The singer-songwriter genre has grown in popularity in recent years. This style of music focuses on acoustic sounds and lyrics about love, friendship, and freedom. It is commonly associated with solo artists who write and perform their own music, often accompanied only by guitar. Typical conventions of the genre include the prominent use of acoustic guitar, outdoor natural settings in music videos, and a strong focus on branding the artist through close-ups of their performance.

1. EXISTING PRODUCTS
Singer Songwriter Genre

2. SINGER SONGWRITER GENRE
The singer songwriter genre has increased in popularity
within the last few years making it quite a contemporary style
of music within the pop music charts. One of the reasons that
this style of music has become more popular within the last
few years could be something to do with the ‘casual indie’
which has been adopted within the last five years. This look is
suggested to be more laid back and perhaps focusing more
on the acoustic side of the singer songwriter genre.

3. SINGER SONGWRITER GENRE
The term ‘singer songwriter’ used to refer to those artists who
wrote their own music or held a helping hand, therefore artists
such as Michael Jackson was one of the most famous produced
by this genre. However, when most of us think as to what we
believe singer songwriter is now we will think of those artists with
a guitar and who are solo artists. For example, many would think
of Ed Sheeran, KT Tunstall and Jack Johnson.

4. SINGER SONGWRITER
Therefore leading on from that when we think about the style of
the music that the singer songwriter music is conducted in we
will such adjectives such as Slow, Raw, soft to describe it. Again
this is the assumption made from recent adaption on this style of
music. The context of most singer songwriter songs include that
of love, friendship and freedom. For example Ben Howard’s
album ‘Every Kingdom’ is very much focused on the nature and
freedom side of the genre with his song titles linking to this with
‘old pine’. This is also an example of artist branding used by the
record label in this genre.

5. CONVENTIONS – THE GUITAR
The majority of Singer Songwriter artists play
an instrument (if not several) and this is
usually the acoustic guitar.
Ed Sheeran.
In this video we do not see Ed in full
until the end and then he’s not with his
guitar.
Katie Melua.
In this video we see Katie playing the guitar
and singing into the microphone the majority
of the time.

6. CONVENTIONS – THE OUTDOORS
Ben Howard.
In most of Ben’s videos the outdoors has been
a huge feature and often concentrates on this
more than other aspects.
The Smiths.
The Smiths videos that feature outside are
often more industrial looking than in a natural
countryside.

7. CONVENTIONS – ARTIST BRANDING
This is when the camera is focused primarily on the artist, very strong of the singer/songwriter genre.