially in the cos- competing with Western brands to communicate
metics market – to consider China as one entity:
“it’s really wrong to think that what works else- consumer”, says Liz Grubow (LPK Beauty).
where, will also work in China”, says Stéphane
Wilmet (L’Oréal). The path to sustainable success for global
cosmetics brands is the ability to quickly im-
Not only are climate differences evident be- plement localized communication and prod-
tween regions, but the market is also develop- uct innovation solutions in China. Misunder-
ing unequally – there are still large economic,
social and cultural differences between cities in can lead to failure – that is spending a lot of
China. According to Kenneth Simonsen (GfK), time and money to grow brands and products
“In Europe it is common to speak of China as that don’t resonate with Chinese consumers.
one entity, but it is important to know that there
are huge differences between cities in China”.
So “you can’t communicate with everyone in the
same manner”, concludes Stéphane Courqueux
(IFOP Asia).
Consumer voice
“ ”
“I think it’s Shiseido, the Japanese brand. As their commercials are quite good,
they always give you a feeling that their products are specially for Asian con-
Winwin520, 26, Shanghai
5
6. Skin is everything
The perception of beauty and beauty product consumption are shaped by culture.
When it comes to beauty, skincare is the primary concern for Chinese consumers. “They are heavy
users of skincare products, which represent around 70% of their beauty consumption”, stresses Liz
Grubow (LPK Beauty).
Whiteness is the main feature of an ideal skintone in China and cosmetics companies constantly of-
fer whitening products as well as products with strong SPF protection.
According to Guillaume Legay (Sephora), “each region is very different. So the approach of selling
beauty products should be different too. For example, Asian clients ask for skincare products, then
in Europe.” Since Asian consumers use many skin creams each day, they are interested in larger
product offerings. Furthermore, Chinese consumers are very demanding when choosing products
Consumer voice
“
“Step 1: wash my face with warm
water and cool water alternately
Step 2: toning lotion with cotton pad
Step 3: use eye cream: I will use my
-
der the eye, just like playing piano
Step 4: Moisturizer: I will warm the
If make up, I will have 2 extra steps:
Step 5: If make up, I will use sun
screen block and make-up base.
Step 6: use lip care stick. After using
”
the lip stick, I will put a tissue to my
mouth and rub a bit so that it looks
more natural.”
Eryu, 23, Guangdong
6
7. Health and beauty : 2 sides of the same coin
The concept of beauty in China is holistic. It is a marriage between external appearance and internal
health. Beauty-care has a more preventive, internal function in China than in the Western world.
An example of the synergies between external beauty and health is the renewed interest in traditional
-
ed in traditional Chinese medicine: “this is not just about the product. This is an entire concept, a phi-
losophy, a culture. Herborist is based in a truly different approach”, says Guillaume Legay (Sephora).
Throughout the ages, traditional Chinese medicine has always been an essential part of Chinese
consumers’ lives - be it for health or beauty.
Cosmetic companies that understand the role that traditional Chinese Medicine plays in Chi-
nese beauty perception and beauty product consumption can build more relevant Chinese
brand identities.
Consumer voice
“
“According to traditional Chinese saying, “use our inside to nourish the outside”,
”
which means you need to have enough sleep, balance incretion, and regularly
clean all the toxin out of our body etc. if we can have all these, your skin will be
good.”
Bigchenxi, 23, Beijing
7
8. A new consumer group: cosmetics for Chinese men
When it comes to skincare, one of the biggest differences between China and the West is that men
are increasingly active skincare consumers in China: “in the foreseeable future, men will be the
source of the next growth in the Chinese skincare market” (IFOP study)
Taking into account that there will be more young Chinese men than women in the near future, global
skincare brands will have new opportunities in product line extensions for men.
There is much less cultural resistance regarding the consumption of male skincare products in China:
“The younger Chinese man is looking for skincare expertise and does not look to traditional shaving
Foreign cosmetics brands have a unique opportunity to tap into the skincare market for Chi-
nese men by offering them products that appeal to their needs and attitude towards beauty.
Consumer voice
“
“I don’t usually stay up late as it’s really bad for the skin, so I will avoid staying up
too late if I don’t have anything that is urgent.
I also drink plenty of water every day to make sure my skin has enough water.
Before sleep, I will give my feet a hot bath: it’s the immersion of both feet and an-
”
kles in hot water. I usually do that for 10 minutes.
This can help improve blood circulation and it’s good to our body! This is a very
traditional Chinese way.”
Rainzeye, 22, Shanghai
8
9. Using co-creation to engage
local consumers with brands
and products
“In the 21st century, “going local” is the ticket to success for multinational brands”
Jing Wang, Brand new China
The best way to bridge the knowledge gap in China for cosmetic brands is to directly collaborate
with Chinese consumers by using an online co-creation approach. This approach refers to a deep
collaboration between a brand and its consumers to innovate marketing, products and communica-
tion so that the resulting output would fully connect with consumers while conveying the brand in a
manner that best resonates with them.
The co-creation approach has three principles:
UNDERSTAND
The purpose of the co-creation approach is to better understand consumer needs and motivations.
It allows brands to minimize communication risks related to brand or new product launches in
the Chinese market.
INNOVATE
The online co-creation approach is about engaging creative consumers (not only traditional end-us-
ers) so that the results of co-creation projects provide more innovative ideas that are pertinent to the
consumer. These will naturally lead to the invention of new product categories or more engaging
communication rather than merely improving what already exists.
ENGAGE
By involving consumers in the creation process, co-creation enables brands to create a long-lasting
relationship with consumers based on trust and familiarity. This strategy then increases their pro-
pensity to buy and recommend the brand and its products.
9
10. What is online co-creation?
Co-creation is an active, creative and social process based on collaboration between
producers and consumers.
Frank Piller & Christopher Ihl, 2009
There are many ways to collaborate with consum-
ers. Yet, one of the most effective ways is via online
co-creation. Unlike more traditional methods, this is
not about conducting focus groups or seeking con-
sumer feedback on products already developed. In-
stead, co-creation is about involving consumers in
the early stages of development and acting on their
feedback throughout the innovation process.
While involving consumers at the right time is im-
portant for any co-creation process to be truly suc-
cessful, pin-pointing the right type of consumers for
the project is absolutely key for any results worthy
of the effort. Who are the right consumers to target?
Only a tiny fraction of consumers have the creative
capability that can deliver innovation breakthrough.
These people are called “creative consumers”.
Unfortunately, most market research, “crowdsourc-
ing” initiatives or innovation-related consumer en-
gagement takes place within the 90% of consum-
ers who only display “average” creative capability.
Therefore, the information provided often does not
deliver the game-changing results or breakthrough
innovations companies need in order to stay com-
petitive.
and engage this 1% of consumers that display
exceptional creative abilities. These consumers
can “help brands gather innovative insights,
entire new business opportunities.” (Forrester
Research, Co-creation Vendors 2011)
10
11. Rapid engagement
Online co-creation is the quickest way to engage with Chinese consumers.
Traditional surveys can take months - even years - to deploy in a country as big as China.
As international cosmetic brands set-up shop in T2 or T3 cities, they quickly realize that they do not
Thanks to the Internet, there are currently more than 400 million Chinese consumers accessible on-
line. According to the Boston Consulting Group, China has the most active digital population among
the BRICI (Brazil, Russia, India and Indonesia) countries.
With the increased importance of the Internet and word of mouth communication in China, online co-
creation is the best way to quickly become a part of consumer’s daily life.
Creative understanding
Online co-creation taps into consumers’ creative potential and innovative insights.
Co-creation is a collaborative task that is more enjoyable than simply answering questions.
By using traditional research techniques companies may often get results that do not reveal any new
information. Co-creation approaches make it is easier to gather deeper and more innovative insights
and uncover less-evident consumer needs.
Since creativity is a means of self-expression and self-realization, people are naturally more engaged
in creating something. And when creating for a brand, consumers build familiarity with it.
According to experts, public self-expression is not as widely accepted in China as it may be else-
where. For example, the need to answer to a question correctly is seen as crucial as the wrong
answer could lead to a loss of “face” (mianzi) or shame. As a result, verbal communication is less
important than visual communication. The online co-creation approach uses projective and creative
techniques lets Chinese consumers save face and is better suited to Chinese culture than other ver-
bal/face-to-face research techniques.
Relevent authenticity
Online co-creation enables companies to enter the homes of Chinese consumers.
Observation is one of the best ways – even better than focus groups - for understanding Chinese
consumption habits. Nevertheless, it can be time-consuming and the presence of a researcher can
observation while eliminating the biases of the researcher.
Online co-creation means that creativity is no longer framed by space. Creative consumers create
when and where they want. This results in more authentic, context-based information.
11
12. The Chinese participative spirit - a co-creation driver
Chinese consumers are massively online
400 million Internet users in China
The usage rate is the highest among all the BRICI countries
More than 80% of digital users use instant messaging, read news online, and stream or
download music
73% of China’s online population are aged 35 and under
Chinese Internet users spend 2.7 hours a day online
99% of young professionals are Internet users
Source: Boston Consulting Group, 2010
Chinese consumers are highly participative
UK = 50M CH = 400M
41% have uploaded photo 55% have uploaded photo
15% have uploaded video 34% have uploaded video
7% have used microblogging 23% have used microblogging
Source: Harvard Business Review
Motivation drivers for Chinese participation online
Represent my perception of a product and
show personel ways of using products.
Being recognized by the community for the
quality of my craeations
Having fun by creating something for brands
Improve my creative skills
Being rewarded for my creations
12
Source: eYeka Chinese community survey, march 2011
13. 5 rules to make co-creation work in China
1.Involve Chinese consumers in the early stages of new
product development
It is important to involve consumers in the early stages of the product development process in order
-
product will fully satisfy his/her needs.
It is not only important to involve consumers at the right time – but also involve the right type of con-
sumers in the co-creation process. According to Professor Oleg Curbatov, companies should focus
on Knowledge Marketing by drawing on the skills and competencies that their consumers have.
Companies can then apply this extra knowledge by involving consumers in the brand or product
experience. According to Forrester’s taxonomy of participative consumers, the most valuable for co-
creation initiatives are: (1) Hyper-Engaged Customers – fans of your product or brand with whom
co-creation is “more likely to elicit more and more useful, responses”, (2) Creative Consumers –
whose primary interest is to apply creative thinking and are thus “a prime source of innovative ideas”,
and (3) Experts – who provide brands with their “experience with the particular topic” as they are “
very familiar with a product, service, market, industry, or technology”.
3. Start with creative consumers
When one uses traditional market research methods to ask consumers what new products or ser-
vices they would like, the results are often very limited;; they translate to suggested improvements
of existing products rather than the creation of entirely new product categories. This is because this
type of approach addresses the masses rather than working with a target audience. Innovation
comes from creative minds and we think that the co-creation approach is the best way for Chinese
always explored enough through other means of market research.
4. Use collaborative platforms
With the increase in Internet use in China, a consumer’s involvement in a brand’s development is
now becoming more relevant than ever before. Online collaborative platforms offer brands the ability
to quickly engage with socially active Chinese consumers. Once the product has been co-created
with the most creative consumers, these collaborative platforms make it easier to validate it with cer-
tain types of participative consumers, like experts and the hyper-engaged consumers.
5. Continue the conversation
Co-creation between brands and consumers requires openness and trust. It also needs to be dura-
ble. Therefore, to build sustainable relationship with local consumers, global cosmetic brands should
really important in the Chinese market comparing with American or European ones is that Chinese
consumers need to be accompanied, they need to feel that brands really look after them”,
says Kenneth Simonsen (GfK).
13
14. About eYeka
eYeka is the global market leader in online co-creation. eYeka leverages an international community
of creative consumers that helps companies generate creative insights, unlock innovation opportuni-
IP protected environment. eYeka serves more than 100 leading brands such as P&G, l’Oreal, Coca-
Cola, Unilever, Danone and Microsoft and is present in France, Singapore, UK, USA and China. For
more information: http://en.eyeka.net
The contributors to this paper:
Indre Liepuoniute, François Pétavy, Alexandre Olmedo, Maette Caudal, Joël Cere, Yannig Roth,
Xuan Long, Garance Boutrit, Claire Vandenberghe
14