This document analyzes and compares advertising campaigns from three major sports apparel brands: Adidas, Nike, and Under Armour. It examines elements like branding, narration, depicted stories and emotions, as well as how the ads address current events. Nike's campaign focuses on perseverance and coming together in the face of problems like COVID-19 and racial injustice. Adidas emphasizes dreams and overcoming obstacles like COVID-19 delays. Under Armour encourages effort and determination to overcome setbacks. The document rates each brand's use of ethical, logical, emotional, and opportune rhetorical appeals on a scale.