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Exploration in stores

     Russia, Kaluga
     October 2012
Plan of exploration:
All of the grocery stores in one area




         №5
              №4
  №6
              №3



       №7     №2
                        №1      Bus Station
№1. It’s only little stall:


     a lot of words



                                               a small range of products


                                                    there are no buyers
Door is open :)



Seller is always ready for contacts
№2. Store for economy

                          1 buyer and a
                          lot of free space



          advertisement
                          Prices are very low




  Security
  looks like an
  ordinary
  visitor



  Cashier wears uniform

                           hurricane was here
№3. No one knows what inside…




             Closed




No information
about working hours
№4. Open, soon


     The biggest size




    Nice
    architecture



                        Good colors and location
№5. You can buy paws here…
        Nice draw
                      Funny price tags (paws, necks..)




       Mountains of
       products




                            Music sounds here 
№6. Fruits and vegetables from the countryside

                                        Bright illumination


       Advertisement                    Nice wooden shelves




          Nice draw



                                      feeling of the village
         Unusual enter




                                      + very communicative seller
№7. Buyers prefer big choice

                                                    distribution of food groups




                     name of the store away
appetizing ads




                                                A lot of buyers
                       red uniforms for staff




       large baskets closer to the entrance
Unbelievable!
Visiting shops every day, I have never found these features.




It’s much better to be like a scout and find more in usual life.

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Exploration in stores

  • 1. Exploration in stores Russia, Kaluga October 2012
  • 2. Plan of exploration: All of the grocery stores in one area №5 №4 №6 №3 №7 №2 №1 Bus Station
  • 3. №1. It’s only little stall: a lot of words a small range of products there are no buyers Door is open :) Seller is always ready for contacts
  • 4. №2. Store for economy 1 buyer and a lot of free space advertisement Prices are very low Security looks like an ordinary visitor Cashier wears uniform hurricane was here
  • 5. №3. No one knows what inside… Closed No information about working hours
  • 6. №4. Open, soon The biggest size Nice architecture Good colors and location
  • 7. №5. You can buy paws here… Nice draw Funny price tags (paws, necks..) Mountains of products Music sounds here 
  • 8. №6. Fruits and vegetables from the countryside Bright illumination Advertisement Nice wooden shelves Nice draw feeling of the village Unusual enter + very communicative seller
  • 9. №7. Buyers prefer big choice distribution of food groups name of the store away appetizing ads A lot of buyers red uniforms for staff large baskets closer to the entrance
  • 10. Unbelievable! Visiting shops every day, I have never found these features. It’s much better to be like a scout and find more in usual life.