Brexit, Trump, General Elections and erm... Pokémon Go. How a large newsroom plans and executes SEO and social media for those events we can predict... and those we really can’t. Telegraph.co.uk is one of the UK’s authoritative domains and is regularly at the top of new boxes for the world’s major events. But how does SEO operate and social operate when you have huge amounts of content and authority? And how can this be applied to smaller teams?