This document provides a summary and analysis of benchmark data for online advertising performance between Q3 2008 and Q2 2009. It finds that while ad size is positively correlated with performance for standard banners, it is not a strong predictor of performance for rich media ads. For rich media, adding features like video has a greater impact on engagement than increasing ad size alone. The analysis is based on data from over 100 billion impressions across five global markets and nine countries.
This document provides key figures about L'Oreal, the world's largest cosmetics company, and discusses its category management approach. L'Oreal has over 130 countries, 67,500 employees, 23 international brands, and 17.5 billion euros in sales in 2008. It operates in four distribution channels and has a diverse brand portfolio. L'Oreal aims to double its consumer base through innovation, globalization, and strategic initiatives. Category management is important for understanding shoppers, categories, and partners to develop the beauty department and drive growth.
This document summarizes the findings of a 2012 global customer service survey conducted across 11 countries. Some key findings:
- About one third or fewer consumers in most countries felt businesses increased their focus on customer service, though more felt this way in India, Mexico, and Japan. More consumers in Australia, Italy, US and Canada felt businesses pay less attention to customer service.
- Over half of consumers in most countries felt businesses meet but do not exceed their expectations for customer service. Few felt expectations are exceeded, and around a third felt expectations are missed, higher in France.
- Two in five or more consumers in most countries felt businesses are helpful but don't go extra to keep business. More felt this way
TIM Participações S.A. reported strong third quarter 2006 results, with continued growth in key metrics. Service revenue grew 38% year-over-year through commercial strategies focusing on high-value customers. ARPU remained stable at R$30.2 despite regulatory changes, while acquisition costs declined. EBITDA margin expanded to 24.6% due to revenue growth and cost efficiencies. Net income increased substantially year-over-year, demonstrating profitable growth through leadership in innovation and customer-centric strategies.
This document appears to be an email marketing benchmark report focused on Asia. Some key findings from the report include:
1) Bounce rates have continued to improve in 2011 for both first mailings and ongoing campaigns compared to previous years. Bounce rates were lower for B2C compared to B2B campaigns.
2) Open rates have decreased slightly in 2011 but the decline was smaller than in previous years. B2B campaigns had higher open rates than B2C.
3) Click rates, which had been declining for several years, increased in 2011 for both unique and total clicks compared to 2010.
Vivo Participações S/A reported financial results for 2006-2007. Revenue grew 14.2% to R$12.5 billion in 2007. EBITDA increased 20.7% to R$3.1 billion and EBIT grew 219.7% to R$600 million. The company achieved market leadership in its operational area and nationwide commercial campaigns. Key initiatives included strengthening the brand, acquiring additional spectrum, and improving customer and employee satisfaction.
According to studies conducted by the Advertising Specialty Institute:
- 82% of end-users remember brands on promotional items they received. Items are typically kept for 7 months.
- Promotional products are more cost-effective than traditional marketing channels for cost per impression.
- 39% of people who receive promotional items will have an increased favorable opinion of the business. Over 50% of consumers will do business with the advertiser after receiving a promotional product.
The document discusses promotional products and their effectiveness based on various studies. It provides industry statistics showing the promotional products industry was worth $19.44 billion in 2007. Research studies cited found that promotional products outperformed television advertising in certain measures, and adding promotional products to other media mixes generated more positive attitudes. Other studies showed promotional products increased brand image and recall of companies, and increased trade show traffic and sales leads when included in mailings. Recipients of business gifts also had more positive customer attitudes and purchase intent compared to those who did not receive gifts.
The document outlines a business plan for a custom leather bag workshop called DAS LEATHER WERKZ. It includes sections on research analysis, concept, marketing, operations, human resources, and finances. The plan proposes offering customers the ability to customize and watch their own leather bags being made over 2 hours. The target market is women aged 18-35 in Singapore, with bags priced between $150-200 SGD.
This document provides key figures about L'Oreal, the world's largest cosmetics company, and discusses its category management approach. L'Oreal has over 130 countries, 67,500 employees, 23 international brands, and 17.5 billion euros in sales in 2008. It operates in four distribution channels and has a diverse brand portfolio. L'Oreal aims to double its consumer base through innovation, globalization, and strategic initiatives. Category management is important for understanding shoppers, categories, and partners to develop the beauty department and drive growth.
This document summarizes the findings of a 2012 global customer service survey conducted across 11 countries. Some key findings:
- About one third or fewer consumers in most countries felt businesses increased their focus on customer service, though more felt this way in India, Mexico, and Japan. More consumers in Australia, Italy, US and Canada felt businesses pay less attention to customer service.
- Over half of consumers in most countries felt businesses meet but do not exceed their expectations for customer service. Few felt expectations are exceeded, and around a third felt expectations are missed, higher in France.
- Two in five or more consumers in most countries felt businesses are helpful but don't go extra to keep business. More felt this way
TIM Participações S.A. reported strong third quarter 2006 results, with continued growth in key metrics. Service revenue grew 38% year-over-year through commercial strategies focusing on high-value customers. ARPU remained stable at R$30.2 despite regulatory changes, while acquisition costs declined. EBITDA margin expanded to 24.6% due to revenue growth and cost efficiencies. Net income increased substantially year-over-year, demonstrating profitable growth through leadership in innovation and customer-centric strategies.
This document appears to be an email marketing benchmark report focused on Asia. Some key findings from the report include:
1) Bounce rates have continued to improve in 2011 for both first mailings and ongoing campaigns compared to previous years. Bounce rates were lower for B2C compared to B2B campaigns.
2) Open rates have decreased slightly in 2011 but the decline was smaller than in previous years. B2B campaigns had higher open rates than B2C.
3) Click rates, which had been declining for several years, increased in 2011 for both unique and total clicks compared to 2010.
Vivo Participações S/A reported financial results for 2006-2007. Revenue grew 14.2% to R$12.5 billion in 2007. EBITDA increased 20.7% to R$3.1 billion and EBIT grew 219.7% to R$600 million. The company achieved market leadership in its operational area and nationwide commercial campaigns. Key initiatives included strengthening the brand, acquiring additional spectrum, and improving customer and employee satisfaction.
According to studies conducted by the Advertising Specialty Institute:
- 82% of end-users remember brands on promotional items they received. Items are typically kept for 7 months.
- Promotional products are more cost-effective than traditional marketing channels for cost per impression.
- 39% of people who receive promotional items will have an increased favorable opinion of the business. Over 50% of consumers will do business with the advertiser after receiving a promotional product.
The document discusses promotional products and their effectiveness based on various studies. It provides industry statistics showing the promotional products industry was worth $19.44 billion in 2007. Research studies cited found that promotional products outperformed television advertising in certain measures, and adding promotional products to other media mixes generated more positive attitudes. Other studies showed promotional products increased brand image and recall of companies, and increased trade show traffic and sales leads when included in mailings. Recipients of business gifts also had more positive customer attitudes and purchase intent compared to those who did not receive gifts.
The document outlines a business plan for a custom leather bag workshop called DAS LEATHER WERKZ. It includes sections on research analysis, concept, marketing, operations, human resources, and finances. The plan proposes offering customers the ability to customize and watch their own leather bags being made over 2 hours. The target market is women aged 18-35 in Singapore, with bags priced between $150-200 SGD.
The document summarizes key findings from the 2012 IAEWS Global Benchmark Survey of online employment services. It found that while many job boards track operational metrics like traffic and views per posting, fewer track financial metrics like marketing expenses. Mobile traffic is growing but still a minority for most. The report encourages job boards to measure KPIs as part of continuous improvement and to participate in future IAEWS benchmark surveys.
Nicholas Mays | Evaluating current market reforms in the English NHSSax Institute
Professor Nicholas Mays, Professor of Health Policy at the London School of Hygiene and Tropical Medicine in the UK, presented to the HARC network in January 2008 on evaluating current market reforms in the UK National Health Service.
HARC stands for the Hospital Alliance for Research Collaboration. HARC is a collaborative network of researchers, health managers, clinicians and policy makers based in NSW, Australia managed by the Sax Institute.
HARC Forums bring members of the HARC network together to discuss the latest research and analysis about important issues facing our hospitals.
For more information visit saxinstitute.org.au.
The document provides media investment data from 2010-2012 in Poland. From January to August 2012, total investments increased 3% over 2011, though newspapers saw a 6% decrease. Television advertising also slightly decreased. The top sectors for advertising spending are telecoms, pharmaceuticals, food, and retail. TV remains the dominant medium, accounting for over 50% of viewing time.
1. Visual viewing patterns were similar between YouTube in-stream ads and TV ads, with viewers focusing on the same areas.
2. YouTube and TV ads combined provided the best lift in ad recall, with YouTube ads driving recall as well or better than TV ads alone.
3. YouTube and TV ads provided similar lift in brand recall and lower funnel metrics like brand attribution.
Financial Analysis - EDF SA (Electricite de France) produces, transmits, dist...BCV
Financial Analysis - EDF SA (Electricite de France) produces, transmits, distributes, imports and exports electricity. The Company, using nuclear power, coal and gas, provides electricity for French energy consumer
This document discusses value investing and why it is an effective strategy. It provides examples of several famous value investors like Warren Buffett who have achieved high returns over long periods of time by focusing on finding undervalued companies rather than predictions or technical analysis. The key aspects of the value investing approach discussed are finding companies trading at a discount to their intrinsic value, having a long-term orientation, and not worrying about short-term market fluctuations.
Media investments in Poland increased 4% in the first half of 2012 compared to 2011, though newspaper advertising decreased 6%. Aflofarm maintained the largest share of the media market. Telecommunications was the largest advertising sector at 13% of spending. Television viewing increased during major sporting events like Euro 2012 and the Olympics, though thematic channels are gaining audience share from mainstream stations.
This document provides an introduction to the ReadWriteWeb Guide to Online Community Management. It discusses the emergence of new online communities and the corresponding need for community managers. It outlines the contents of the guide, which explores questions around return on investment, job descriptions, balancing marketing and engagement, and dealing with challenging community members. The guide includes curated articles, interviews with community managers, and additional online resources for ongoing learning.
This document summarizes findings from a Pew Research Center report on reputation management and social media. It finds that people are increasingly monitoring their online identities and searching for others online. 57% of internet users now use search engines to find information about themselves, up from 47% in 2006. Activities like creating social media profiles have also increased substantially. Younger adults ages 18-29 are especially active in customizing their privacy settings and limiting what they share online compared to older users. However, concerns about the amount of personal information available online have decreased slightly since 2006.
This document discusses OpenStreetMap (OSM) and its role in responding to the 2011 Tohoku earthquake and tsunami in Japan. It notes that OSM is a free editable map of the world created via wiki-style collaboration. After the disaster, OSM provided up-to-date maps of the affected areas incorporating satellite imagery and GPS data collected by volunteers. OSM has since become a key open source mapping platform for disaster response.
E bay 2011analystday_final2.
Source: http://files.shareholder.com/downloads/ebay/1167648124x0x440542/0b4b1525-691e-402a-b8e3-95ba02e4a382/eBay_2011AnalystDay_FINAL2.pdf
Digital journalism is changing how journalists work. A 2010 survey of over 770 journalists found:
1) Journalists are gradually getting used to balancing demands of web and print media, and see new media as helpful rather than hindering for news gathering.
2) Concerns about viability of traditional media like print, radio and TV have increased, with over half of journalists believing these channels may close.
3) While advertising losses still concern many journalists, optimism is returning to the advertising sector and online advertising continues growing despite the recession.
Marknadsföring i ett nytt medielandskap
The document discusses changes in media and how this affects marketing. It summarizes that social media has become dominant, wireless connectivity has changed behaviors, and consumers are increasingly avoiding ads through adblockers and DVRs. It then provides strategies for luxury brands to market digitally, such as focusing on the motivations of indulgence, exclusivity, status and quality through exclusive online offers and engagement with their products.
This document discusses strategies for introducing the Lee Cooper brand into the Russian market. It analyzes economic and consumer spending trends in Russia, finding signs of recovery despite declines in GDP. Key retail channels for middle-income consumers are identified as shopping malls and boutiques. The most viable regions are said to be Central Russia and the Urals. Potential partners discussed include VF Corporation, Fiba Holding, and Jamil Co. Group. Major cities and retailers are evaluated for their suitability, with an emphasis on department stores and independent brands stores in major cities.
1) An industry pilot program found that the percentage of online ad impressions that were viewable varied widely between campaigns, from 7.3% to 78.6%. Measuring viewability also proved challenging, with the percentage of impressions measured ranging from 0% to 76.7%.
2) Key challenges included the inability to measure impressions served in cross-domain iframes. Network placements also generally had lower measured and viewable rates than publisher placements.
3) Widespread adoption of an industry standard for viewable impressions has the potential to improve online advertising by focusing on more valuable inventory, optimizing campaigns, and creating scarcity that could increase CPMs.
Tim Presentation Deutsche Conference Set09 EngTIM RI
This document provides an agenda and overview of TIM ParticipaçÃμes S.A.'s re-launch plan, key actions, second quarter results, and long-term platform. The summary is:
1) TIM outlined a re-launch plan focusing on improving the brand, network quality, customer service, offerings, sales force, and efficiency to reverse market share losses.
2) In the second quarter, TIM achieved flat total revenues through structural profitability increases from cost reductions despite revenue declines.
3) Looking ahead, TIM aims to build a solid growth platform by continuing its re-launch initiatives and capitalizing on its improved position in the mobile market.
Sales Webinar | Leveraging Lessons Learned in 2012 to Exceed Financial Goals ...Altify
Erik Charles, an incentives strategist at Xactly Corporation, presented strategies for exceeding financial goals in 2013 based on lessons learned in 2012. He discussed reviewing 2012 incentive plans and compensation data to improve 2013 plans. Specifically, he suggested knowing costs, spending more on top sales performers, and investing in coaching mid-level reps. Charles emphasized connecting all elements of the incentive plan, from goals and roles to budgets and payments, to ensure plans drive the desired business results.
The document summarizes key findings from the 2012 IAEWS Global Benchmark Survey of online employment services. It found that while many job boards track operational metrics like traffic and views per posting, fewer track financial metrics like marketing expenses. Mobile traffic is growing but still a minority for most. The report encourages job boards to measure KPIs as part of continuous improvement and to participate in future IAEWS benchmark surveys.
Nicholas Mays | Evaluating current market reforms in the English NHSSax Institute
Professor Nicholas Mays, Professor of Health Policy at the London School of Hygiene and Tropical Medicine in the UK, presented to the HARC network in January 2008 on evaluating current market reforms in the UK National Health Service.
HARC stands for the Hospital Alliance for Research Collaboration. HARC is a collaborative network of researchers, health managers, clinicians and policy makers based in NSW, Australia managed by the Sax Institute.
HARC Forums bring members of the HARC network together to discuss the latest research and analysis about important issues facing our hospitals.
For more information visit saxinstitute.org.au.
The document provides media investment data from 2010-2012 in Poland. From January to August 2012, total investments increased 3% over 2011, though newspapers saw a 6% decrease. Television advertising also slightly decreased. The top sectors for advertising spending are telecoms, pharmaceuticals, food, and retail. TV remains the dominant medium, accounting for over 50% of viewing time.
1. Visual viewing patterns were similar between YouTube in-stream ads and TV ads, with viewers focusing on the same areas.
2. YouTube and TV ads combined provided the best lift in ad recall, with YouTube ads driving recall as well or better than TV ads alone.
3. YouTube and TV ads provided similar lift in brand recall and lower funnel metrics like brand attribution.
Financial Analysis - EDF SA (Electricite de France) produces, transmits, dist...BCV
Financial Analysis - EDF SA (Electricite de France) produces, transmits, distributes, imports and exports electricity. The Company, using nuclear power, coal and gas, provides electricity for French energy consumer
This document discusses value investing and why it is an effective strategy. It provides examples of several famous value investors like Warren Buffett who have achieved high returns over long periods of time by focusing on finding undervalued companies rather than predictions or technical analysis. The key aspects of the value investing approach discussed are finding companies trading at a discount to their intrinsic value, having a long-term orientation, and not worrying about short-term market fluctuations.
Media investments in Poland increased 4% in the first half of 2012 compared to 2011, though newspaper advertising decreased 6%. Aflofarm maintained the largest share of the media market. Telecommunications was the largest advertising sector at 13% of spending. Television viewing increased during major sporting events like Euro 2012 and the Olympics, though thematic channels are gaining audience share from mainstream stations.
This document provides an introduction to the ReadWriteWeb Guide to Online Community Management. It discusses the emergence of new online communities and the corresponding need for community managers. It outlines the contents of the guide, which explores questions around return on investment, job descriptions, balancing marketing and engagement, and dealing with challenging community members. The guide includes curated articles, interviews with community managers, and additional online resources for ongoing learning.
This document summarizes findings from a Pew Research Center report on reputation management and social media. It finds that people are increasingly monitoring their online identities and searching for others online. 57% of internet users now use search engines to find information about themselves, up from 47% in 2006. Activities like creating social media profiles have also increased substantially. Younger adults ages 18-29 are especially active in customizing their privacy settings and limiting what they share online compared to older users. However, concerns about the amount of personal information available online have decreased slightly since 2006.
This document discusses OpenStreetMap (OSM) and its role in responding to the 2011 Tohoku earthquake and tsunami in Japan. It notes that OSM is a free editable map of the world created via wiki-style collaboration. After the disaster, OSM provided up-to-date maps of the affected areas incorporating satellite imagery and GPS data collected by volunteers. OSM has since become a key open source mapping platform for disaster response.
E bay 2011analystday_final2.
Source: http://files.shareholder.com/downloads/ebay/1167648124x0x440542/0b4b1525-691e-402a-b8e3-95ba02e4a382/eBay_2011AnalystDay_FINAL2.pdf
Digital journalism is changing how journalists work. A 2010 survey of over 770 journalists found:
1) Journalists are gradually getting used to balancing demands of web and print media, and see new media as helpful rather than hindering for news gathering.
2) Concerns about viability of traditional media like print, radio and TV have increased, with over half of journalists believing these channels may close.
3) While advertising losses still concern many journalists, optimism is returning to the advertising sector and online advertising continues growing despite the recession.
Marknadsföring i ett nytt medielandskap
The document discusses changes in media and how this affects marketing. It summarizes that social media has become dominant, wireless connectivity has changed behaviors, and consumers are increasingly avoiding ads through adblockers and DVRs. It then provides strategies for luxury brands to market digitally, such as focusing on the motivations of indulgence, exclusivity, status and quality through exclusive online offers and engagement with their products.
This document discusses strategies for introducing the Lee Cooper brand into the Russian market. It analyzes economic and consumer spending trends in Russia, finding signs of recovery despite declines in GDP. Key retail channels for middle-income consumers are identified as shopping malls and boutiques. The most viable regions are said to be Central Russia and the Urals. Potential partners discussed include VF Corporation, Fiba Holding, and Jamil Co. Group. Major cities and retailers are evaluated for their suitability, with an emphasis on department stores and independent brands stores in major cities.
1) An industry pilot program found that the percentage of online ad impressions that were viewable varied widely between campaigns, from 7.3% to 78.6%. Measuring viewability also proved challenging, with the percentage of impressions measured ranging from 0% to 76.7%.
2) Key challenges included the inability to measure impressions served in cross-domain iframes. Network placements also generally had lower measured and viewable rates than publisher placements.
3) Widespread adoption of an industry standard for viewable impressions has the potential to improve online advertising by focusing on more valuable inventory, optimizing campaigns, and creating scarcity that could increase CPMs.
Tim Presentation Deutsche Conference Set09 EngTIM RI
This document provides an agenda and overview of TIM ParticipaçÃμes S.A.'s re-launch plan, key actions, second quarter results, and long-term platform. The summary is:
1) TIM outlined a re-launch plan focusing on improving the brand, network quality, customer service, offerings, sales force, and efficiency to reverse market share losses.
2) In the second quarter, TIM achieved flat total revenues through structural profitability increases from cost reductions despite revenue declines.
3) Looking ahead, TIM aims to build a solid growth platform by continuing its re-launch initiatives and capitalizing on its improved position in the mobile market.
Sales Webinar | Leveraging Lessons Learned in 2012 to Exceed Financial Goals ...Altify
Erik Charles, an incentives strategist at Xactly Corporation, presented strategies for exceeding financial goals in 2013 based on lessons learned in 2012. He discussed reviewing 2012 incentive plans and compensation data to improve 2013 plans. Specifically, he suggested knowing costs, spending more on top sales performers, and investing in coaching mid-level reps. Charles emphasized connecting all elements of the incentive plan, from goals and roles to budgets and payments, to ensure plans drive the desired business results.
A majority of small businesses are experiencing revenue growth in 2012, according to new survey data from Constant Contact®, Inc. While the Constant Contact Small Business Pulse Survey reveals optimism about 2012, attracting new customers continues to keep small business owners up at night.
Symantec 2011 Virtualization and Evolution to CloudSymantec
The survey of 3,700 enterprises worldwide found gaps between expectations and reality in cloud adoption. Server virtualization had the highest implementation rate at 45% while private storage-as-a-service was lowest at 36%. Gaps were largest for storage virtualization, desktop virtualization, and private cloud computing. Quality of service challenges and concerns over security emerged as priorities. IT and business executives were sometimes out of sync in their views. Most organizations relied heavily on third-party service providers.
The Art of Media Planning, Buying & StrategyAAF SWVA
There are a lot of creative shops and agencies that market themselves as able to buy and plan media schedules for their clients. However, very few are actually trained and aware of all the intricacies and tactics required for the implementation and tracking of a successful media plan. In the current media landscape, there are hundreds of options of how to spend you or your clients advertising dollars. This presentation will discuss ways to compare media cross platforms using strategic methods that will enable you to recommend the best solution to your clients.
About the presenter:
Danielle Goodrich is a passionate and strategic minded marketing person who has held positions as Director of Marketing at Barter Theatre, Media Buyer at The Tombras Group and an account manager at Bonten Media. She is a 40 Under 40 recipient and an ADDY and Pinnacle award winning director.
The document summarizes the agenda and key actions from a TIM Participações S.A webcast on their 2nd quarter 2009 results.
The agenda covered re-launch plan actions and results, 2nd quarter financial results, and building a solid platform for the future. For the re-launch plan, highlights included increasing brand awareness through advertising, focusing on improving 2G network quality, tailored offerings to drive sales, and improving efficiency. Network service quality metrics showed TIM outperforming competitors in the first half of 2009 after improvements.
The document summarizes key actions and results from TIM Participações S.A.'s re-launch plan in 2Q09.
[1] TIM increased its brand recall and perception through greater advertising spend. [2] Network quality improved significantly, with TIM achieving its targets. [3] Customer satisfaction increased through service improvements. [4] TIM reversed its declining market share through competitive offerings like Infinity and efforts to regain sales momentum.
SSDesign offers MDM (mobile device management) on the cloud. Partners welcome. Get your own partner profile. Manage any device from anywhere. Easy to use. Prices from 4.5Euro per device per month.
Henry Schein, Inc. (HSIC) is the largest distributor of healthcare products and services to office-based practitioners in North America and Europe. It has over 75 years of experience and serves dental, medical, and animal health customers. HSIC has experienced significant growth since becoming a public company in 1995, with sales increasing from $616 million to $6.4 billion in 2008. It aims to partner with customers to improve their efficiency, productivity, and profitability through products, services, and practice management solutions. Key strategies for future growth include expanding value-added offerings and increasing customer penetration.
The document discusses the results of a research study commissioned to understand customer perceptions of "Business Grade." Key findings include:
- 45% of companies feel their IT competency is better than competitors but only 17% are using hosted data centers.
- Half of companies review their strategy annually but only 50% use cloud apps.
- Responses were positive and questions resonated, though definitions of "Business Grade" varied.
The document discusses what drives effectiveness and what metrics should be used to measure it. It finds that the most commonly used metrics like awareness, loyalty, and short-term responses are often not the most effective. More effective metrics include share of voice, advocacy over loyalty, and profit growth over sales growth. Additional findings show that emotional strategies yield stronger results than rational ones, and that television enhances campaign effectiveness when used along with online channels. The ultimate driver of effectiveness, advocacy, is often ignored despite its importance.
The document provides an investor presentation for Gentex Corporation from January 2009. It summarizes Gentex's business, including that they produce automatic-dimming mirrors for vehicles, have strong growth and margins, invest heavily in R&D, and serve customers globally. Key highlights are their industry-leading market share, focus on innovation, and execution to maintain a technology gap over competitors.
The Power of 2D Stacked Charts in Business CommunicationCerebel Consulting
The document discusses the power of 2D stacked charts, also known as Marimekko or Mekko charts, for business communication and data visualization. It provides three examples of 2D stacked charts showing: (1) sales by channel and company, (2) product mix across retail outlets, and (3) market share of a financial product across states in Australia. The charts were created using an Excel macro that can build 2D stacked charts in both Windows and Mac versions of Excel.
This slide deck gives an overview of findings from ZDNet's Big Data Priorities 2013 research study on the present state and future direction of analytics and big data in North America.
The document summarizes Dürr AG's strategy in China. It discusses how Dürr has established a strong local presence in China over 25 years, with wholly owned subsidiaries and over 1,250 employees. Dürr's business in China has grown significantly, and China is now Dürr's largest market. The strategy involves extensive localization through local R&D, production, purchasing, and management. This allows Dürr to offer competitive solutions tailored to China while expanding exports to other markets. Further localization and integration into global operations will strengthen Dürr's position in China and Asia-Pacific.
Similar to Eyeblaster Research Global Benchmark Report 2009 (20)
Abn amro vos 2011 media.
Meer informatie en bron:
http://abnamro-visieopsectoren.pressdoc.com/22111-tijdperk-van-de-digibeet-is-aangebroken-consument-bepaalt
Brandz 100 milward brown 2011
Source & Download:
http://www.millwardbrown.com/BrandZ/Default.aspx
"Developed by Millward Brown Optimor, the BrandZ Top 100 Most Valuable Global Brands ranking analyzes the world’s leading brands and the economic and competitive dynamics that influence value fluctuations. It is the most comprehensive annual ranking of brand value, and focuses on consumer-facing brands, rather than corproate brands.
Millward Brown congratulates all brands in this year’s BrandZ Top 100."
Practical Guide: An overview of behaviour change models and their usesMarketingfacts
Title: Practical Guide: An overview of
behaviour change models and their uses
Author: Andrew Darnton,
Centre for Sustainable Development,
University of Westminster
Original source:
http://www.civilservice.gov.uk/Assets/Behaviour%20change_practical_guide_tcm6-9696.pdf
Behaviour_change_reference_report_tcm6-9697
Author: Andrew Darnton, Centre for Sustainable
Development, University of Westminster
July 2008
Original Source:
http://www.civilservice.gov.uk/Assets/Behaviour_change_reference_report_tcm6-9697.pdf
This document discusses a survey of US consumers regarding mobile shopping habits and preferences for mobile service providers. Some key findings include:
- Mobile commerce is growing rapidly, with 48% using mobile devices to research products and 29% making purchases on mobile. This is up significantly from previous surveys.
- Consumers want more personalized experiences from mobile providers, such as customized websites and live help options. However, many providers are falling short in these areas.
- While pricing is the top factor in choosing a provider, poor customer service was the reason 11% switched providers, more than other factors like coverage.
- Younger consumers prefer online self-service options, while older consumers prefer in-person or
Social Media Examiner: Social mediamarketingreport2011Marketingfacts
This document summarizes the key findings of a 2011 social media marketing industry report. The report is based on a survey of over 3,300 marketers. Some of the main findings include:
1) Marketers are most interested in learning how to measure the impact of social media marketing and integrate their various social media activities.
2) Most marketers spend 6 or more hours per week on social media marketing, with over a third spending 11+ hours.
3) Generating business exposure is the top benefit of social media marketing according to 88% of respondents.
4) Facebook, Twitter, LinkedIn and blogs are the most commonly used social media tools.
5) Video marketing on YouTube
The document discusses the findings of an online study about consumer tendencies related to website speed and functionality. Some key findings include:
- Nearly one-third of consumers will abandon a website that takes over 5 seconds to load. Two-thirds of users encounter slow websites at least weekly.
- Most users have been unable to complete a task on a website and nearly half frequently abandon slow-loading sites.
- While most users are willing to retry a site, most will only retry 1-3 times before giving up.
- Users are split on whether they prefer faster sites or sites with more functionality, though speed is seen as more important for search and email sites.
De Worldcom Public Relations Group (groot netwerk van onafhankelijke PR-bureaus wereldwijd), heeft gisteren de resultaten bekendgemaakt van een Europees onderzoek naar trends in PR. Aan het onderzoek hebben 17 Europese PR-bureaus van de Worldcom PR Group EMEA deelgenomen, daarmee is het onderzoek niet representatief voor de branche. Uit het onderzoek blijkt, dat de rol van de media in de verschillende Europese landen verschilt. Eén ding hebben de ondervraagde landen echter gemeen: traditionele media spelen, ondanks de sterke opkomst van social media, in heel Europa nog steeds een zeer belangrijke rol in het bereiken van het publiek.
Source: http://wk-pr.nl/worldcom/Worldcom%20Media%20Survey%20Dec10_Final.pdf
Mobile search advertising spending is growing rapidly according to data from Efficient Frontier. They found that mobile search currently accounts for 4.2% of total search ad spending for their clients, up significantly from 0.5% a year ago. They project that mobile search spending could account for 7-10% of total search ad spending by the end of 2011. Currently, 5.4% of paid search ad impressions for Efficient Frontier clients come from mobile searches. However, mobile searches have lower click-through rates than desktop searches.
Presentatie webcare alex van leeuwen buzz capture 8 maartMarketingfacts
The document discusses best practices for social media customer service or webcare. It notes that webcare teams should clearly define their goals and vision, and determine which platforms will be prioritized and where they will take a proactive approach. For success, internal investments are needed to make content accessible across all organizational levels, and cultural changes may need to be formalized. The future of webcare includes integrating social media data with CRM systems, more flexible hours beyond 24/7 support, and a more proactive role beyond helpdesk tasks.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.