This document discusses visual design principles for concert posters. It analyzes posters for three musical acts: Slipknot, Tom Odell, and Florence + the Machine. For each poster, the most important information like the artist's name is placed in the top line of sight in large, bold text to immediately catch the viewer's attention. The artist's photo is prominently featured in the primary focal area. Less important details are placed in smaller print near the bottom to direct the viewer's eyes while still conveying relevant information. The document examines how these posters effectively employ lines of sight and optical hierarchy to introduce the artist and engage the audience.

1. Within this poster for Kerrang,
representing the band SlipKnot, it is
obvious to show how they have used
the line of sight. This is because they
have used bold headings in the top line,
and have used the focus point
‘SlipKnot’ in the third line of sight. This
is because these lines of sight are
where it is most common for audiences
to look. They have also used important
information (such as small print) on
the third line too. The main
background image is something, which
represents the artist, and this is mainly
focused in the primary optical area, to
help attract the audience also.
Within this poster representing Tom Odell, large and bold text
has been used within the top line of sight also. This helps the
audience have a first idea of whom the poster is about. They
have used a photo of the artist, within the primary optical
area, to help connect the two and make this a very focused
advert/poster. They have used small print/ lesser information
near to the bottom (third line) of sight, this is due to this being
the 2nd/3rd for audiences to look, so the less important
information needs to be here.
Within promoting Florence+ the Machine, the first line
of sight, has again been used to express the artists
name. (It is clear to see how this is a common rule
within expressing the artists on posters/adverts). The
artist/ artists known image, is placed within the
primary optical area again, this is a common
perception. Small print and lesser information is
shown to be placed within the third line of sight and
this is to show how this is the less important
information, but it is still relevant, as this is the last
section where the audience would read.