Generational Group celebrates each transaction with the ringing of a bell, symbolizing the fulfillment of each client's dreams. The Company offers several specialized services. In M&A advisory, experienced professionals guide clients through every step of the process, including buyer analysis, deal structuring, and exit planning.

1. Generational Group
M&A Advisory Services
Established in 2005, Generational Group is a leading investment banking firm for privately held
businesses and among North America’s leading mergers and acquisition (M&A) advisory firms.
Founded by Dr. John Binkley and his son Ryan, who now serves as the firm’s President and
CEO, Generational Group provides a suite of offerings that include M&A advisory, strategic
growth consulting, business valuation, customized exit strategies, wealth management, and
digital services.
Generational Group has been dedicated to assisting business owners in achieving their
personal and financial goals. With an unwavering goal to release the generational wealth that is
in every business, enhance value for clients, create the best outcomes, increase the bottom
line, exhaust the buyer market, and help owners live the life they want, Generational has
established itself as a trusted advisor to entrepreneurs looking to expand or transition their
businesses.
Generational has completed over 1,600 transactions. The firm is ranked number one in
completed transactions up to $10 million and $25 million, number two in completed transactions
up to $50 million, $100 million, and $500 million, and number one in completed transactions up
to $1 billion.

2. A Client-Centric Approach
Generational takes a client-centric rather than a deal-centric approach. Many clients want to
focus on growth and aren’t ready to sell. With Generational, clients can focus on their business
to keep the momentum going and be prepared so that they obtain the value they want when the
time comes to sell. Both the company and owners’ personal needs are always considered.
Generational understands that in deciding to sell, business owners are making a major impactful
decision of which they are a part. Generational is proud to help bring an owner’s 30 or 40 years
of hard work to fruition.
Generational commemorates each done deal with the ringing of a bell, signifying the importance
of each client and helping to make their dream a reality.
Generational’s Services
Generational Group provides the following services:
M&A Advisory: M&A professionals guide clients through each step of the merger and
acquisition process, working together to reach their acquisition goals. This includes buyer
analysis and negotiations, deal structure guidance, due diligence readiness, exit planning
guidance, marketing document preparation, and minority equity transactions.
Selling a Business: Generational helps clients determine their business worth so they
understand their position if and when it comes time to sell. Its Business Valuation Service
includes everything from financial analysis to identifying intangible assets, accurately assessing
a business, and providing clients with an accurate depiction of its worth. Additionally, various
Business Value Enhancement services help prepare companies for a successful exit.
Growth Consulting: Generational's Growth Consultants are former CEOs, C-suite executives,
and experienced management consultants. They specialize in helping clients identify and
address barriers to organizational growth. The process begins with a multi-day strategy
workshop, which allows the business owner and their team to define company objectives, set
milestones, and address challenges while promoting unity in a collaborative environment.
Generational’s Strategic Growth Plan (SGP) supports companies at various phases of
development. The goal is to help the business’s team and potential purchasers better
comprehend a company’s vision and potential.
Wealth Advisory: The Generational team crafts personalized, independent, objective strategies
to help clients grow, protect, and transfer their wealth. Clients include business owners,
professionals, and corporate executives.
Capital Markets: Generational Capital Markets has a solid track record of offering
comprehensive M&A services to high-revenue, privately held companies. Its team of
professionals employs tried-and-true techniques to address the possible challenges in larger

3. transactions, providing hands-on assistance and developing sound exit strategies that owners
and board members rely on.
Digital Products: Precocity, a Generational company, provides User Research & Testing; UX,
UI, and Visual Design; Cloud and Software Engineering; Web App and Mobile Development;
Data Science and Platforms; and Strategic Technical Staffing.
The Generational Executive Conference
Generational Group holds executive conferences nationwide, sharing over 25 years of M&A
strategies to grow, sell, and exit a business. Over 110,000 business owners across North
America have attended these conferences. Topics include everything from “Building a
Buyer-Ready Business” to “Growing Profits and Cash Flow,” “Business Valuation,” “Becoming
an Optimal Seller,” “Presenting Your Company to Buyers,” “The M&A Sales Process,”
“Identifying and Accessing Buyers,” “Negotiating and Structuring a Deal,” and more. One of the
conference’s attendees stated, “In one day, you’ll get a better feel for what people buying your
business will be looking for.”
Generational: Recognized for Its Success
Generational has received numerous accolades for its dedication to excellence in the global
investment banking and M&A space. These include being Named North America’s Investment
Banking Firm of the Year in 2016, 2017, 2018, 2022, and 2024 by M&A Advisor. Generational
was also awarded Valuation Firm of the Year and M&A Consulting Firm of the Year in 2022 and
2023 by M&A Advisor.
In 2024, Global M&A Network honored Generational with three awards: the USA Investment
Bank Firm of the Year, Lower Mid-Markets; Lower Mid-Markets Deal of the Year for SMG
Industries’ acquisition of Barnhart Transportation; and the Women M&A Leadership Atlas Award
to Lori Galloway, Executive Managing Director of M&A, Western Region, at Generational.
Giving Back
Generational is committed to giving back and making a difference by contributing to various
charitable causes. These include sponsoring the annual Generational Salute – A Tribute to Our
Troops, the 2nd Annual Bowling Extravaganza Benefiting CEOC, the 100 Hole Hike, benefitting
Youth on Course, and Here’s Life Africa’s 2024 Commissioners Cup Golf tournament, among
others.