This seminar discussed how Turkish companies can export to the European Union (EU) by utilizing the Export Helpdesk, an online tool provided by the EU. The Export Helpdesk provides market information to help producers understand import requirements, tariffs, rules of origin, potential customers and how to regularly receive updates. It aims to facilitate exports from non-EU countries into the EU by serving as a one-stop-shop for trade information. The seminar demonstrated how Turkish SMEs can use the Export Helpdesk to research EU export opportunities and requirements.

1. Seminar « How to export
to the European Union? »
Izmir, 26 September 2011
Maryse Coutsouradis, Directorate General for Trade, European Commission

2. Today’s content
1. Why this seminar?
2. What is the Export Helpdesk?
3. Demonstration of the Export Helpdesk
4. Interactive session

3. Why this seminar?

4. Turkey’s trade regime with the EU
Customs union for industrial products and
processed agricultural products (1995)
Preferential agreement on coal and steel
products (1996)
Preferential agreement on agricultural
products (1998)

5. How to translate into actual exports?
How to ensure that these preferences
benefit all potential exporters ?
in particular Small and Medium-Sized
Enterprises (SMEs)
How to gather knowledge about
opportunities in the EU market ?

6. The Export Helpdesk
A one-stop-shop
To assist producers, exporters,
chambers of commerce, associations,
etc.
To gather market information about
exporting to the EU

7. Market information
• Assess the trade regime with the EU,
• Ascertain if preferential tariff exists,
• Gather information on import requirements,
technical standards, etc.
• Check if preferential rules of origin apply,
• Find out about necessary documents,
licenses and certificates

8. What is
the Export Helpdesk?

9. What is the Export Helpdesk?
A tool to facilitate exports from third
countries into the EU
An internet service
An interactive database on trade in
goods
Free of charge and free access

10. Average number of daily unique visitors in Turkey
90
85
80
70
60 61
53
50
48
40 42
36
30
20
10
0
2006 2007 2008 2009 2010 2011
(Jan-Aug)

11. www.exporthelp.europa.eu

12. What is the Export Helpdesk?
Brief explanation on what you can find in this
website and how
Communication package
Glossary

13. What to know before?
Overview of import procedures
General requirements to import to the EU
Specific requirements of the EU applicable to
the import of a specific product
Taxes applicable to all
products in the EU
Note: Does not cover private standards

14. What to pay at customs?
Duty applicable to a product for all countries
outside the EU
Preferential duty applicable to a particular
country

15. How to prove the origin of the product?
Outline of various preferential arrangements
In case of preferential agreement :
•Proof of origin certificate
•Specific conditions as regards the origin of the product
Remember: without the proof of
origin, your product will not
benefit from preferential tariff rate

16. Where to get trade facts ?
To find potential markets in the European Union
To obtain detailed statistics about trade flows

17. How to find potential customers?
Chambers of Commerce
Trade associations
Business directories
Market Places

18. How to be regularly informed?
To subscribe
to the
EXPORT HELPDESK
Newsletter

19. Where to get further information?
Contact the EU Delegation in Turkey at:
Address: Uğur Mumcu Cad. No:88, Kat: 4, Gaziosmanpaşa 06700
Ankara - Türkiye
Telephone: (+90) (312) 459 87 00
Fax: (+90) (312) 446 67 37
E-mail: delegation-turkey@eeas.europa.eu
Web Site: http://www.avrupa.info.tr/DelegasyonPortal.html
Or
the Export Helpdesk team

20. Some EU tools to assist SMEs
• EU initiatives for SME finance projects
• Enterprise European Network

21. EU initiatives for SME finance projects

22. Enterprise Europe Network
Helps small business to make the most of the
European marketplace :
Develop your business in new markets
Source or license new technologies
Access EU finance and EU funding
EEN has close to 600 member organisations
across the EU and beyond (chambers of
commerce and industry, technology centres,
universities and development agencies).

23. EEN in Turkey

24. Enterprise Europe Network (EEN)
in Izmir
Contact this Network branch via its regional
website:
http://www.ebicege.org.tr
•Ege University Science and Technology Centre
•Aegean Region Chamber of Industry (EBSO)

25. Contact
Maryse COUTSOURADIS
Programme Manager of the Export Helpdesk
Market Access Unit
Directorate General for Trade
European Commission
Address : 170 rue de la Loi
Office CHAR 8/35
B- 1049 Brussels
Belgium
Tel: +32 2 29 81090
E-mail: Maryse.Coutsouradis@ec.europa.eu

26. Online demonstration of the
Export Helpdesk
www.exporthelp.europa.eu